CENTERVILLE – This week, the Cape Cod Chamber of Commerce launched “Cape Cod’s Second Summer,” a fall marketing campaign to entice visitors to extend their summer travel into September/October.
Potential visitors will be encouraged to take advantage of the region’s warm temperatures, beautiful beaches, fresh seafood and outdoor adventures including hiking, biking, golfing, fishing and kayaking this fall.
The call to action is the CapeCodChamber.org website, featuring a full array of activities, accommodations, and dining with up-to-the-minute information on safe travel conditions and on-line booking tools for lodging and golf.
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Trump campaign returns to the airwaves as ad wars heat up - CNNPolitics
(CNN) The Trump campaign returned to the TV airwaves this week after slowing down and briefly cutting advertising over the last couple of weeks, during the Democratic and Republican national conventions.
Texas to spend up to $15 million on Census ad campaign using coronavirus relief funds | KXAN
AUSTIN (KXAN) — The Texas Secretary of State plans to use up to $15 million in federal coronavirus relief funds on an advertising campaign to drive participation in the U.S. Census, with the deadline to be counted less than a month away, and the state’s largest cities reporting lower self-response rates compared to the 2010 Census.
The campaign, first reported by the Texas Tribune , will be paid for using part of the funds allotted to Texas under the CARES Act, according to a spokesperson for the secretary of state. It’s still unclear why federal funds meant for coronavirus relief are being used to support the Census, which state leaders have, until this point, largely ignored.
With time running out, Texas abruptly launches a $15 million ad campaign chasing an accurate
With just a month of counting to go in the crucial decennial census, the self-response rate for Texas households has barely topped 60%. As census workers have followed up in person with households that haven't responded, the share of households accounted for has risen to 79.5% — but Texas is still far behind several other states and several percentage points behind the national average.
On Aug. 26, the Texas secretary of state's office quietly put out word that it has up to $15 million to spend on an advertising campaign intended to urge residents to get themselves counted . The effort — which Texas will pay for by dipping into federal dollars meant to address the coronavirus pandemic — amounts to a last-minute about-face by the state, whose Republican leadership had previously shot down any significant state funding for efforts to avoid an undercount.
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HHS bids out massive $250M ad campaign to put hopeful spin on coronavirus pandemic: report |
The Department of Health and Human Services plans to spend $250 million in media communications to "defeat despair and inspire hope" around the coronavirus pandemic, according to a media report .
Politico reporters obtained a copy of an HHS document detailing the project, which was sent to communications agencies to solicit bids for what would be an extremely large advertising campaign in the heart of the presidential campaign season.
More than 10 companies are said to be interested in the effort, which would run now through January. Michael Caputo, a former Trump campaign staffer and now assistant secretary for public affairs at HHS, would reportedly head up the campaign.
Visit Florida Launches Ad Campaign Encouraging In-State Travel | WUSF Public Media
Visit Florida is launching an advertising campaign aimed at encouraging in-state travel to try to help Florida's tourism industry recover from the coronavirus pandemic.
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He hopes this new campaign targeting Floridians will help bring those jobs back and help the state's tourism industry.
"We really believe that this campaign will help reinvigorate those jobs and contribute to these communities," he said. "This is really going to be, I think, an invaluable tool to help show folks that Florida is back and that we welcome folks."
AB InBev's Michelob links up with Spotify on dynamic ad campaign in Canada | Mobile Marketing
Anheuser-Busch (AB) InBev has teamed up with Spotify to launch a dynamic ad campaign in Canada for its Michelob beer brand. The campaign, built in partnership with Dentsu Aegis, Draftline, and A Million Ads, aims to promote Michelob Ultra – the brand’s low calorie offering – to fitness enthusiasts who may have an interest in the Ultra Night Run . It follows the success of the campaign in the UK and Mexico.
‘ The Michelob Playlist Maker ’ campaign invites runners to build a personalised Spotify playlist based on running distance, intensity, and location. And, as users stream the playlist, they will receive tailored audio messages from Michelob based on location, time of day, and the weather.
Trump admin may enlist celebrities in COVID-19 ad campaign
The Trump administration is considering enlisting celebrities as part of a new $250 million public health campaign on COVID-19, according to a report Wednesday.
The project would potentially rope in Hollywood stars, sports figures and musicians to ask top White House coronavirus task force questions for a series of one-minute ads, an anonymous official at the Dept. of Health and Human Services told ABC News .
Administration officials figured that if stars had these questions about the virus — that the American people may too, the source said.
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