In the United States alone, he noted, the eCommerce penetration rate rose from about 17 percent to about 27 percent over the course of the eight weeks or so of stay-at-home orders. Before that, it had taken roughly 10 years to grow from 6 percent in 2009 to 16 percent in 2019.
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"Consumers are buying online products that they didn't buy online before. Perhaps more importantly, those who are now switching to online for the very first time are really making their first digital purchases ever," he pointed out. "And these types of changes usually last after the end of whatever caused them in the first place, so we expect eCommerce to continue to benefit in the long term."
In case you are keeping track:
Acceleration Of eCommerce During The Pandemic | PYMNTS.com
The digital shift during the pandemic has been substantial, and new evidence indicates that the eCommerce market share could easily double by the end of this year. Even luxury retail, which has typically depended on customized in-store shopping, has tried to ride the growing digital trend. And in Latin America, eCommerce platform MercadoLibre is one of the region's fastest-growing companies and turned in a stellar Q1. All this, Today in Data.
Ecommerce Unprepared for Dramatic Rise in Account Takeover Attacks - CPO Magazine
Consequences can be severe for both the account holder and the online retailer, and can include identity theft for the former and a loss of reputation and business for the latter.
Riskified's survey revealed not only the prevalence of account takeover attacks across the internet, but also the lack of knowledge and preparedness on the part of many online retail vendors.
Ecommerce customers are a rapidly growing consumer base for whom the prevalence of account takeover attacks should be concerning.
Campari Group to buy stake in ecommerce site for 23m euros - FoodBev Media
Campari Group has agreed to acquire a 49% interest in Tannico, an ecommerce platform for wines and premium spirits in Italy, in a deal worth €23.4 million.
The Italian beverage company said its move represents its confirmed commitment to the development of the online channel, as its set to grow following the Covid-19 pandemic.
Under the terms of the transaction, Campari will acquire 39% of Tannico's shares, while subscribing to a reserved capital increase to reach a 49% shareholding.
Other things to check out:
New innovative eCommerce video games platform launched -
Scuti, an eCommerce technology platform, announced its new marketplace – the world’s first retail store accessed directly through video games . Scuti’s patent-pending platform lets brands market, sell and ship directly to game players from within any Scuti-enabled game.
Scuti provides brands with a direct channel to over 320 million mobile, PC and eSports players across the US and EU. Gamification tactics on the website incentives players with Scuti points that they can redeem against future purposes.
eCommerce and Survival under COVID-19 – Fingerlakes1.com
What can going digital and optimizing for search engines really mean for local businesses? There are several points to consider:
Of course, results are not immediate, especially with SEO. But as Google is serving 87% of search traffic in the US alone, working with search engines may prove to be an effective way of discovering a real addressable market for your products and services. There is a potential for sales, even in the bloom of low-touch economy.
Snapchat’s ‘dynamic ads’ product for e-commerce retailers rolls out worldwide
Snap today announced the global expansion of its new advertising product, Dynamic Ads. The ad product introduced last fall allows advertisers to automatically create ads in real time, using the brand’s extensive product catalogs. Snap provides a variety of mobile-ready templates for advertisers to choose from, then serves the ads to Snapchat’s 229 million daily active users based on their interests.
Before today, the ads were only offered in the U.S. Now, Snap says it’s making the ad product available to all international global advertisers.
Mercato Packs Up Ecommerce for Independent Grocery Stores | Food On Demand
Huge grocers like Kroger, Albertsons, Publix and Whole Foods have similarly massive advantages over small, independent grocery stores that don't have teams of software engineers to build and manage channels for customers looking to buy groceries online for pickup or delivery. As new-age options proliferate in the $680 billion U.S. grocery industry, Mercato is one brand helping smaller players get their inventories online in a matter of days.
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