Thursday, April 28, 2022

Behavioral Analytics In Multilayered Security | PYMNTS.com

Fraud is a constant challenge for organizations of all types, especially those that handle clients' money or personal information.

One company that is conversant with the fraud threat is Elevate , a platform for lenders based out of Fort Worth, Texas.

"There was an organized fraud ring that attacked our system last year, and although we caught them fairly quickly, they got through a lot of fraud checks," said Ryan Prince, senior data scientist at Elevate.

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Date: 2022-04-28T08:15:29-04:00
Twitter: @PYMNTS.com
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Analytics and Data Science News for the Week of April 29;

The editors at Solutions Review have curated this list of the most noteworthy analytics and data science news items for the week of April 29, 2022. In this week’s roundup, news from Dresner Advisory Services, Pyramid Analytics, Rockset, and more.

Keeping tabs on all the most relevant data management news can be a time-consuming task. As a result, our editorial team aims to provide a summary of the top headlines from the last month, in this space.

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Publisher: Best Business Intelligence and Data Analytics Tools, Software, Solutions & Vendors
Date: 2022-04-28T20:53:32 00:00
Author: https www facebook com solutionsreview
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The deprecation of Google Analytics (as we've known it)

The biggest shake-up in the marketing analytics world is that Google Analytics as we know it is going to be sunset and will eventually stop collecting data in July 2023 (October 2023 for GA360 customers).

As more practitioners and marketers adopt the new Google Analytics 4 (GA4), the benefits are starting to flip the mood from nervousness to excitement.

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Publisher: MarTech
Date: 2022-04-26T16:07:22 00:00
Twitter: @martechismktg
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Time Is Ltd. Expands Slack Analytics With Advanced Insights for Workplaces

Extensive new Slack analytics available through Time is Ltd.'s platform further empowers organizations to evaluate and improve their use of Slack

"As Slack use skyrockets and we enter a new era of digital collaboration, companies are facing uncharted territory and flying blind.

Twitter: @Yahoo
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Fluent Appoints Melanie Murphy as Chief Analytics Officer

NEW YORK, April 28, 2022 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a leading data-driven performance marketing company, announced the appointment of Melanie Murphy in the newly created role of Chief Analytics Officer.

Ms. Murphy's role comes as Fluent continues to leverage the company's first-party data asset with an expanding commitment to its analytics capabilities to accelerate competitive advantages with the company's evolving technology platform.

Publisher: GlobeNewswire News Room
Date: 4/28/2022 1:00:00 PM
Author: Fluent Inc
Twitter: @globenewswire
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Predictive Analytics' Accuracy Is Set to Take Off—But Its Ascent Isn't Boundless | Legaltech News
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Publisher: Legaltech News
Date: 2022-04-28
Author: Rhys Dipshan
Twitter: @Legaltech_news
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Marketing analytics: What it is and why marketers should care

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints.

Data and analytics take the guesswork out of marketing. They help you get more value from your marketing budget (e.g., better efficiency), improve customer experience , and understand what channels, touchpoints, and strategies are working.

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Publisher: MarTech
Date: 2022-04-27T13:48:34 00:00
Twitter: @martechismktg
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Analytics software unlocks the benefits of IoT data collection

In recent years, IoT technologies have been hailed as an important enabling infrastructure for Industry 4.0, and there are already more than 7 billion connected IoT devices today, with this number expected to triple by 2025.

With all the data that these devices currently -- and will -- generate, there is now a real need for processing this data in a way to gather meaningful insights at scale.

Publisher: IoT Agenda
Twitter: @IoTAgenda
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Top 5 security analytics to measure - Help Net Security

You don’t need a Ph.D. in cybersecurity to recognize the importance of security analytics . Security analytics uses data analysis – often aided by machine learning – to detect security threats and measure the effectiveness of security operations.

But what may be challenging to determine, especially if you’re not a cybersecurity expert, is what to analyze to improve security outcomes for your organization. This article discusses five of the most crucial security analytics to track.

Publisher: Help Net Security
Date: 2022-04-28T05:00:58 00:00
Twitter: @helpnetsecurity
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Sawatch Labs Partnering With Verizon on Fleet Analytics | Datamation

NEW YORK — Verizon is helping the electronic vehicle (EV) analytics company Sawatch Labs deliver fleet data to customers.

Sawatch Labs and Verizon Connect entered into a technology integration partnership, according to Verizon this month.

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Publisher: Datamation
Date: 2022-04-28T19:42:19 00:00
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