Pursuing the hearts and minds of customers can be vexing. What is it they want, exactly, and why does it always seem to differ slightly from what you envisioned in your own mind? Their wants and desires can seem at times to be even contradictory: new yet familiar, simple yet replete with features, top of the line quality with bottom-barrel prices.
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Pleasing your customers is a pursuit that goes back as far as competition within commerce. (Oh, to be the only wheel-maker in town.) It's something that has to be figured out again and again, because what people want changes depending on circumstance and the product or service in question.
Other things to check out:
Event center closes and customers owed money now want answers | East Idaho News
IDAHO FALLS — The sale of a local event center has many customers concerned about their rental contracts.
EastIdahoNews.com reported several weeks ago Bullfrog Spas purchased the space formerly occupied by Pinecrest Event Center in Idaho Falls. Since then, several people have told us they have rental contracts for events scheduled in the building later this year and they are confused and concerned about what’s happening.
Analysis: Consumer takeover of CMP, Emera could save customers money in the future | WGME
IKEA Becomes First Retailer To Let Customers Pay Using Time
IKEA customers in Dubai can now pay for items using the time they've spent travelling to IKEA's ... [+] stores. (Photo by Jakub Porzycki/NurPhoto via Getty Images)
IKEA is now letting customers pay for goods with their time. Yes, that's right: the more time customers spend travelling to IKEA, the more they can buy. Because beginning from this month, IKEA Dubai is running a campaign that will allow customers to spend their time as a currency, simply by showing IKEA checkout staff their Google Maps timeline, which proves how much time they've spent travelling to IKEA stores.
And here's another article:
Apple Is Handcuffed to the iPhone. Just Like Its Customers
(Bloomberg Opinion) -- Apple Inc.'s earnings warning is an unfortunate reminder that, for all of its work to change investor perceptions over the past few years, it remains "the iPhone company."
For much of its six-year reign as the world's biggest company by market capitalization through to the end of 2018, Apple was actually less valuable than Google parent Alphabet Inc. and Facebook Inc. on one crucial measure. The smartphone maker's shares traded at a discount to those of the advertising technology giants based on its projected earnings — meaning investors were willing to pay more for a share of its rivals' future profit.
Thousands of insurance customers in Florida face change
TALLAHASSEE -- In a new sign of problems in Florida's property-insurance industry, tens of thousands of homeowners will be shifted to a different insurer this spring because of a company's financial troubles.
More: Going bare: Our investigation into doctors who don't carry malpractice insurance in Southwest Florida
The announcement came after a series of indications of problems in the property-insurance industry -- and debate in the Legislature about whether to make changes.
Why Experience Surveys Don't Always Expose The Voice Of The Customer
Mary Drumond: We're trying to kind of fix the way that surveys are done in general, not only how people answer certain things, but how companies are able to collect that data and extract valuable and actionable insights from that data. So what you have nowadays is really clunky, heavy surveys, basically a digitized version of pen and paper surveys that have been around for like literally a hundred years. So we kind of revolutionized that.
Gingiss: What are some of the correlations you are seeing among all the surveys your clients do?
Customers restrain gunman at Colorado Springs bar - KRDO
COLORADO SPRINGS, Colo. (KRDO) -- Customers at Woody's Bar and Grill in Colorado Springs were able to restrain a gunman Saturday evening until police arrived.
A witness says customers called a cab around 7:30 p.m. for a man to leave the bar. Although the man went out to greet the cab, witnesses say he came back into the bar and opened fire before another customer tackled him.
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