Sunday, October 25, 2020

Democratizing Data, Analytics and Insights For Your Internal Customers | AiiA

What is the value of your data to your enerprise? It's a good possibility that is unknown. There has been an awakening that for all that data drives digital transformation. Thus data and analytics executives are now helping business executives throughout the enterprise understand the actual value of the data within the organization.

Historical data- not as valuable as it used to be. Real time data- more important than ever. Kate Carruthers discusses not only what to do from a data and analytics communication standpoint, but how to do it.

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Publisher: AiiA
Date: 2020-10-26
Author: Seth Adler
Twitter: @AiiA_Network
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Meet Google Analytics 4: Google's vision for the future of analytics

The latest iteration of Google's web analytics platform, dubbed Google Analytics 4, is now available. The new property type includes expanded predictive insights, deeper integration with Google Ads, cross-device measurement capabilities and more granular data controls. 

The release, announced Wednesday, is an expansion and rebranding of the App + Web property launched last year and marks the first major step in evolving beyond Universal Analytics.

Publisher: Search Engine Land
Date: 2020-10-14
Twitter: @sengineland
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Tech Is Transforming People Analytics. Is That a Good Thing?

New tools can help organizations manage stress and performance — but only if they’re deployed ethically.

There is no question that new technologies, coupled with the near-ubiquitous digitization of work and work-related behaviors, has the potential to help organizations monitor, predict, and understand employee behaviors (and thoughts) at scale, like it has never been done before.

A century ago, Frederick Taylor's Scientific Management laid the foundations for modern HR. His central premise was that organizations should turn their workplaces into real-world psychology labs, measuring and monitoring employees' every move in order to boost their performance and reduce their stress levels.

Publisher: Harvard Business Review
Date: 2020-10-21T12:35:50Z
Twitter: @harvardbiz
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How to Use Google Analytics - business.com

Google Analytics is an incredibly useful tool for businesses of all sizes, but because of its many complicated terms and metrics, it can be difficult to understand. Use this guide to learn what Google Analytics is, to see how to set up a Google Analytics account and to familiarize yourself with some of the most important metrics and terms.

Google Analytics is a free analytics tool from Google that helps you analyze the performance of websites and applications. GA integrates with Google's other marketing and advertising platforms – such as Google Ads, Search Console and Data Studio – making it very convenient if you're already using other Google tools.

Publisher: business.com
Twitter: @businessdotcom
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Introduction to Google Analytics 4 | Practical Ecommerce

Google Analytics has come a long way since it launched in 2005. Version 4 is the latest iteration. It enables the blending of online and offline user activity into one reporting stream.

Google purchased Urchin, an early day analytics platform, in April 2005. Later that year, Google repurposed Urchin , calling it Google Analytics, to report traffic and conversion details on public websites.

As the internet has evolved, the demand for metrics that track user activity — online and offline — has increased. Google Analytics 4 (previously “App + Web”) supports that demand, reporting the customer journey wherever it occurs.

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Publisher: Practical Ecommerce
Date: 2020-10-21T14:33:17 00:00
Twitter: @practicalecomm
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Big Data Analytics in Manufacturing Industry Market Analysis by Trends 2020, Key Players Profile,

“ Big Data Analytics in Manufacturing Industry Market ” report delivers an overview of the market trends, drivers, and barriers with respect to the competitive landscape. It also provides a detailed overview of the market of different regions globally.

The global Big Data Analytics in Manufacturing Industry market provides quantitative and qualitative analysis of the competitive landscape, development trends, and key success in the Big Data Analytics in Manufacturing Industry industry.

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Introducing the new Google Analytics | MarTech Cube

Millions of businesses, large and small, rely on Google Analytics to understand customer preferences and create better experiences for them. With more commerce moving online and businesses under increased pressure to make every marketing dollar count, insights from digital analytics tools are even more critical.

By applying Google's advanced machine learning models, the new Analytics can automatically alert you to significant trends in your data – like products seeing rising demand because of new customer needs. It even helps you anticipate future actions your customers may take. For example, it calculates churn probability so you can more efficiently invest in retaining customers at a time when marketing budgets are under pressure.

Publisher: MarTech Cube
Date: 2020-10-15T15:32:29 00:00
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Director, Data & Analytics Delivery - CNA | Built In Chicago

The Director, Data & Analytics Delivery, is an organizational leader who has a clear vision for data as a corporate asset. This role leads and directs development and support teams to execute the overall strategy for data and technology services, and leads the delivery of cloud-based platforms and innovative Artificial Intelligence and Machine Learning (AI & ML) solutions to create business value.

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One of the many advantages of working at CNA is the benefits program we offer you and your eligible dependents,
beginning on the first day of your employment. The program features a variety of plans that provide health care
benefits, well-being, disability and survivor protection, and 401(k) savings, among others. Below are highlights
of the offerings.

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