Read more: See hereThere are 9 billion content impressions in LinkedIn feeds every week. But most posts aren't getting much engagement. Business owners on LinkedIn share self-promotional stuff that no one really cares about. Don't let that be you.
Above average LinkedIn engagement starts with asking the right questions in the right way. Put one question at the end of every post you share, aiming to continue the discussion in the comments.
When you get this right, your ideal customers reveal themselves. They read your content, they join the conversation, and you can get to know them like never before. Get your connections engaged and make new followers seek you out.
People love talking about themselves. So avoid the ⁘What do you think of my new service?⁘ questions that scream self-promotion. Focus on their experiences, challenges, and wins. Get them sharing their stories.
Ask about specific situations they've faced in their professional journey. Try questions like ⁘What's one piece of advice you'd give your younger self about [your topic]
Specificity shows you understand your audience's world. It signals that you're not just fishing for engagement but creating space for valuable conversation between people who get each other. Community becomes your competitive advantage.
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