Monday, February 24, 2020

Ad Council campaign from White House task force will tout alternatives to bachelor's degree

The Ad Council, which was behind the Smokey Bear and "Just Say No" campaigns for the U.S. government, is set to launch a national advertising promotion for postsecondary education and training alternatives to the four-year college degree.

The "groundbreaking" national campaign will be led by the nonprofit Ad Council in "close association" with IBM, Apple and the White House, the council said.

The ads "will shine a light on how young and working adults can develop the skills in demand for today's job market," a council spokeswoman said in a written statement, while also seeking to "raise awareness of the wide variety of educational options available, such as coding bootcamps, on-the-job apprenticeships, certifications, associate's degrees and more."

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Burger King's new ad campaign has moldy Whopper to highlight changes

No, the "Moldy Whopper" is not a new menu item, but Burger King announced Wednesday that it is letting the burger rot to make a statement.

The fast-food chain said in a news release that it's showing mold "can be a beautiful thing" to highlight removing artificial preservatives from the Whopper in most European countries and in select U.S. markets.

Unlike viral images and videos that have shown restaurant burgers changing very little over several years, the Burger King ad is a time-lapse referencing the number of days passed since the sandwich was prepared and showing the growth of mold. It includes a line that reads, "The beauty of no artificial preservatives."

Publisher: delawareonline
Author: Kelly Tyko
Twitter: @delawareonline
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Balenciaga's Dystopian Newscast Taps Into Our Darkest Fears | Time

Between global warming , precarious international politics , and the stress of impending presidential elections , there’s a lot to worry about in this current moment, a feeling that Balenciaga creative director Demna Gvasalia appears to tapping into with his latest advertising campaign for the high fashion campaign.

Balenciaga dropped a series of images featuring models as politicians running for office and a very stressful video of a dystopian evening newscast where water is disappearing, the planets are realigning, and all of the newscasters and subjects speak monotone gibberish over an ominous soundtrack, while dressed in head-to-toe Balenciaga.

Publisher: Time
Date: clickmonsters fashion onetime
Twitter: @TIME
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Bloomberg uses memes, millions in presidential ad campaign - The Daily Targum

There was still so much content of President Donald J. Trump and the already-known Democratic nominees to entertain oneself with that Bloomberg remained largely irrelevant. That is, until he decided to invade the meme-o-sphere artificially and with force.

The first indications that Bloomberg was entering the race started with his huge $30 million investment into advertisement campaigns across America, according to The New York Times . 

Although the sketch was meant to be facetious, Sen. Bernie Sanders (D-Vt.) was less than amused when he said, "I'm disgusted by the idea that Bloomberg or any other billionaire thinks they can circumvent the political process and spend tens of millions of dollars to buy our election." After infiltrating the latest Democratic debate, it seems Bloomberg thinks he can do just that.

Publisher: The Daily Targum
Twitter: @Daily_Targum
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Ads We Like: gin-loving granny Jean returns as the face of Aldi campaign | The Drum

A 91-year-old great grandmother has returned as the face of Aldi 's latest ad campaign, nine years after first declaring her love of the discount supermarket chain's gin to the nation in a 2011 Christmas address .

Launching today with a slot on ITV's Coronation Street, the 'Like Aldi' creative stands as an evolution of the popular ' Like Brands, Only Cheaper ' direction, putting a modern twist on a familiar message by calling on Jean's services once again as a brand ambassador.

Publisher: The Drum
Date: 6DA512FE73075919C8F1633A7A6738B2
Twitter: @thedrum
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Stocks sharply lower...OxyContin maker starts ad campaign for claims..

NEW YORK (AP) — Stocks are opening sharply lower on Wall Street, pushing the Dow Jones Industrial Average down more than 700 points, as virus cases spread beyond China, threatening to disrupt the global economy. The early plunge in U.S. trading has erased the Dow’s gains for the year. At 10:12 a.m. Eastern time, the S&P 500 dropped 81 points to 3,256. The Dow fell 733 points, to 28,257. And the Nasdaq lost 269 points, to 9,309.

UNDATED (AP) — OxyContin maker Purdue Pharma is rolling out an advertising campaign to let people know they can file claims against the company over the toll of its opioids. The effort is part of the company's bankruptcy proceedings, which it is using to try to settle nearly 3,000 lawsuits. Most were filed by state and local governments. Efforts to notify people who might have a claim are a normal part of a bankruptcy. But Purdue’s $23.8 million campaign is unusually expansive.

Publisher: 660 NEWS
Date: 2020-02-24T08:17:51-07:00
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Starling Bank ad campaign launches to target SME segment
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Publisher: Retail Banker International
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