For decades, businesses obsessed over user experience—how easily a customer could navigate their website, complete a purchase, find information. Now there's a new customer in town that doesn't care about your beautiful design, creative photography or emotional brand story.
AI agents are becoming the primary interface between your business and consumers, and they demand something entirely different: agent experience. Welcome to Business-to-Artificial Intelligence commerce, where your marketing strategy just split into two distinct audiences. One audience appreciates your brand personality and compelling visuals.
The other audience, AI agents, only cares whether your business information is accessible, structured, and machine-readable. Companies that master this dual-audience approach will dominate their markets. Those that don't will simply disappear from consideration. Agent experience (AX) is how easily and effectively AI agents can discover, evaluate, and transact with your business.
Think of it as user experience for algorithms instead of humans. Here's the critical shift: your website isn't just a destination for people anymore. It's an application programming interface (API) for autonomous agents making purchasing decisions on behalf of humans. Consider an the AX of a moden HVAC company'. Can an AI agent instantly determine your service area without clicking through multiple pages?
Can it access your current availability through structured data queries? Can it find your emergency response time, pricing structure, and customer reviews in seconds? If the answer is no, you have poor agent experience—and you're losing customers to competitors who've optimized for AI. Legal services face similar challenges.
An AI agent researching attorneys for a client needs to quickly determine specializations, case acceptance criteria, consultation availability, and fee structures. If this information requires phone calls or form submissions, the agent moves on. You never even knew you were evaluated. Related perspectives: See here
No comments:
Post a Comment