Tuesday, February 4, 2020

Florence Bank Launches Ad Campaign During Super Bowl - Banker & Tradesman

Featured in Florence Bank's One Home campaign are American International College (AIC) students posing in front of Northampton's City Hall.

Florence Bank launched a new advertising campaign with a television commercial during Super Bowl LIV on the local Fox channel. The "One Home" advertising campaign was created to support the local bank's commitment to serving the communities and businesses of the Pioneer Valley.

The commercial featured an array of local musicians, activists, families, volunteers and businesses including North Amherst Motors, Northampton's Woodstar Café, the West Springfield High School Marching Band, Holyoke's Battat Glass, Northampton's AEIOUkes and the Belchertown K-9 Unit.

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Publisher: Banker & Tradesman
Date: 2020-02-04T15:29:49 00:00
Author: Banker amp Tradesman
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Other things to check out:

Maison Lanson unveils 'It's All About Love' branding and ad campaign

Maison Lanson has launched its new branding and advertising campaign centred around the slogan 'It's All About Love'.

Featuring hands delicately carrying a bottle of Lanson Black Label Brut , the House's flagship vintage, the international campaign allows Maison Lanson fully express the notion of sharing that it holds dear, as well as the authenticity that is "the essence" of the Maison.

Throughout the campaign, the bottle becomes a "delicate object", while in the world of Champagne, hands often express the hands-on labour that goes into every bottle.

Publisher: DFNI
Date: 2020-02-04T14:41:35 00:00
Twitter: @DFNI
Reference: (Read more) Visit Source



Apple Arcade Seized Apple's Official Site in New Ad Campaign - Somag News

Apple has launched a highly engaging advertising campaign for the new game service Apple Arcade. Game characters captured the company’s official website. These characters include characters like Sonic, Pac-Man.

Apple’s game service, Apple Arcade, entered the game world with iOS 13.1 and iPadOS 13.1. The platform, which can be used for 34.99 TL per month, has more than 100 games. The structure of the platform is different from the mobile game platforms we are used to.

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Publisher: Somag News
Date: 2020-02-04T15:33:39 00:00
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'Bachelor': Victoria F.

Monday night's episode of The Bachelor featured a group date competition where the winner was offered the chance to appear on a future cover of Cosmopolitan magazine. Victoria Fuller ended up winning the Costa Rica fashion shoot competition, which was filmed months ago, and the ABC series showed her and Bachelor Peter Weber posing for Cosmo 's cameras for an upcoming issue.

On Tuesday, however, Cosmo 's Editor in Chief Jessica Pels, who appeared on the episode, announced that the magazine would not be running the digital cover as planned. (The magazine had already printed the fashion shoot in its March issue along with a cover inset, but would not be publishing the digital cover on its website or social feeds.)

Publisher: The Hollywood Reporter
Twitter: @THR
Reference: (Read more) Visit Source



This may worth something:

'The G-Spot of Europe' unveils another wacky ad campaign to woo tourists – Travel Weekly

The Lithuanian capital of Vilnius has launched a new campaign that makes fun of its own obscurity among travel destinations globally.

The campaign, called 'Vilnius: Amazing Wherever You Think It Is', follows the tradition of the award-winning 'Vilnius – the G-spot of Europe' campaign , which claimed that "nobody knows where it is, but when you find it, it's amazing".

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According to the 2019 study, done by Go Vilnius, the official development agency of the city which initiated the campaign, only five per cent of Brits, three of Germans and six per cent of Israelis know more than the name and the approximate location of Vilnius.

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Publisher: Travel Weekly
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The Latest: Buttigieg reacts to Trump campaign Super Bowl ad | WBAL NewsRadio 1090/FM 101.5

Democratic presidential candidate former South Bend, Ind., Mayor Pete Buttigieg, speaks at a Get Out the Caucus event at Lincoln High School in Des Moines, Iowa, Sunday, Feb. 2, 2020. (AP Photo/Gene J. Puskar) Credit: The Associated Press

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The Iowa Democratic Party says delays in reporting the outcome of Monday's caucuses were due to a coding issue that has been fixed. The party says it hopes to release results "as soon as possible."

Publisher: wbal.com
Twitter: @wbalradio
Reference: (Read more) Visit Source



Chobani unveils 'Almost Milk' campaign for new oat-based offerings | Ad Age

As Chobani rolls out its first venture into the dairy alternative category with a new oat milk, the company has created "Almost Milk," a wide-reaching campaign to anchor its sweeping product expansion that also includes coffee creamers and oat-infused yogurts.

"Three years ago, we started positioning Chobani as something bigger than just one product," says Leland Maschmeyer, chief creative officer at Chobani.

Long known only for Greek yogurt, the company is now seeking an audience of roughly 26 million "flexitarians"—consumers who are open to using both dairy and non-dairy options—with its latest product expansion beyond the yogurt aisle.

Date: 2020-02-03T12:07:08-05:00
Author: Ethan Jakob Craft
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The Latest: Dems say delay due to coding error, results soon - WEEK

The Iowa Democratic Party says delays in reporting the outcome of Monday’s caucuses were due to a coding issue that has been fixed. The party says it hopes to release results "as soon as possible."

In a statement Tuesday, Iowa Democratic Party Chair Troy Price says, "We have every indication that our systems were secure and there was not a cyber security intrusion." Price says independent cybersecurity consultants tested the systems in preparation for the caucuses.

Publisher: WEEK
Date: 2020-02-04T14:52:24 00:00
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