Leaders are increasingly adopting conversational analytics, a new paradigm for CX data. No longer will the emphasis be on how users react to what is presented to them, but rather what "intent" they convey through natural language. Companies able to capture intent data through conversational interfaces can be proactive in customer interactions, deliver hyper-personalized experiences, and position themselves more optimally in the marketplace.
Conversational AI , which powers these interfaces and automation systems and feeds data into conversational analytics engines, is a market predicted to grow from $4.2 billion in 2019 to $15.7 billion in 2024.
While you're here, how about this:
Mode Analytics Raises $33 Million in Series D Funding, Led by H.I.G. Growth Partners
In 2019, Mode added a number of premiere enterprise companies to its customer base, which now includes Anheuser Busch, Zillow, Lyft, Bloomberg, Capital One, VMWare, and Conde Nast, among others. At this point, 52% of the Forbes 500 have signed up for Mode. In Spring 2020, Mode was the recipient of nine G2 Awards, including Best Estimated ROI, Fastest Implementation, Highest Performer, and Overall Leader.
Mode's enterprise customers have achieved faster company-wide innovation by automating all business queries. In aggregate, Mode has processed 830 million query runs and 170 million notebook cell runs for 300 thousand users.
Blockchain Analytics Show Altcoins 2x More Prominent in East Asia Compared to North America |
On August 6, the blockchain intelligence firm Chainalysis published a report that analyzes cryptocurrency trends across various regions worldwide. According to the statistics, North America purchases and holds more bitcoin than any other region. Bitcoin also accounts for the largest share of U.S. crypto asset activity with 72% of all the transaction volume.
The blockchain analytics company Chainalysis published an excerpt from the firm’s upcoming “2020 Geography of Cryptocurrency Report” which shows an interesting perspective of geographic crypto hot spots.
SAS ranked a Leader in customer analytics technologies by independent research firm
The report goes on to state, "SAS Data Studio proactively suggests data transformations to users and explains steps of the data preparation process using natural language generation. SAS also uses deep reinforcement learning in its journey optimization functionality, a core capability for delivering the next best experience." The report also states, "…SAS even offers reinforcement learning, a core enabler of the next best experience."
And just last month, SAS introduced four new global service offerings to help marketers of all skill levels accelerate the value delivered through analytics via a hybrid marketing approach.
Were you following this:
Unify Your Analytics, and Keep Your Data Where It Suits You - insideHPC
Remember when Hadoop was going to replace the enterprise data warehouse (EDW)? That seemed to be where things were heading. The EDW was a closed architecture, an appliance, hard to integrate, plus the EDW was struggling to keep up with all the innovations coming out of the open source community. Designed for structured data, the EDW couldn't handle all the unstructured or semi-structured data that was becoming important for enterprises to manage.
It didn't take long for reality to take the shine off Hadoop's halo. Many queries failed, and performance was a big sacrifice because while the data lake was designed for highly distributed storage, it wasn't optimized for the consistent performance and concurrency required for big data analytics. Despite multiple concentric projects like Impala, Yarn, Hive, and many others, the challenges continued but so did the foundational value of low cost distributed storage.
How IoT sensors and analytics can make inside air safer in schools and offices - TechRepublic
Advanced building controls can help keep air clean to reduce the risk of the spreading coronavirus indoors while sensors can send an alert if a room goes over capacity.
The O3 Sensor Hub from Delta Controls collects data on temperature, light, noise, and activity in office buildings as part of a building management platform.
People have to behave differently to reduce the risk of spreading the coronavirus and building managers have to make changes as well. Internet of Things technology can help increase fresh air flow, filter air, and analyze traffic within a building. Building managers can use sensors, data, and analytics to make it safer for kids to go back to in-person school and for office workers to see their colleagues again.
How to Get All Your Ad Data into Google Analytics - Business 2 Community
Not long ago, it was common for marketers and web analysts to spend the bulk of their day staring at Excel spreadsheets, manually collecting and organizing ad spend data across dozens of sources.
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In this article, I explain how to import costs from all advertising platforms into Google Analytics and how to set up performance metrics such as ROAS, Cost of Sale, and more.
Go to the Google Analytics "Admin" section, select your account, and choose the "Property" into which you want to import data. Then select "Data Import."
Why should Enterprises Invest in Marketing Analytics Data Literacy?
Marketing- The way legacy processes perceived it has come along a long way. Today it is all about the advancements in data and how data-driven enterprises talk data in a bid to attract more potential buyers. Data and Analytics are the two buzzwords that have been thrown around marketing for quite some time, but what do marketers assess from these two hefty words unless they are trained to handle the digital disruption that big data brings to even marketing?
As discussed, marketing is slowly changing , driven by data it is the way businesses leverage on multi-data sources to connect at a personal level with the customers. Talk of personalised and more curated offerings suited to their unique needs. Marketing analytics integrates processes and technologies which let marketers evaluate the success of their marketing initiatives by weighing tangible performance metrics like social media likes and followers and so on.
Happening on Twitter
This week's Independent Gamer highlights new story chapters in @_turnfollow's camping game 'Wide Ocean Big Jacket,'… https://t.co/Lo1qrMxtSd THR (from Hollywood, CA) Fri Aug 07 19:07:05 +0000 2020
"Roker has been closely observing us, his co-workers, former bosses for the last 50 years. And from this study come… https://t.co/3onNddS8c2 alroker (from New York, USA) Fri Aug 07 17:52:53 +0000 2020
Conversational analytics are about to change customer experiences forever https://t.co/a8wHt0PbFg by @evankohn https://t.co/nrIzc6tMxx TechCrunch (from San Francisco, CA) Fri Aug 07 17:31:42 +0000 2020
I did not watch the Trump presser. I like presidents who don't speak conversational gibberish. bryanbehar (from Studio City, CA) Mon Aug 03 23:54:11 +0000 2020
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