Google released a direct response ad format for YouTube on Thursday that will make YouTube ads more shoppable, and more closely integrated with a brand's Google Merchant Center account.
The idea is to make a video ad campaign a potential "storefront" for ecommerce companies, said YouTube sales VP Adam Stewart.
The YouTube storefront isn't a traditional DR advertising product, Stewart said. YouTube has a bustling DR business, because it's popular for app-install campaigns, especially with mobile gaming companies.
Not to change the topic here:
Happy Ice Opens Its First Storefront - Canyon News
MELROSE—On Saturday, June 20, Happy Ice will be opening its first storefront location at 7324 Melrose Avenue.
Happy Ice was founded in 2017 by Lemeir Mitchell, who started off his business in a food truck on Melrose.
According to VegWorld Magazine, Mitchell stated, "So many different races bring a piece of their hometown to Los Angeles, and that is what sparked my idea for creating Happy Ice. I didn't create Happy Ice just for business reasons, I created Happy Ice because I was a consumer myself."
As Castro children's clothing store shutters, shared storefront faces uncertain future |
Two Castro retailers with a shared storefront (4011 18th St.) are facing a unique set of challenges from COVID-19 and shelter-in-place: Second-hand children's clothing store Mini-Chic has announced it will close its doors for good, while Turkish Modern faces an uncertain future despite a boom in online orders.
Founded by Coralie Tran, Mini-Chic began as pop-up in August 2016. A year later, Mini-Chic partnered with home decor store Turkish Modern to operate out of the same storefront.
Hey Sugar, a gourmet cotton candy shop, will open its Lakeside storefront this Friday, June 19 -
When Danielle Bradfield won $5,000 at January's 5×5 Night , a business competition from Start Garden and the Muskegon Innovation Hub, she expected to use the money to bring her gourmet cotton candy company, Hey Sugar, to an expanded whirlwind of events this summer.
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And, now, Hey Sugar is ready for its debut: the shop will celebrate its opening this Friday, June 19 from 11am to 6pm.
"We're really excited," said Bradfield, who runs Hey Sugar with her husband. "We've definitely strived to be a really happy, modern space."
And here's another article:
Gun shop in Jacksonville robbed after vehicle plows through storefront | KETK.com | FOX51.com
JACKSONVILLE, Texas (KETK) The Jacksonville Police Department is investigating an overnight burglary at a local business.
According to the store owner, The Gun Room in Jacksonville was broken into around midnight Tuesday after a vehicle plowed through the front of the shop.
“My family received a call from the alarm company saying that there had been a break-in around midnight. The police showed up and my family showed up and determined there was a break-in as reported.”
storefront murals become Madison city history
Artists replace plywood-covered storefronts with murals in downtown Cleveland
CLEVELAND (WJW)– Art with a message is taking shape in downtown Cleveland weeks following a peaceful protest for George Floyd where rioters later shattered numerous store front windows.
A new initiative called “Voices of CLE Public Art Project” aims to replace plywood on storefronts with murals.
“I guess this is my vision of the future, of everybody kind of, just standing together multiple colors and origins,” said artist Glen Infante.
StorefrontStrong.org Launches Nationwide Volunteer-Based Program to Help Small Businesses Recover
StorefrontStrong.org Launches Nationwide Volunteer-Based Program to Help Small Businesses Recover From Devastating Damage to Storefronts Associated Press |
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GlassRenu, the world leader in glass restoration tool manufacturing, announced today the formation of StorefrontStrong.org , a clearinghouse to connect Main Street small business owners with volunteer service professionals to provide free repairs and restoration services for their damaged storefronts.
Happening on Twitter
Dana White announces the full UFC 251 card with @MeganOlivi on the ESPN MMA YouTube https://t.co/B4HLCv0rJo aaronbronsteter (from Toronto) Thu Jun 18 18:16:42 +0000 2020
YouTube announces a new shoppable ad format https://t.co/1JiBRaTmWs by @sarahintampa TechCrunch (from San Francisco, CA) Thu Jun 18 16:03:16 +0000 2020
YouTube announces new shoppable "storefront" video ad unit, with clickable product images that link to the advertis… https://t.co/gcNZ1WrMzh Techmeme (from United States) Thu Jun 18 14:41:07 +0000 2020
Before @nprmusic announces this year's Tiny Desk Contest winner, join me on Tiny Desk Contest Top Shelf. TODAY and… https://t.co/NSEjgGIFE9 blkfootwhtfoot (from brittanyhoward.com) Thu Jun 18 14:36:11 +0000 2020
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