In late March 2020, U.S. President Donald Trump's reelection campaign threatened to sue television stations for defamation and warned that their broadcasting licenses could be revoked if they continued to air a campaign advertisement created by Priorities USA Action, a Democratic super PAC.
The ad showed a steep graph of growing coronavirus cases in the U.S., accompanied by audio of public statements made by Trump about the COVID-19 pandemic:
In the March 25 cease-and-desist letter sent to TV stations, Trump campaign attorney Alex Cannon wrote that the ad takes a remark made by Trump during a Feb. 28 Charleston, South Carolina, campaign rally out of context.
Many things are taking place:
Trump Demands Praise From Governors in Return for Aid
President Trump on what he wants from the governors: "All I want them to do, very simple, I want them to be appreciative. I don't want them to say things that aren't true. I want them to be appreciative. We've done a great job."
Watch full video here: https://t.co/DvN1Fakah0 pic.twitter.com/vGoitdhpSU
Trump singled out two Democratic governors in particular for criticism: Jay Inslee of Washington and Gretchen Whitmer of Michigan.
'We will prevail': Trump campaign releases ad with Democrats praising handling of
The Trump reelection campaign shared an ad with prominent Democrats and media personalities praising the president's handling of the coronavirus pandemic.
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The video then parses moments of praise from members of the administration, including White House coronavirus task force official Anthony Fauci and Defense Secretary Mark Esper, as well as Democratic governors and media pundits.
"He said everything that I could've hoped for," California Gov. Gavin Newsom says in the video. "I can tell you the actions he has taken. His team has been on it," says New York Gov. Andrew Cuomo.
How firms should market themselves during the coronavirus crisis
And most ad agency executives agree that trying to advertise during unprecedented times is a difficult balance. "There's a very fine line between being helpful and flogging stuff on the back of a crisis," Ian Henderson, chief executive of ad agency AML Group, told CNBC by phone.
"It's a bit like walking down the street at the moment. People are being courteous and walking around each other and giving each other space and not making other people anxious," he said, referring to the social distancing measures governments have put in place – and that's how brands should be with their customers. "We would certainly look at any creative work or strategy through the filter of 'Is this appropriate? Is this going to upset people?'" Henderson said.
Quite a lot has been going on:
Trump campaign fumes after Twitter declines to tag new Democratic attack ads | TheHill
It's the second time in a week that Twitter has shut down requests from the Trump campaign to sanction Democratic attack ads that the president's allies say were deceptively edited.
Twitter recently slapped a manipulated media tag on a pro-Trump ad, leading to allegations from the president's campaign that the company is only enforcing its standards in favor of Democrats.
The first tweet from the DNC states: "Yesterday, Trump said he didn't disband the government's pandemic response team. He lied. Here he is earlier this year defending doing just that."
Pro-Biden group hits Trump's coronavirus response in nationwide TV ad group hits Trump's
(CNN) A group supporting Joe Biden's presidential bid is running a new television ad across the country criticizing President Donald Trump's response to the coronavirus pandemic.
Trump really does not want you to see this ad. Or does he? | Ad Age
On the surface of things, it appears that President Trump does not want you to see the ad above, which simply quotes his recent history of public statements downplaying the coronavirus crisis and maintaining that his administration had everything totally under control.
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The second possibility is that, for reasons we may never understand, Trump is secretly working for Priorities USA. Yes, that sounds completely implausible—but then again, Trump did put in a lot of time and effort over the past couple of months effectively creating the ad in the first place. He said everything in the ad in front of TV cameras—he put it all out there—and all the Priorities USA team needed to do was string the Trump soundbites together and add in some graphics.
Local ad work goes viral – in a different way - Richmond BizSense
The Martin Agency’s new campaign for DoorDash features a TV ad encouraging diners to give their favorite restaurants business. (Screenshot)
As the coronavirus outbreak continues to alter the world as we know it, area ad agencies are rolling out new work that's playing a part in the response, while also adjusting how they reflect a societal landscape that is changing by the day.
Over the weekend, The Martin Agency launched a campaign for client DoorDash promoting the food-delivery company as playing an integral role in connecting customers with restaurants whose dining rooms have closed.
Happening on Twitter
800,000 doctors to Trump: Heed expert warnings and end dangerous campaign against social distancing https://t.co/q7Ae5okOG6 RawStory (from Washington, DC) Sat Mar 28 14:12:38 +0000 2020
Maggie Haberman is a trusted journalist whose reporting has stood the test of time. As President Trump's campaign… https://t.co/9JHeZBlJay NYTimesPR (from New York, NY) Sat Mar 28 02:38:25 +0000 2020
Even threats that the First Amendment makes obviously unenforceable can have a dangerous chilling effect in deterri… https://t.co/U9XMqQ4Daw tribelaw Sat Mar 28 12:49:04 +0000 2020
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