Saturday, August 8, 2020

Hypotenuse AI wants to take the strain out of copywriting for e-commerce – TechCrunch

Discussing his startup on the phone from Singapore, Hypotenuse AI’s founder Joshua Wong tells us he came up with the idea to use AI to automate copywriting after helping a friend set up a website selling vegan soap.

The core tech here — computer vision and natural language generation — is extremely cutting edge, per Wong.

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Wong says the startup is building its own proprietary data-set to further help with training language models — with the aim of being able to generate something that’s “very specific to the image” but also “specific to the company’s brand and writing style” so the output can be hyper tailored to the customer’s needs.

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Publisher: TechCrunch
Date: 2020-08-07 08:07:00
Twitter: @techcrunch
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Quite a lot has been going on:

How eCommerce Stores Can Improve Customer Service Experience | CustomerThink

Customer service is an integral aspect of every business. It doesn't matter if your business is online or offline. For your business to succeed, you must be willing to make your customer service experience bar none. For eCommerce stores, it becomes even more imperative.

With brick and mortar stores, there is ample interaction with customers so customer service is naturally fluid. But with online stores, the lack of physical interaction elevates the bar of customer service experience needed to dominate.

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2PM Founder: Successful Entrepreneurs Are Polymaths | Practical Ecommerce

Having founded and sold multiple ecommerce companies, and having worked for numerous ecommerce startups, Web Smith believes broad economic trends determine entrepreneurial success as much as tactical execution. Successful entrepreneurs, Smith asserts, must be polymaths — possessing knowledge across multiple subjects — to understand opportunities. And that’s the purpose of 2PM, his latest company.

“2PM is short for ‘to polymaths,'” he told me. “That’s for a reason. You cannot start a business and scale it unless you have a holistic view of every aspect of your industry and related industries.”

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Publisher: Practical Ecommerce
Date: 2020-08-07T15:47:33 00:00
Twitter: @practicalecomm
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Large Lighting Brand Selects Bridgeline's Celebros Solution To Power eCommerce Product Discovery

WOBURN, Mass., Aug. 07, 2020 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of cloud-based digital experience software, announced today a large lighting Company has selected Celebros Search by Bridgeline as their eCommerce product discovery and site search solution.

The Company boasts more than 100,000 products online and offers a wide variety of light fixtures, including some of the world's best lighting brands, such as Savoy House, Kichler and others. The Company is the eCommerce division of a larger parent Company, founded in 1965, with a portfolio including popular manufacturers, retailers and online sellers.

Publisher: GlobeNewswire News Room
Date: 8/7/2020 5:25:28 PM
Author: Bridgeline Digital Inc
Twitter: @globenewswire
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Were you following this:

Ecommerce Manager job with DeMellier | 144570

This is an exciting opportunity for the right candidate to join a fast growing designer handbag brand. The candidate will be responsible for managing the plan for traffic growth while developing new initiatives for conversion rate optimisation, along with management of all digital marketing channels as well as the day-to-day trading of the DeMellier website.

An excellent eye for detail and an ability to work on a diverse range of projects at once is crucial. This role offers opportunity and versatility, and will suit someone who is keen to grow and learn in a fast paced, exciting environment.

Publisher: BoF Careers
Twitter: @bof
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3 Ways to Scale Ecommerce with Data | Practical Ecommerce

Scaling an ecommerce business requires insights into the market, consumers, and products. In this post, I’ll address each aspect and how data can help.

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For platforms, can you expand your products and brand by selling on marketplaces such as Amazon, Walmart, or Etsy? An easy way to test is by searching for products that are similar to yours on those marketplaces to understand the competition and the potential profit margin. Another key data point is the size of the marketplace. Larger sites such as Amazon may provide more traffic but with a smaller profit margin. Also, foreign marketplaces can open new geographic regions.

Publisher: Practical Ecommerce
Date: 2020-07-09T13:06:55 00:00
Twitter: @practicalecomm
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Global Ecommerce 2020 Report - Business Insider

Ecommerce has been a bright spot among retail channels during the coronavirus, as consumers became reliant on digital transactions amid physical store closures and fear of infection. However, the impact on ecommerce retail spending has not been felt evenly across the world.

Asia-Pacific and North America have led the regional totals for both brick-and-mortar and ecommerce sales, followed by Western Europe. Due in part to China's dominance, Asia-Pacific has gained a significant lead in ecommerce with 62.6% share, over North America and Western Europe, who are expected to have shares of 19.1% and 12.7%, respectively.

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Publisher: Business Insider
Date: 2020-07-22
Author: Alexandra Samet
Twitter: @BI_RetailNews
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Why eCommerce Listening and Benchmarking is Critical for Brands - Business 2 Community

In a span of only a few months, the online commerce space leaped years forward, to name a couple of examples: US online sales grew 76.2% year over year in June 2020, and Canada reports 110.8% growth year over year for May 2020.

If you compare these numbers to last year’s data, you will see that in 2019 US online commerce grew only by 14.9% compared to 2018. This data highlights the incredible leapfrog eCommerce sales had, several years projected to grow in just several months.

Publisher: Business 2 Community
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