Three In Five Students See Themselves Customers Of Their College

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Some 41 percent of the Student Voice survey respondents say they see themselves as customers both in their classes and across campus.

Public confidence in higher education is declining . Even students, most of whom say they're getting a quality education, question the value of a degree with respect to affordability . Such doubts increase higher education's vulnerability to the threats it's currently facing . All this evokes the long-running debate over whether higher education can be viewed as a public good. And when revisiting that debate, it's instructive to know what students expect from their college or university—specifically, whether they consider themselves not just students but also customers.

Nearly three in 10 respondents (28 percent) to Inside Higher Ed 's annual Student Voice survey, fielded in May in partnership with Generation Lab, attend two-year institutions, and closer to four in 10 (37 percent) are post-traditional students, meaning they attend two-year institutions and/or are 25 or older. The 5,025-student sample is nationally representative. The survey's margin of error is 1.4 percent.