Tuesday, March 24, 2020

Priorities USA begins $6 million blitz of anti-Trump coronavirus ads - POLITICO

The Democratic super PAC went up with a new ad on coronavirus in Florida, Michigan, Pennsylvania and Wisconsin on Tuesday.

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One of the Democratic Party's main 2020 super PACs is attacking President Donald Trump's handling of the coronavirus outbreak with new TV ads airing in four key swing states.

The new ad from Priorities USA Action, which plans to spend $6 million on TV and digital ads condemning Trump's response to Covid-19, began running in Wisconsin, Pennsylvania, Michigan and Florida on Tuesday and features Trump quotes juxtaposed against a graph showing the number of positive coronavirus tests in America.

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Publisher: POLITICO
Twitter: @politico
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Many things are taking place:

Coronavirus: Nike drops new social distancing ad campaign

"If you ever dreamed of playing for millions around the world, now is your chance," the ad reads. "Play inside, play for the world."

Several of its high-profile athletes and teams quickly joined in, too, including Michael Jordan, Tiger Woods, Cristiano Ronaldo and more. Many showed examples of them "playing inside," too.

Many officials have urged people to stay inside to help slow the spread of the virus, and millions of people in the United States are under lockdown or stay at home orders.

Date: A9862C0E6E1BE95BCE0BF3D0298FD58B
Twitter: @Yahoo
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Volkswagen Taps Celebrities For Film-Like Ad Campaign 03/10/2020

Volkswagen is releasing “The Accountant,” a new movie-like ad campaign starring actors Paul Giamatti and Kieran Culkin that will unfold over the course of the month to form a narrative storyline under the tagline “Excessive Where It Matters.”

The series, developed with agency Johannes Leonardo, first opens on Giamatti as a beleaguered celebrity accountant tasked with advising rich kid Culkin away from his lavish spending sprees. After hearing about Culkin’s attempt to purchase a plane, Giamatti is thrilled to hear Culkin’s latest purchase is actually VW’s new Atlas Cross Sport. The first spot ends with Giamatti discovering Culkin is now in Vegas at Caesar’s Palace. 

Twitter: @mediapost
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McConnell Opponent 'Social Distancing' By Filming Campaign Ad in Her Home

Social distancing for most Americans means staying at home except for necessary trips and making minimal contact with others, but Amy McGrath interprets the concept of social distancing differently. McGrath is running a long-shot Senate bid against Senate Majority Leader Mitch McConnell (R-KY), and the Democratic Party has turned the race into a national spectacle, despite McGrath's slim chance of unseating Leader McConnell.

Amy McGrath's idea of social distancing is inviting a film crew into her home, with her family, to film a political ad. ??????? https://t.co/qclvtVQqPp

Publisher: Townhall
Author: Reagan McCarthy
Twitter: @townhallcom
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While you're here, how about this:

Feds launch ad campaign urging social distancing, hygiene during COVID-19 crisis – Victoria

The federal government is launching a $30-million national ad campaign Monday to urge every Canadian to do their bit to help prevent the spread of the deadly COVID-19 virus.

The advertisements, featuring Canada’s chief public health officer, Dr. Theresa Tam, are to air starting Monday on television, radio and in print and will run until at least the end of April.

The 15-second ads — two in English and two in French — zero in on the two main things each individual can do to curb the spread of the virus: personal hygiene and social distancing.

Publisher: Victoria News
Date: 2020-03-23T07:30:00-07:00
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Is it Time to Get Your Brand on TikTok? A Quick Primer For Advertisers

To start advertising on TikTok, ad campaign managers must complete the Create an Ad form on the TikTok Ads homepage. After the form is submitted, TikTok will reach out with further details on opening an ad account.

Once an advertiser has access to TikTok’s ad platform, they can create a campaign via TikTok’s ad dashboard where they will be prompted to select an ad objective (awareness, consideration or conversions), targeting options which include gender, location, age and interests, and campaign budget details. Advertisers can set budgets at the campaign or ad group level. The minimum daily budget at the campaign-level is $50, and the minimum daily budget for ad groups is $20.

Publisher: Marketing & Technology News
Date: 2020-03-23T11:00:18 00:00
Author: Jon Henshaw
Twitter: @coywolf
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Senate Leadership Fund announces initial fall advertising spend - POLITICO

— Senate Leadership Fund, the leading Republican super PAC focused on the upper chamber, laid out its massive fall television advertising plans — a peek at the competitiveness of the Senate map.

— None of the states originally scheduled to hold their party-run primaries on April 4 will report results that day due to the coronavirus.

— The DNC and RNC insist that the summer national conventions are still on, but some are skeptical that they will proceed as originally planned.

Publisher: POLITICO
Twitter: @politico
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Prime Minister Scott Morrison reveals the latest stage of the coronavirus ad campaign

Prime Minister Scott Morrison has revealed the next phase of the Australian Government's $30m coronavirus education campaign.

The latest ads take a harder line on the topics of social distancing, self isolation, gathering sizes and visits to aged-care facilities, than the earlier rendition of the campaign which focused on the importance of maintaining good hygiene and steps to take after travelling overseas.

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The creative execution of the ads has also changed, replacing the pastel-toned animation of previous assets for a plainer, black, green and white execution.

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Publisher: Mumbrella
Date: 2020-03-23T21:28:50 00:00
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