Saturday, January 25, 2020

'The customer journey' doesn't exist because no two customers are alike

'The customer journey' doesn't exist because no two customers are alike

If one core concept has defined digital marketing in the 2010s, that concept is surely the customer journey. From the daily news feeds we check, to the presentations we attend, to the research papers we read, to the meetings we sit in on, hardly a conversation goes by in which we don't discuss some aspect of our customers' journey—and how to optimize it.

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Publisher: Digital Commerce 360
Date: 2020-01-24T21:15:29 00:00
Twitter: @DigitalComm360
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Other things to check out:

Customers concerned Margarita Bar Crawl scheduled this weekend is a nationwide scam

"We're still going to go. I wouldn't mind getting my $40.00 back, but that isn't going to happen, I tried" Chris Faulk said.

Faulk is one of many who reached out to KATC. He bought a ticket ahead of time through Eventbrite to the Margarita Crawl, but now worries he's been scammed.

"You contact Eventbrite, and they just say contact the organizer, but they don't respond," Faulk said.

This isn't the first time Faulk went to a fake bar crawl. He says months ago his friend bought tickets to one in New Orleans.

Publisher: KATC
Date: 2020-01-25T05:20:42.631
Author: https www katc com katie easter
Twitter: @katctv3
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PKA Technologies Has A Passion For 'Listening To Customers'

When Felise Katz co-founded PKA Technologies 24 years ago she was determined to provide high level consulting for midmarket customers whose information technology issues were largely being ignored by IT behemoths.

“I was a frustrated end user,” said Katz, CEO of the SP500 powerhouse which has been a perennial CRN Triple Crown Award Winner. “It was very disheartening and uninspiring because the focus from the OEMs was on what they could sell rather than helping customers be successful. We knew we could do better. That is how we got started. It was a passion for listening to customers that led to PKA.”

Publisher: CRN
Date: January 24 2020 02:12 PM EST
Author: Steven Burke
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Starbucks earnings: Dunkin' customers love for Starbucks pumpkin spice lattes expected to boost

Starbucks Corp. popular pumpkin spice latte isn't just a hit with its own customers. It's also a hit with Dunkin' Brands Group Inc. customers.

Half of the visitors to a Dunkin' DNKN, -0.80% in the fourth-quarter of 2019 also went to a Starbucks SBUX, -1.83% , according to data provided by advertising intelligence and measurement company Cuebiq. However only 16% of Starbucks visitors went to a Dunkin' during the period.

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Publisher: MarketWatch
Date: 2020-01-25T10:57:00-05:00
Author: Tonya Garcia
Twitter: @624413
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Check out this next:

Banks are handing out beefed-up credit lines that customers didn't ask for - Los Angeles

It might sound like a risky strategy at a time when millions of Americans are drowning in debt: keep raising the limit on people's credit cards, even if they don't ask.

But that's exactly what big banks have been doing lately to turbocharge their profits, leaving customers with the potential to rack up even bigger monthly bills.

For years after the financial crisis, Capital One Financial Corp. resisted that step for customers who looked vulnerable to getting in over their heads. In internal conversations, Chief Executive Officer Richard Fairbank characterized the restraint as a radical theology, in part because it went beyond post-crisis requirements, according to a person with direct knowledge of the discussions.

Publisher: Los Angeles Times
Date: 2020-01-24T14:00:42.083
Twitter: @latimes
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Borderland Verizon customers frustrated after months of poor signal

EL PASO, Texas (KTSM) – Dropped calls and slower data service is something Borderland Verizon wireless customers have been struggling with for months.

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“ We apologize that there is an interference in your area that is caused by a wireless carrier in Mexico that may be impacting your service, our teams are working hard to resolve this issue ,” the Automated Verizon customer service message broadcasts.

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Publisher: KTSM 9 News
Date: 2020-01-25T01:52:39 00:00
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City of Jackson issues water conservation advisory for all customers

JACKSON, Miss. (WLBT) - The City of Jackson Water/Sewer Utilities Division has issued a water conservation advisory until further notice for all customers being served by the City of Jackson Water System.

The City's primary water treatment plant, the O.B. Curtis Water Treatment Plant, is experiencing low flow to the plant, which has impeded its ability to produce sufficient reserve water for the system.

Publisher: https://www.wlbt.com
Date: 2020-01-24T19:36:56.691Z
Author: ShaCamree Gowdy
Twitter: @WLBT
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New scam numbers targeting Huntsville Utilities customers | WHNT.com

HUNTSVILLE, Ala. – Huntsville Utilities said there’s a twist on the usual “you are about to be disconnected” scam – new phone numbers are popping up on caller ID.

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In addition, HU said the caller ID was being spoofed to show the main switchboard number for the utility – (256) 535-1200.

In all cases, if you receive one of these calls, hang up and call HU yourself. Don’t give any personal or account information unless you initiate the call.

Publisher: WHNT.com
Date: 2020-01-25T19:03:40 00:00
Author: http www facebook com whntnews19
Twitter: @whnt
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