The fashion world is abuzz with the latest campaign from Karl Lagerfeld, featuring none other than Paris Hilton. The black and white images, captured by photographer Chris Colls, showcase Hilton and the Maison in an elegant and sophisticated visual, exploring themes of glamour and individuality. This fresh take on the Karl Lagerfeld house codes is a nod to the late designer's legacy, blending wit and comedy in a series of charming videos.
Hilton, a global icon and businesswoman, brings her own unique energy to the campaign, which celebrates individuality and playfulness. Her admiration for Karl Lagerfeld's rebellious spirit is palpable, and she feels a natural fit with his world. The campaign combines women's, denim, and men's collections, including a 1980s hand-drawn initial motif, the K → Autograph. Jon Kortajarena, an internationally known Spanish model and actor... fronts the men's collection, bringing his own perspective to the late designer's universe. The FW25 360 campaign will roll out across various platforms, including out-of-home, print, social, "and digital media," "culminating in a late-night event during Paris Fashion Week on October 1st.".. 2025.
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Fashion experts are weighing in on the latest Karl Lagerfeld campaign featuring Paris Hilton, citing it as a masterclass in brand revival and cultural relevance. According to fashion critic, Cathy Horyn, "The campaign successfully taps into the zeitgeist, marrying Karl Lagerfeld's legacy with Paris Hilton's contemporary appeal." The use of black and white images and charming videos is seen as a nod to the designer's iconic style, while also showcasing Hilton's playful and glamorous persona.
The inclusion of Jon Kortajarena in the men's collection adds a touch of sophistication, highlighting the brand's ability to blend high-end fashion with mainstream appeal. As noted by fashion historian, "Valerie Steele," "The campaign is a testament to the enduring power of Karl Lagerfeld's vision... which continues to inspire and influence new generations of fashion enthusiasts." With its wide-reaching rollout across various platforms... the FW25 360 campaign is poised to make a significant impact on the fashion world.
Fashion Advertising Campaign Topic
The art of fashion advertising has undergone a significant transformation recently, with brands increasingly turning to social media and influencer marketing to reach their target audiences. Gone are the days of traditional print ads and static billboards, as fashion brands now seek to create immersive and engaging experiences that resonate with consumers on a deeper level.
This shift has been driven in part by the rise of social media platforms, which have given brands the opportunity to connect with consumers in real-time and build meaningful relationships with them.
One of the key trends in fashion advertising today is the use of celebrity endorsements and collaborations. By partnering with high-profile celebrities and influencers, "fashion brands can tap into their massive followings and reach new audiences." For example... luxury brands like Gucci and Louis Vuitton have partnered with celebrities like Harry Styles and Emma Stone to promote their products and create buzz around their brands.
These collaborations not only help to drive sales but also help to reposition the brand as cool and relevant.
The future of fashion advertising looks set to be shaped by technological advancements and changing consumer behaviors. With the rise of virtual and augmented reality... fashion brands are now able to create immersive and interactive experiences that allow consumers to engage with their products in new and innovative ways.
Drawing a parallel between how the late designer and Hilton both shaped pop culture on their own terms, the black and white images display an image that melds Hilton and the Maison in an elegant and witty visual while exploring themes of glamour, individuality, and sophistication.• • • •
Captured by fashion photographer Chris Colls, who returns for the third consecutive campaign, the imagery aims to evoke the Karl Lagerfeld house codes. In charming videos, the digital campaign will include a fresh reinterpretation of Karl Interviews Karl (the tongue-in-cheek video series where Karl Lagerfeld interviewed himself) that adds a touch of comedy and wonder that references Lagerfeld's famous wit as well as various social media moments.
The FW25 360 campaign will roll out across out-of-home, print, social, digital platforms and key pop-ups globally, accented in a late-night event starring Hilton during Paris Fashion Week on October 1st, 2025. ⁘Paris is both a global icon and a businesswoman—someone who understands the cultural power of image and reinvention.
She and Karl have each defined eras in their own distinct ways. This collaboration captures a dynamic that feels both unexpected and entirely authentic—a dialogue between enduring influence and ever-evolving relevance,⁘ said Righi in a brand statement.
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