Sunday, March 22, 2020

Coronavirus: Nike promotes social distancing in new ad campaign

Five days ago, Nike announced the company would be closing stores in select countries through March 27.

That was one step in the corporate giant doing its part in slowing the spread of the global coronavirus pandemic. On Saturday, Nike released a new advertising campaign to express the importance of social distancing during this time.

"If you ever dreamed of playing for millions around the world,now is your chance," the ad reads. "Play inside, play for the world."

Publisher: USA TODAY
Author: Chris Bumbaca
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Many things are taking place:

Labour demands ministers use 'Get Ready for Brexit' ad campaign money for coronavirus media

The Government should use money set aside for its shelved 'Get Ready for Brexit' ad campaign to launch a media blitz aimed at stopping coronavirus panic-buying, according to Labour.

The opposition party pointed out that £46m of public money had been spent last year telling Brits to prepare for the UK leaving the European Union without a deal - with £2m already pledged to buying up ad space beyond the end of October 2019.

The campaign was canned after Boris Johnson extended the UK's Brexit deadline to January, and the National Audit Office spending watchdog said earlier this year: "The Cabinet Office has informed us that this media space can be used by it or other government departments by the end of 2020."

Publisher: Politics Home
Date: 2020-03-21 07:59:58
Twitter: @politicshome
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A brutal new ad uses Trump's own words against him - The Washington Post

Indeed, in this case, Trump's own words tell much of this story. They illustrate those stakes, and those failures and pathologies, as clearly as anything else does.

A new ad campaign from the Democratic-aligned super PAC American Bridge, which has been sent my way, uses those words in just this way.

The group is set to air digital spots in Pennsylvania, Michigan and Wisconsin — the three "blue wall" states Trump cracked in 2016 — that document an extensive array of times that Trump minimized coronavirus, falsely downplayed the threat it posed and absurdly hyped his own handling of it.

Publisher: Washington Post
Date: 2020-03-21T11:48:01.790Z
Twitter: @WashingtonPost
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Jennifer Lopez wears Barbra Streisand sweater in new Coach ad campaign - Gruntstuff

The "Hustlers" actress, 50, fashions a sweater adorned with Barbra Streisand's face in her first ad campaign because the new face of Coach. The highest is a part of Coach's collaboration with Richard Bernstein, the artist and illustrator identified for his Interview journal covers from the '70s and '80s.

Earlier than Bradley Cooper and Woman Gaga took on the roles of Jackson Maine and Ally Campana in the 2018 adaptation, Lopez was into account for the half alongside Will Smith.

Publisher: Gruntstuff
Date: 2020-03-21T08:40:31 00:00
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Parr's makeup ad for Gucci has a brush with controversy | Fashion | The Guardian

The imagery – for the brand's new L'Obscur mascara – features New York punk musician Dani Miller and her now-famous gap-toothed smile. With lashings of heavy black mascara, natural eyebrows (complete with, shock horror, regrowth), and minimal foundation, it has divided customers and started yet another debate about diversity, even in these times of increased body positivity.

"I'm shocked at some people's responses on here," wrote another. "People are publicly crying out for 'real' women to be used in their advertisements but when they do, all people can say is nasty things …"

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Publisher: the Guardian
Date: 2020-03-22T09:08:02.000Z
Author: Nicole Mowbray
Twitter: @guardian
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Viacom and Ad Council Debut #AloneTogether – Adweek

As more and more people stay inside their homes to slow the spread of COVID-19, ViacomCBS is unveiling a PSA campaign that aims to "communicate the importance of social distancing" at such a crucial time .

The effort is being led by the company's portfolio of entertainment and youth brands—which includes MTV, Comedy Central, CMT and VH1—in partnership with the Ad Council.

As of now, the campaign includes a set of fairly generic mobile ads that encourage people to stay home, regardless of whether or not they have symptoms. Each ad includes the hashtag #AloneTogether and the following message: "We'll be here to keep you company."

Date: 2020-03-17T10:13:43-04:00
Twitter: @adweek
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OxyContin maker Purdue Pharma starts ad campaign for claims - ABC News

The $23.8 million campaign is part of Purdue's bankruptcy proceedings as it tries to resolve close to 3,000 lawsuits over its role in the opioid crisis.

Notifying people who may have claims against a company is a standard part of a bankruptcy case. But Purdue's efforts —worked out with input from a committee of creditors and other interested parties and approved by a bankruptcy judge in White Plains, New York — are unusually expansive.

* * *

Other versions are to appear later in magazines, newspapers, TV and radio, billboards, movie theaters, and other places to let people know they have until the end of June to file claims.

Publisher: ABC News
Date: 2020-02-24T18:55:26Z
Author: ABC News
Twitter: @ABC
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How 2020 presidential candidates spent their money in February 2020 - The Washington Post

Here are the most interesting takeaways we found from the newest filings made public Friday night, covering the month of February 2020.

Of that donation, his campaign spent at least $876 million, and more than half of that amount — $467 million — was spent in February alone, the filing shows. Bloomberg, who ran an ad-focused campaign aimed at Super Tuesday states, spent $360 million in ads last month.

Bloomberg dropped out on March 4, after faring poorly on Super Tuesday. On Friday, he donated $18 million of his leftover campaign money to the Democratic National Committee, taking advantage of a campaign finance loophole thanks to his wealth.

Publisher: Washington Post
Twitter: @WashingtonPost
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