More details: Found here Kasera Brown said she and her friends expected DEI rollbacks from Walmart after the election, but Target caught her off-guard. The store "is my safe space," she said, adding that she visits up to four times a week.
"I don't think I'll ever be able to trust them again," Brown said. "They've broken that trust, and I don't think that there's going to be a good way to apologize."
Dawn Hardy, a literary publicist, said she felt betrayed by Target's plans, since in her eyes, it had been a champion of products by Black creators. Some of her clients' books have been featured in Target stores as part of Black History Month displays, said Hardy, who even bought stock in the company because she believed in its success.
"So for them to be one of the companies that is now backing out of DEI, I actually was really surprised and disappointed, and I was like, 'Oh, Target, I gave you guys all my money,'" she said.
Instead of shopping weekly at Target, Hardy now shops small and hopes the impact of a large-scale boycott will prompt the company to reconsider its rollback.
During what she describes as a "bad month," Jasmin Robinson said, she could spend upward of $1,000 at Amazon, Walmart and Target. But now, Robinson, an attorney, said she's supporting more Black-owned businesses and services from her clients and sees those big retailers as "that ex that I'm just never getting back with."
"When I think about our ancestors who boycotted the bus system for over a year, the extreme temperatures and things that they endured, it's like what, I'm complaining about shopping at Target? Absolutely not. I don't ever have to shop there again."
No comments:
Post a Comment