Thursday, April 28, 2022

Behavioral Analytics In Multilayered Security | PYMNTS.com

Fraud is a constant challenge for organizations of all types, especially those that handle clients' money or personal information.

One company that is conversant with the fraud threat is Elevate , a platform for lenders based out of Fort Worth, Texas.

"There was an organized fraud ring that attacked our system last year, and although we caught them fairly quickly, they got through a lot of fraud checks," said Ryan Prince, senior data scientist at Elevate.

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Date: 2022-04-28T08:15:29-04:00
Twitter: @PYMNTS.com
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Analytics and Data Science News for the Week of April 29;

The editors at Solutions Review have curated this list of the most noteworthy analytics and data science news items for the week of April 29, 2022. In this week’s roundup, news from Dresner Advisory Services, Pyramid Analytics, Rockset, and more.

Keeping tabs on all the most relevant data management news can be a time-consuming task. As a result, our editorial team aims to provide a summary of the top headlines from the last month, in this space.

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Publisher: Best Business Intelligence and Data Analytics Tools, Software, Solutions & Vendors
Date: 2022-04-28T20:53:32 00:00
Author: https www facebook com solutionsreview
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The deprecation of Google Analytics (as we've known it)

The biggest shake-up in the marketing analytics world is that Google Analytics as we know it is going to be sunset and will eventually stop collecting data in July 2023 (October 2023 for GA360 customers).

As more practitioners and marketers adopt the new Google Analytics 4 (GA4), the benefits are starting to flip the mood from nervousness to excitement.

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Publisher: MarTech
Date: 2022-04-26T16:07:22 00:00
Twitter: @martechismktg
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Time Is Ltd. Expands Slack Analytics With Advanced Insights for Workplaces

Extensive new Slack analytics available through Time is Ltd.'s platform further empowers organizations to evaluate and improve their use of Slack

"As Slack use skyrockets and we enter a new era of digital collaboration, companies are facing uncharted territory and flying blind.

Twitter: @Yahoo
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Fluent Appoints Melanie Murphy as Chief Analytics Officer

NEW YORK, April 28, 2022 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a leading data-driven performance marketing company, announced the appointment of Melanie Murphy in the newly created role of Chief Analytics Officer.

Ms. Murphy's role comes as Fluent continues to leverage the company's first-party data asset with an expanding commitment to its analytics capabilities to accelerate competitive advantages with the company's evolving technology platform.

Publisher: GlobeNewswire News Room
Date: 4/28/2022 1:00:00 PM
Author: Fluent Inc
Twitter: @globenewswire
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Predictive Analytics' Accuracy Is Set to Take Off—But Its Ascent Isn't Boundless | Legaltech News
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Publisher: Legaltech News
Date: 2022-04-28
Author: Rhys Dipshan
Twitter: @Legaltech_news
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Marketing analytics: What it is and why marketers should care

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints.

Data and analytics take the guesswork out of marketing. They help you get more value from your marketing budget (e.g., better efficiency), improve customer experience , and understand what channels, touchpoints, and strategies are working.

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Publisher: MarTech
Date: 2022-04-27T13:48:34 00:00
Twitter: @martechismktg
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Analytics software unlocks the benefits of IoT data collection

In recent years, IoT technologies have been hailed as an important enabling infrastructure for Industry 4.0, and there are already more than 7 billion connected IoT devices today, with this number expected to triple by 2025.

With all the data that these devices currently -- and will -- generate, there is now a real need for processing this data in a way to gather meaningful insights at scale.

Publisher: IoT Agenda
Twitter: @IoTAgenda
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Top 5 security analytics to measure - Help Net Security

You don’t need a Ph.D. in cybersecurity to recognize the importance of security analytics . Security analytics uses data analysis – often aided by machine learning – to detect security threats and measure the effectiveness of security operations.

But what may be challenging to determine, especially if you’re not a cybersecurity expert, is what to analyze to improve security outcomes for your organization. This article discusses five of the most crucial security analytics to track.

Publisher: Help Net Security
Date: 2022-04-28T05:00:58 00:00
Twitter: @helpnetsecurity
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Sawatch Labs Partnering With Verizon on Fleet Analytics | Datamation

NEW YORK — Verizon is helping the electronic vehicle (EV) analytics company Sawatch Labs deliver fleet data to customers.

Sawatch Labs and Verizon Connect entered into a technology integration partnership, according to Verizon this month.

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Publisher: Datamation
Date: 2022-04-28T19:42:19 00:00
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Senate candidate, Santa Barbara tech CEO Dan O'Dowd unleashes ad campaign targeted at Tesla - CBS ...

Dan O'Dowd, Santa Barbara millionaire, United States Senate candidate and founder of Green Hills Software and The Dawn Project, has launched a multi-million dollar ad campaign targeted at Tesla Motors and their famous autonomous driving software. 

O'Dowd is one of 23 candidates featured on the nonpartisan primary ballot for California. He has maintained, though, that he does not plan to actively campaign against any of those candidates, or current Senator Alex Padilla.

Twitter: @cbsla
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The Buckeye Institute's Robert Alt Reacts New Bail Reform Ad Campaign » Research » The ...

Columbus, OH – Robert Alt, president and chief executive officer of The Buckeye Institute, issued the following statement reacting to a new ad campaign by Ohio Conservatives for Bail Reform.

Publisher: The Buckeye Institute
Date: 2022-04-28T06:00
Twitter: @TheBuckeyeInst
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Governor begins first TV ad campaign; questions about disgraced former lieutenant follow Hochul | ...

ALBANY, NY (WSKG) – Governor Kathy Hochul and her opponents have just over two months left to campaign for governor before the June primary. Hochul has been holding numerous events while trying to keep off the subject of her disgraced former Lieutenant Governor.

Hochul has begun airing her first TV ad, introducing her to New Yorkers as a dedicated public servant.

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Publisher: WSKG | Local news and arts, broadcasting NPR radio and PBS TV.
Date: 2022-04-25T12:12:57 00:00
Twitter: @WSKG
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Seattle Storm and Wunderman Thompson launch ad campaign - Seattle Storm

Campaign features Sue Bird, Breanna Stewart and Jewell Loyd; photo and video direction led by star photographer Jill Greenberg

SEATTLE — The Seattle Storm today launched its new advertising campaign for the 2022 WNBA season titled " Be the Storm " in partnership with ad agency Wunderman Thompson.

Publisher: Seattle Storm
Date: 2022-04-25T22:06:04 00:00
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Virginia Unveils New Travel Ad Campaign for 2022 | TravelPulse

The Virginia Tourism Corporation (VTC) unveiled its 2022 national campaign, "Virginia is for…," which plays off the well-known "Virginia is for Lovers" campaign and includes three pillars: Outdoor Beauty, Unexpected Family Experiences and Local Culture and Food Scene.

" 'Virginia is for Lovers' is an iconic and beloved tourism slogan, recognized around the world one of the most time-honored marketing campaigns of all time," said VTC President and CEO Rita McClenny.

Publisher: TravelPulse
Date: 2E3295FF72AE65A6453451718C4918F6
Twitter: @TravelPulse
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Malibu launches trippy new ad campaign

The mainstream good vibes of Meyers’ music videos is carried into the spot for Malibu, which also features a video game feel throughout.

The spot opens as its central character enters a fictional hyper-real version of Malibu, where the sun always shines, there are cocktails on tap, and the fun never ends. Plus there’s also a horse made of coconuts named Coco.

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Publisher: Creative Review
Date: 2022-04-26T06:12 00:00
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Apple Store Customers Targeted With Creative AirDropped Ad Campaign to Promote 'Cheaper and ...


The ad campaign by Back Market , a website that specializes in selling refurbished consumer electronics, consisted of sending an AirDrop message to iPhones on display in Apple's retail store that led to a webpage that promotes refurbished devices.

"Quick! Security isn't looking... It's time to go refurbished with a cheaper and greener model," the webpage read. "Did you know this ‌iPhone‌ is available in white, black, blue, and greener?" it added.

Publisher: MacRumors
Twitter: @macrumors
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Wednesday, April 27, 2022

Beamery Acquires Flux: A New Type Of Talent Marketplace – JOSH BERSIN

The Talent Marketplace space is red hot. Driven by the hot job market, companies are snatching up tools to improve internal mobility and the Talent Marketplace segment has become essential.

This space, pioneered by vendors like Gloat and Fuel50, was designed to use AI and skills inference to help employees find internal jobs, roles, projects, and mentors.

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Publisher: JOSH BERSIN
Date: 2022-04-26T14:24:52 00:00
Twitter: @Josh_Bersin
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Inventa poised to enter Mexico, Colombia with its supplier marketplace – TechCrunch

When Inventa sees a good opportunity to grab some extra capital, it takes it. However, as you will see, it is on a trajectory of fast growth, and not unlike other startups, the new capital is to pave the way for that to continue.

We first profiled Inventa, co-founded by Marcos Salama, Fernando Carrasco and Laura Camargo, in January when it raised $20 million in Series A financing , led by Andreessen Horowitz and Monashees. That capital had come just three months after a $5.5 million seed round.

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Publisher: TechCrunch
Date: 2022-04-27 06:01:51
Author: _____
Twitter: @techcrunch
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Leading Online Luxury Marketplace 1stDibs to Expand

1stDibs provides a platform for a wide breadth of inventory from a vetted selection of over 4,700 sellers and dealers from around the globe.

In 2021, about 40% of 1stDibs sellers, one-third of traffic, and one-fifth of buyers were located outside the United States, with a strong presence in Western Europe.

Publisher: GlobeNewswire News Room
Date: 4/27/2022 7:23:18 PM
Author: 1stDibs com Inc
Twitter: @globenewswire
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Williston flooded with ideas during Marketplace for Kids | Williston | willistonherald.com

Keaton Poole from Bakken Elementary, left, shares his Marketplace for Kids project with Williston Chamber President Anna Nelson.

Marketplace for Kids brought nearly 1,200 kids to Williston State College and the ARC, continuing a more than 20-year tradition of sharing knowledge, promoting entrepreneurship and fostering great ideas.

Publisher: Williston Herald
Date: C5629FCD25091F67507F1104F540B688
Author: Mitch Melberg mmelberg willistonherald com
Twitter: @willistonherald
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Should You Use Facebook Marketplace? The Pros and Cons

As things got digital, people started selling products online. Regardless of the requirements, there are plenty of online platforms today where you can buy and sell stuff. But did you know Facebook is one of them?

When you sign up for Facebook, it requests access to your current location. The social networking giant insists on turning on your location to create personalized content and suggestions relevant to your area. Marketplace works under the same strategy.

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Publisher: MUO
Date: 2022-04-26T14:47:13Z
Twitter: @MUO_official
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Unleash Your Inner Child at Fanboys Marketplace - Fort Worth Magazine

You don't have to be an avid gamer or toy collector for the mementos that fill the former Stein Mart building off Camp Bowie to captivate you. This legion of bobbleheads and action figures is part of Fanboys Marketplace, the largest collectible toy store throughout Texas.

If you grew up with even an ounce of exposure to Marvel movies and superheroes, your inner child will be elated walking through Fanboys Marketplace. This unique store sells specialty merchandise and collectibles, including toys, art, action figures, comics, games, and more.

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Publisher: Fort Worth Magazine
Date: 2022-04-26T11:22:47.959957
Author: FWTX Staff Sponsored
Twitter: @FWTXmag
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Barricade situation at Tempe Marketplace ends, woman detained

A situation involving a barricade at Tempe Marketplace has been resolved, a spokesperson for the Mesa Police Department reported on Tuesday.

Det. Richard Encinas, a Mesa police spokesman, confirmed the situation was resolved and one woman had been detained. The woman was not identified.

Publisher: The Arizona Republic
Author: Angela Cordoba Perez
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Dedication of Atlas Family Marketplace in PMU set for Thursday (April 28) - Purdue University News

What: Dedication of the Atlas Family Marketplace, Purdue Memorial Union. Event is private but open to media.  

Speakers: Ella Springer, President, Purdue Student Union Board; Mitch Daniels, President, Purdue University; Howard (BS ’84, Pharmacy) and Jessica Atlas, lead donors

Author: Purdue News Service
Twitter: @PurdueUnivNews
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What social media advertising tells us about inflation - Marketplace

Sign up for the daily Marketplace newsletter to make sense of the most important business and economic news.

Social media companies’ earnings reports are coming out this week, including those from Twitter and Facebook, and advertising accounts for a big piece of their business.

Publisher: Marketplace
Date: 2022-04-26T23:04:22-07:00
Author: Kristin Schwab
Twitter: @Marketplace
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Leading Bitcoin NFT Marketplace Gamma.io Announces Web3 Social Platform

Launched in September, the Bitcoin NFT platform announced its new brand, focused on the goal of becoming the world's Web3 social hub, centered around NFTs

To celebrate its creator-first platform, Gamma has commissioned a series of original artworks by a group of artists and creators in the space.

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Date: 9D28F7743C790DD88F2D9C7375EF7ED5
Author: Gamma io
Twitter: @PRNewswire
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Tuesday, April 26, 2022

NIO is allowing customers enrolled in battery swaps to opt out and buy their EV batteries - Electrek

Publisher: Electrek
Date: 2022-04-26T17:24:03 00:00
Twitter: @electrekco
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Fifty-Eight Percent Of Customers Will Pay More For Better Customer Service

Price is less relevant when customers know they are going to receive better service or have a better ... [+] experience.

You may have heard customer service and marketing experts say people will pay more for good service. And maybe you asked yourself, "Is customer service more important than price?"

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Publisher: Forbes
Date: 2022-04-24
Author: Shep Hyken
Twitter: @forbes
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4 Most Overpriced Fast-Food Chains, According to Customers — Eat This Not That

Fast food isn't as dirt cheap as it used to be. In fact, prices at quick-service restaurants have been looking more like those we're used to seeing on casual dining menus.

But there is such a thing as too expensive, especially when the food quality doesn't seem to justify the ever-increasing price. Customers frustrated with the value they're getting at popular fast-food chains have recently aired their grievances on Reddit .

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Publisher: Eat This Not That
Date: 2022-04-26T15:11:41 00:00
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Five reasons tenants should become water customers | Department of Revenue | City of Philadelphia

As a tenant, it can feel overwhelming knowing that you can’t access certain water bill services when the account isn’t in your name. The good news is: you can change that by requesting to be added to the account. This way, you are authorized to have water service in your name.

Tenants can apply to have water service transferred in their name. But you will need the property owner’s authorization, usually in the form of a lease, a letter , or a prior court determination of a rental agreement.

Publisher: City of Philadelphia
Date: 2022-04-25T13:26:57-04:00
Twitter: @PhiladelphiaGov
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EPB Helps Customers Adopt 15.6 Million kWh Of Smart Energy Technologies Through TVA EnergyRight - ...
Date: 2022-04-26T19:05:07.0096221Z
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JetBlue president: 'We let our crew members and our customers down in April'

The airline has been plagued by cancellations and delays , which has frustrated travelers at  Logan International Airport and resulted in an apology by the airline to customers .

“As the aviation industry has rebounded from the historic impact of COVID-19, airlines have faced ongoing challenges this year from the Omicron wave, staffing ramp up, attrition, weather events, and air traffic control delays,” wrote the airline in a press release .

Publisher: Boston.com
Date: 2022-04-26T13:38:24 00:00
Twitter: @BostonDotCom
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Virginia ABC changing distribution rules to avoid customers camping out

Virginia ABC is changing the distribution of limited available products to make it more random in order to avoid people lining up and camping out.

Virginia ABC will issue an announcement about the location of limited availability products only from these accounts. 

Publisher: FOX 5 DC
Date: 2022-04-25
Author: Steve Chenevey
Twitter: @fox5dc
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Taqtile Helps Customers Harness the Power of AR-Enabled Work Instruction at Oracle Industry Lab | ...

Oracle and Taqtile to help organizations and their frontline, deskless workers solve critical business challenges at new Oracle Industry Lab in Chicago.

With Manifest, an organization's frontline workers have instant access to work-instruction content ranging from digitized manuals, step-by-step videos, and detailed holograms, enabling them to complete complex tasks more efficiently, more accurately, and more safely.

Date: 2022-04-26
Twitter: @businesswire
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Utilities customers who use city portal eligible for cash prizes | Local | albanyherald.com
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Publisher: Albany Herald
Author: From staff reports
Twitter: @albany_herald
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Lumen Cloud Communications Will Help Business Customers Retire POTS and Move to the Cloud

Lumen Cloud Communications, a new service that aims to help businesses migrate their communications services to the cloud, offers voice services, team messaging, video conferencing, mobile applications, and specialty lines.

The full-stack carrier-grade plain old telephone services (POTS) replacement leverages technology platforms developed by Alianza, Inc.

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