S New Features, And How Do They Help ECommerce?

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OpenAI has begun releasing a shopping upgrade for ChatGPT . The feature appears in GPT-4o and 4o-mini and lets the chatbot answer retail questions with lively image carousels, prices and shop links. According to an OpenAI post, the tool reaches Plus, Pro, Free and even logged-out visitors, and the firm says complete coverage should arrive within days.

Instead of plain text lists, the chatbot now shows pictures, brief titles and main facts about each item. A user who types "I need matching coats for two Labradors" sees coats in different sizes, with star scores and price tags, all inside the same chat window.

OpenAI clarified that the listings are not adverts and no retailer pays for placement. The system chooses goods on its own, guided only by what the user seems to want.

The model reads each request, guesses buying intent and even checks memories the user has shared. If a person wrote months ago that they dislike clown themes, the engine keeps clown outfits off the list while still showing playful options.

It then checks data from outside sources, such as product metadata, shop catalogues and public ratings. Those figures give clues on cost, quality and ease of use. Public comments often steer the ranking too, since repeated praise or complaints point to clear patterns. When a budget cap is present, the price filter carries more weight than comfort or finish.

Before fetching live search data, ChatGPT drafts an answer to confirm it has understood the brief. Only after that step does it reach out for extra facts, which helps keep hallucinations down and limits stale prices.

For safety, OpenAI said it will block items that breach its content rules, so weapons or fake medicines will not appear in the basket.

OpenAI counted more than 1 billion web searches inside the chatbot during the last week alone, when they tweeted, ⁘We're excited to announce we've launched several improvements to ChatGPT search, and today we're starting to roll out a better shopping experience. Search has become one of our most popular ⁘ fastest growing features, with over 1 billion web searches just in the past week.⁘