Tuesday, October 13, 2020

Flipboard Gives Curators on Its Platform Access to Analytics

Content-curation platform Flipboard rolled out new editing tools and analytics for people and publishers creating Magazines on its platform.

Curator Pro , which Flipboard debuted in June for roughly 3,200 verified users on its platform, is now available to all Magazine curators.

It features a redesigned collection of tools for editing and organizing content in Magazines, including the ability to invite others to co-curate.

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Date: 2020-10-13T09:00:00-04:00
Twitter: @adweek
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Quite a lot has been going on:

Mediassociates Names Nielsen, J&J Veteran Santa Barbara Head Of Analytics 10/14/2020

Jim Santa Barbara, who has been designing media analytics programs for over two decades, has joined independent media agency Mediassociates as head of analytics. 

Among other things he’s tasked with providing media attribution metrics across the full marketing funnel for clients. 

“Analytics is the missing agility for many small agencies, and it’s the key to delivering big results for leading and challenger brands alike,” stated Jeff Larson, CEO of Mediassociates. “We’re creating tomorrow’s standards to connect brand and performance advertising and put it all on a provable basis for marketers.” 

Twitter: @mediapost
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Boise's Clearwater Analytics announces large funding round

Boise-based Clearwater Analytics, the Boise-based financial software solution company, landed a new set of investment.

In August, BoiseDev told you about reporting indicating Clearwater sought new owners or a sale. Today’s news doesn’t change control of the company, but adds four new investment firms to the mix.

In 2016, Welsh, Carson, Anderson & Stowe, a buyout firm,  acquired Clearwater . It later  installed  a new CEO. WCAS stays as majority shareholder but adds Permira, Warburg Pincus, Dragoneer Investment Group, and Durable Capital to the ownership ranks.

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Publisher: BoiseDev
Date: 2020-10-12T20:40:21 00:00
Twitter: @boisedev
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How to use Google Analytics to measure ROI beyond buzzwords | PR Week
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And here's another article:

Strategy Analytics Publishes 2020 Automated Vehicle UX Index

The AV UX Index Includes Over 30 Expert User Experience Evaluations of In-Vehicle Automated Parking and Driving Assistants

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Continued Viita , "What has become very clear is that while drivers are becoming increasingly aware of and satisfied with the impressive engineering of automated driving features, they are also increasingly aware of the features' limitations. Despite a wealth of existing human factors research that could help outline HMI properties most appropriate for a partially automated system, we have found that far too many automakers and suppliers have taken a tech-inward development approach.

Twitter: @Yahoo
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Actian Announces Connector in Tableau Extension Gallery to Help Customers Scale Analytics -

Actian Announces Connector in Tableau Extension Gallery to Help Customers Scale Analytics Associated Press |

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"Actian's proven cloud data warehouse solutions and support for multi-cloud, on-premise and virtual private clouds has made them a natural fit for the Tableau platform and as an industry partner," said Brian Matsubara, RVP of Global Technology Alliances at Tableau.

To maximize an established partnership aimed at delivering a seamless connectivity experience for customers, Actian and Tableau worked together to develop an improved connector, leveraging the Tableau Connector SDK. Not only does this capitalize on Tableau's latest analytical features, it also positions Actian as one of the first data warehouse companies to offer a connector in the Tableau Extension Gallery.

Publisher: Odessa American
Date: FC78D2861106382E17EA9DBADCE546CF
Twitter: @OdessaAmerican
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Global Unmanned Traffic Management (UTM) Market Trajectory & Analytics Report 2020 -

The global market for Unmanned Traffic Management (UTM)is projected to reach US$1.5 billion by 2025, driven by the growing use of UAVs in the commercial and industrial sectors and the resulting risk of overcrowding of the skies.

UAVs forecast to be the most dynamic growth sector of the global aerospace industry. This expanding use of unmanned systems is due to advances in technology and reductions in size, risks, and costs that remotely operated systems offer. With new commercial applications emerging at rapid rates, commercial drones are forecast to witness massive increase in sales and registration.

Date: 2020-10-13
Twitter: @businesswire
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Versiant announces enhanced ... (DAaaS) offering focused on the

CHARLOTTE, N.C. , Oct. 13, 2020 /PRNewswire/ -- Versiant Corporation, a Charlotte, North Carolina -based and North American-focused technology services provider, announced today that it is expanding its relationship with North Carolina Ports to deliver a comprehensive data-analytics-as-a-service (DAaaS) solution.

With DAaaS, raw data is captured in a unified location and transformed into actionable information that promotes understanding and strategic decision, using artificial intelligence. This approach delivers improved, real-time visibility into its data and operations, allowing the terminal to better plan its yards, improve turn time, minimize dwell time, and enhance other business-enabling metrics.

Date: 9D28F7743C790DD88F2D9C7375EF7ED5
Author: Versiant
Twitter: @PRNewswire
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