Nowadays, companies that win with ads are those that have the best creative approach. A compelling video, catchy graphic and magnetic copy goes a long way — it gets potential customers to pay attention. Focus your efforts here first, because if you can’t get a potential customer to stop their scrolling and actually read or engage with the ad, it doesn’t matter if you have the best product in the world. Each is as important as the other.
In case you are keeping track:
Casillero del Diablo launches £1.8m ad campaign
The 20-second advert will be played on ITV, Sky and Channel 4 in the run up to Christmas, and forms part of a wider ad campaign for the wine business’ core brands worth £1.8 million.
Concha Y Toro has spent lockdown capitalising on cheaper rates for ad slots on TV channels in the wake of the UK’s coronavirus lockdown.
UK ad spend dropped 27% year-on-year across all media channels in March, according to Nielsen data. Revenues from travel, transport and business advertising halved, while retail investments fell by around 20%.
Ranchers fed up with Burger King ad campaign | State and Regional | jhnewsandguide.com
A recent ad campaign by fast-food giant Burger King, shown, proved to be the last straw for a group of Goshen County ranchers.
Burger King released its Impossible Whopper in August 2019, a product some people find controversial that features a meat-free patty made mostly of soy instead of beef. The latest ad campaign touts Burger King's plan to introduce lemongrass to cows' diets to reduce their methane emissions.
That commercial was the tipping point, said Lori Shafer. Ranchers including Shafer decided to take a stand by lining the streets and an adjacent parking lot near the Burger King in Torrington last Friday with pickup trucks and trailers adorned with pro-beef signs and American flags.
GOP congressman says person responsible for deleted Perdue campaign ad should be 'outed', 'fired'
"Some things are insidious," he tweeted. "Whoever in U.S. Sen. David Perdue's (R, GA) campaign digitally enlarged the nose of his Jewish opponent in campaign ads SHOULD BE OUTED, FIRED & NEVER REHIRED BY ANY CAMPAIGN, ANYWHERE."
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A Perdue campaign spokesperson told The Hill earlier this week that it was irresponsible for critics of the senator to imply that the change was intentional, attributing it to a photo filter used in the ad.
And here's another article:
Lincoln Project arrives in Maine Senate race with biting ad targeting Susan Collins - The Boston
The Lincoln Project, a super PAC run by current and former anti-Trump Republicans, is turning its attention to the US Senate race in Maine between Senator Susan Collins and her Democratic rival, Maine House Speaker Sara Gideon, with a pricey advertising campaign.
"Susan Collins never stands up to Donald Trump. That's why Maine is done with her weakness and excuses," a narrator says in the ad, which does not mention her opponent.
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The group, which was founded by several anti-Trump conservatives including former New Hampshire Republican Party chair Jennifer Horn and George Conway, husband of White House adviser Kellyanne Conway, is spending $1 million on the Collins ad campaign, according to the Portland Press Herald .
Democrats target Ashley Hinson campaign's plagiarism in new ad | The Gazette
Grassley calls latest relief package ‘reasonable’ response to COVID-19 hardship
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Hinson, a Marion Republican, is challenging Democratic U.S. Rep. Abby Finkenauer in Iowa’s 1st Congressional District.
The plagiarism by a consulting firm her campaign contracted with, which Hinson apologized for last week, “raises serious questions about what Hinson actually believes,” the Democratic Congressional Campaign Committee says in an ad it’s launching Thursday on YouTube .
Facebook ad boycott organizers ask European firms to join campaign - Reuters
(Reuters) - Organizers of a Facebook Inc ( FB.O ) advertising boycott said on Thursday the campaign would “not go away” until their concerns were addressed and they would ask advertisers in Europe to join their cause.
“Some of the most iconic brands in the world” had pulled millions of dollars in advertising from Facebook since the start, the campaign said, adding the movement would continue until Facebook made “reasonable changes”.
OC Health Care Agency announces ad, outreach campaign aimed at protecting each other | Orange
The OC Health Care Agency (HCA) today announced a new advertising and community outreach campaign to encourage Orange County residents to be vigilant in helping to slow the spread of COVID-19 by protecting themselves and others.
This campaign takes a "Stop, Drop and Roll" approach to help people remember the basics – "Face, Hands and Feet." Featuring simple steps – Wear a FACE covering, Wash HANDS often and stay 6 FEET apart, the key message focuses on simple actions we can all take to care for ourselves and one another.
Happening on Twitter
The Top Four Mistakes Beginners Make With Their First Facebook Ad Campaign https://t.co/8isKPuWKxO Entrepreneur (from Irvine, CA) Thu Jul 30 23:05:03 +0000 2020
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