Ecommerce activity is shifting towards marketplaces and specific verticals, while emerging channels like apps and AI-powered tools experience rapid growth. According to recent data, ecommerce traffic is consolidating in marketplaces and a few strong verticals. This trend is evident in the comparison of estimated online activity between July 2024 to June 2025 and the previous year.
The data reveals that visits to ecommerce and shopping websites have decreased by 1% over the past year. However, ecommerce app sessions have seen a significant increase of 13%. This shift towards mobile apps is a notable trend in the ecommerce landscape. As consumers increasingly rely on their mobile devices for online shopping, businesses are adapting to meet this demand.
Artificial intelligence (AI) is also playing a crucial role in ecommerce, particularly in terms of driving high-intent buyers. AI-powered chatbots like ChatGPT are attracting a growing share of traffic to ecommerce websites. The conversion rate for visits referred by ChatGPT is estimated to be 11. 4%, significantly higher than the 5. 3% conversion rate for organic search.
In terms of marketplaces versus standalone stores, ecommerce activity is becoming increasingly concentrated in marketplaces like Amazon and Temu.
Ecommerce traffic is consolidating in marketplaces and a few strong verticals, while apps and AI emerge as the fastest-growing channels.You might also find this intersting: Visit website
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