Jaguar wants to position its new F-TYPE model as a sports car with performance that thrills, so it tapped a BAFTA-winning action movie director to help deliver this fantasy. The spots use different CGI-enhanced settings to show off the model's features and immerse viewers in thrilling experiences to help them imagine driving one of the vehicles.
Parent company Jaguar Land Rover recently cut 10% of its workforce and announced that its customer experience director Fiona Pargeter would be departing after less than two years in the new position. The luxury car market is growing and while the SUV category is one of the fastest growing, sports cars remain and small but strong segment of the market, according to Mordor Intelligence.
Check out this next:
Americans for Prosperity backs 'scope of practice' expansion in new ad campaign
Expanded scope of practice, which would allow APRNs and PAs to practice without physician supervision, has been pitched in the Legislature for years. This Session, HB 7053 and SB 1676 are the vehicles.
A sample Facebook ad reads, "Send your Senator a message today, urging them to support scope of practice legislation!"
AFP-FL said the campaign will run through the end of the Legislative Session, or until the legislation is passed, whichever comes first.
Corona taps Snoop Dogg for celebrity-filled 'La Vida Mas Fina' campaign | Ad Age
Snoop Dogg is about to back an imported beer. Corona is putting the rapper and weed aficionado in a celebrity-driven campaign called "La Vida Mas Fina," a spokeswoman for brand owner Constellation Brands confirmed to Ad Age.
Constellation showed a rough cut of a TV spot starring Snoop to its distributors this week at its annual wholesalers meeting in Las Vegas, where it previewed its 2020 marketing plans. MullenLowe is also behind an ad for a new beer Constellation is selling in the South called Two Lane American Lager that is backed by country music star Luke Bryan.
OxyContin maker Purdue Pharma starts ad campaign for claims
The $23.8 million campaign is part of Purdue's bankruptcy proceedings as it tries to resolve close to 3,000 lawsuits over its role in the opioid crisis.
Notifying people who may have claims against a company is a standard part of a bankruptcy case. But Purdue's efforts —worked out with input from a committee of creditors and other interested parties and approved by a bankruptcy judge in White Plains, New York — are unusually expansive.
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Other versions are to appear later in magazines, newspapers, TV and radio, billboards, movie theaters, and other places to let people know they have until the end of June to file claims.
Not to change the topic here:
Heat whip Bucks — and start ad campaign for Giannis Antetokounmpo? - South Florida Sun-Sentinel
This column really should be only about how the Miami Heat trumped the best team in the NBA on Monday night . It really should say how the Milwaukee Bucks entered AmericanAirlines Arena with an unbelievable 52-8 record and left at a humbled 52-9.
But it was impossible to watch the Heat's 105-89 win and only write that in-the-moment column. That's because you couldn't look at team president Pat Riley sitting behind the end line, regal in repose, and wonder if he was thinking what you were:
PUMA Goes Big with OOH Ad Campaign | Street Fight
Static billboards aren't enough for brands to generate attention anymore. Consumers today are overwhelmed by advertising, not only on billboards, but also on smartphone screens and even inside their connected cars. The all-encompassing nature of advertising is leading some brands to explore more technology-driven, hyper-targeted approaches.
With consumers today asking for more authentic, personalized experiences, the German apparel manufacturer PUMA recently launched an outdoor campaign that involved audience targeting, programmatic capabilities, and situationally aware screens with hologram technology. PUMA worked with Havas Media and the outdoor ad platform Firefly to design a weekend-long campaign during the 2020 NBA All-Star Weekend in Chicago.
Bloomberg to reassess campaign as ad blitz fails to win Super Tuesday voters -
MIAMI (Reuters) - Former New York Mayor Michael Bloomberg will reassess the future of his Democratic presidential campaign after his disappointing showing on Super Tuesday, but a campaign official said that did not mean his candidacy would end on Wednesday.
“As our campaign manager said before the polls closed tonight, any campaign would reassess after tonight, after next week, after any time there was a vote,” said Bloomberg national press secretary Julie Wood.
Trump campaign launching TV ad in South Carolina after North Charleston rally | Palmetto Politics
Jamie Lovegrove is a political reporter covering the South Carolina Statehouse, congressional delegation and campaigns. He previously covered Texas politics in Washington for The Dallas Morning News and in Austin for the Texas Tribune.
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