58% of global e-commerce is concentrated in just six companies. And just four Chinese companies account for almost half of global digital sales.
Global e-commerce reached $3.4 trillion last year, according to a new report from Activate Consulting. Thousands of brands and retailers divvy up just 37% share of that, while six giants who are mostly Chinese companies vacuum up more than half of the pie. One key reason: retail in China is simply much more digital than it is in Europe or North America.
In case you are keeping track:
How Technology is Revolutionizing Beauty Ecommerce
The current crisis has changed consumer behavior and expectations immensely. Since the lockdown started, personal safety and hygiene have emerged as a top concern. Consumers are scared of visiting crowded marketplaces and in some instances, have postponed purchases. One area that has seen unprecedented growth across multiple facets is online sales. From grocery buying to banking, consumers are meeting most of their needs online.
To be a part of this movement, the beauty industry needs to innovate and offer an experience at par with what brick-and-mortar stores do. Major ecommerce beauty brands have leveraged artificial intelligence (AI) and augmented reality (AR) to build assessment, comparison and testing tools to assist in finding beauty products online. We can learn from some of these case studies.
DMS Identifies Ecommerce Growth Trends for Advertisers Ahead of Holiday Season
2020 Holiday Season: Consumer Mindsets & The Growth Of Ecommerce Ebook Highlights How Brands and Retailers Can Capitalize on the Unique Opportunities to Drive Sales in 2020
Preparing brands for success this holiday season, DMS curated articles from their library of thought leadership content for the 2020 Holiday Season: Consumer Mindsets & The Growth Of Ecommerce ebook to help digital advertisers optimize their campaigns to align with evolving consumer expectations, behaviors and demands. The DMS ebook covers a variety of actionable tips and strategies, including:
US Ecommerce Growth Jumps to More than 30%, Accelerating Online Shopping Shift by Nearly 2 Years
The pandemic has accelerated ecommerce growth in the US this year, with online sales reaching a level not previously expected until 2022. In our Q3 US retail forecast, the top 10 retailers by ecommerce sales will tighten their grip on the retail market.
US ecommerce sales will reach $794.50 billion this year, up 32.4% year-over-year. That's a much higher growth rate than the 18.0% predicted in our Q2 forecast, as consumers continue to avoid stores and opt for online shopping amid the pandemic.
And here's another article:
Digital Approaches To eCommerce And Homes | PYMNTS.com
Some consumers who once shopped in brick-and-mortar stores on the weekends are now shopping through digital-first channels during the week. In eCommerce, Amazon's Prime Day is set to headline retail's biggest week. And in the internet of things (IoT), the majority of consumers report owning a minimum of one smart home device, with a majority planning to buy more of them soon. All this, Today in Data.
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43M: Estimated number of consumers who once shopped for groceries at physical stores on weekends and now shop for them during the week using digital channels.
US Ecommerce Growth Accelerates to 2022 Levels; Warner Pulls HBO and WB TV from South Asia |
In today’s ExchangeWire news digest: a report from eMarketer finds that ecommerce spend in the US has risen to levels previously anticipated in 2022; WarnerMedia announces it will discontinue its HBO and WB TV services in South Asia before the end of the year; and the VAB reports that US national TV ad spend from new marketers increased in the first half of 2020.
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A report from eMarketer has stated that US e-commerce has grown to over 30% of all sales, pushing online shopping to levels unexpected until 2022. The firm projects that sales made online will total USD $794.5bn (£613.7bn) by the end of 2020, accounting for 14.4% of the country's total retail market. The figures put the sector's growth rate at 32.4% year-over-year, almost double the 18% predicted in eMarketer's Q2 report.
2020 'Time Machine' Elevates All of Ecommerce | Practical Ecommerce
The ongoing global pandemic has accelerated retail and B2B trends that make it relatively more difficult for some businesses to survive while upping the competitive bar for the entire ecommerce industry.
“We’ve got two products in the market,” said Peter Sheldon, senior director of commerce strategy at Adobe. “We’ve got Magento Commerce and Adobe Analytics. Between the install base of those two, we collect a huge amount of aggregated data around online behaviors, online retail spend, and so forth.
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