Monday, September 7, 2020

Massachusetts launches COVID-19 back-to-school ad campaign

With some communities preparing to start the school year next week, Massachusetts education officials are launching a statewide ad campaign to encourage parents, students and teachers to help keep each other healthy.

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"We all have a role to play to keep our community healthy," a narrator says in the television ad. "This also means kids should stay at home if they're not feeling well."

Ads on public transit will continue through November in Boston, Brockton, Lowell, New Bedford, Springfield and Worcester.

Publisher: WCVB
Date: 2020-09-07T12:07:00Z
Twitter: @WCVB
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Quite a lot has been going on:

New Biden ad campaign highlighting commitment to veterans to target PA military families | WHP
Publisher: WHP
Date: 2020-09-06T10:16:03 00:00
Author: CBS 21 News
Twitter: @cbs21news
Reference: (Read more) Visit Source



Conservative group launches anti-trans ad campaign in Michigan - Insider

A conservative group announced the release of a series of anti-trans ads in Michigan on Thursday, intended to discourage "persuadable" Democrats from voting for Joe Biden and other candidates.

In another ad, multiple girls are competing on a track when a boy runs past them and shrugs at them when he wins.

"All female athletes want is a fair shot at competition. At a scholarship. At a title. At victory. But what if that shot was taken away by a competitor who claims to be a girl but was born a boy?" the ad said, before showing back-to-back images of Biden and Gary Peters, the Democratic senator running for re-election in Michigan.

logo
Publisher: Insider
Date: 2020-09-05
Author: Yelena Dzhanova
Reference: (Read more) Visit Source



Political Campaign Slogans: The Other Advertising

Political pin for the election of Dwight Eisenhower to President of the United States, 1952. (Photo ... [+] via Smith Collection/Gado/Getty Images).

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In theory, professional ad folks should be utterly enchanted by this adreneline-charged line of work: it commands serious media spend ($6.23 billion in the U.S. in 2020., according to eMarketer, Jan 2020); it begs the urgency of a short-term initiative; it owns a "brand" to market; and there are clear metrics—you win or you don't.  

Publisher: Forbes
Date: 2020-09-07
Author: Mat Zucker
Twitter: @forbes
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Many things are taking place:

Biden vs Trump advertising strategy in battleground states - CNNPolitics
Publisher: CNN
Date: 2020-09-06T12:17:18Z
Author: Christopher Hickey CNN
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Texas launches last-minute ad campaign chasing an accurate census count | The Texas Tribune

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With just a month of counting to go in the crucial decennial census, the self-response rate for Texas households has barely topped 60%. As census workers have followed up in person with households that haven't responded, the share of households accounted for has risen to 79.5% — but Texas is still far behind several other states and several percentage points behind the national average.

Publisher: The Texas Tribune
Date: 2020-09-01T20:45:42 00:00
Author: Alexa Ura
Twitter: @TexasTribune
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Florida Launches $13M Tourism Ad Campaign Aimed At Residents To ‘Enjoy Everything Our

DAYTONA BEACH (CBSMiami/AP) – Florida Gov. Ron DeSantis announced a new $13 million ad campaign to encourage Floridians to vacation in the state leading into the Labor Day holiday weekend.

The video ad encourages people to take advantage of the state’s golf courses, beaches, fishing and other outdoor activities. He made the announcement in Daytona Beach along with VISIT FLORIDA CEO and President Dana Young.

“This new intrastate marketing campaign is the latest step we’re taking to help get people back to work,” said Governor DeSantis. “While the pandemic is not over, and safety remains paramount, we encourage Floridians to venture out of their homes to enjoy everything our beautiful state has to offer.”

Date: 2020-09-02T19:10:50 00:00
Author: http facebook com cbsmiami
Twitter: @/CBSmiami
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BTS' Samsung Galaxy Ad Campaign Photos Show The Boys In Sleek Business Looks

The ARMY can't get enough of BTS' incredibly good looks. Since they're constantly changing their style, fans can't wait to see which fashion trend they take on next. Lately, they've been rocking '70s and '80s-inspired outfits due to their colorful new single "Dynamite," but with the arrival of BTS' latest Samsung Galaxy ad campaign photos , RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook are mixing it up once again.

BTS is the biggest boyband in the world, so it's no wonder they have so many partnerships with different brands. The group's collaboration with Samsung started around the same time they dropped their record-breaking Map of the Soul: 7 album in February. So far, the guys have promoted Samsung's Galaxy S20 smartphone, and they even worked with the company to launch a Galaxy S20+ BTS edition phone and Galaxy Buds+ BTS edition earbuds in July.

Publisher: Elite Daily
Twitter: @elitedaily
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