The Trump campaign has suggested that Omarosa Manigault Newman, a former White House aide, pay for an ad campaign costing nearly $1 million as a "corrective" remedy for her critical comments about President Trump in her 2018 book and in subsequent interviews.
The recommendation was made in a document filed by the Trump campaign from an expert witness last week as part of an ongoing arbitration case ; The Times reviewed the document.
The witness, Eric W. Rose, a crisis management expert, detailed a lengthy advertising proposal across several platforms that would cost just over $846,000. He did not suggest a time frame by which the ad campaign would need to take place. But the proposal mentions several times the impressions Ms. Manigault Newman's comments could have left with "voters," and was filed a few weeks before the election.
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'The Economist' Launches Digital Ad Campaign Focused On U.S. Elections 10/13/2020
The Economist is launching a new digital ad campaign to drive U.S. readers to its 2020 election coverage.
Though a global campaign called “Word Play,” the ads primarily target an American audience and will run across social media and The Economist ’s owned channels.
It will also run on other digital media properties, such as Wired, The Wall Street Journal, The Washington Post, HuffPost and Quartz .
Guardian Weekly's latest ad campaign hopes to attract readers who don't want to be
The Guardian has this week unveiled a fresh ad campaign in Berlin and Dublin to attract new Guardian Weekly readers who want to be "well-informed, but not overwhelmed by today's news".
Powered by its in-house creative agency Oliver in partnership with Omnicom Media Group's PHD and Kinetic, it's based around the central tagline 'Find clarity', which presents the magazine as a way for readers to digest news differently, offering a global perspective and "a pause for thought" moment in an increasingly chaotic and confusing world.
Kanye West Releases Presidential Campaign Ad (Watch) - Variety
Rapper and unlikely presidential candidate Kanye West has dropped the first advertisement for his presidential campaign, just 22 days ahead of Election Day.
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“We as a people are called to a greater purpose than ourselves. We are not only a beacon to our world, but we should be servants to each other to encourage each other, to help each other, to lift up each other — our fellow Americans — that we may all prosper together. We have to act on faith with a sure knowledge that we are pursuing the right goals and doing the right things. We will build a stronger country by building stronger families,” he said.
Quite a lot has been going on:
DNC Launches New Radio Ad Campaign Reaching Latino Voters in Texas
HARLINGEN, Texas – The Democratic National Committee is launching a new radio ad campaign to reach Latino voters in Texas.
The ads direct voters to VoyAVotar.com — the DNC’s voter participation website in Spanish.
The ads will run on the El Show de Piolín and El Show de Alex "El Genio" Lucas in the Rio Grande Valley, Laredo, El Paso, Houston and Dallas-Fort Worth.
La recesión económica ha dejado a millones sin trabajo y el coronavirus ha matado a miles de latinos.
DPAA Launches Ad Campaign to Support DOOH Advertising – rAVe [PUBS]
DPAA will announce tomorrow at its annual Video Everywhere Summit that it is launching an ad campaign to support digital out-of-home (DOOH) advertising.
The campaign, which has the tag line "With DOOH, You Can," conveys to advertising decision-makers that DOOH audiences are steadily coming back and that programmatic DOOH is agile and nimble, and thus ideal for the greater-than-ever need to change messages in real time. One execution, for example, touts DOOH's ability to "target a hyper-specific audience at hyper-specific moments."
Trump launches multimillion-dollar ad campaign aimed at winning back seniors - Axios
The Trump campaign is launching a new "eight-figure" advertising campaign this week that focuses, in part, on recovering President Trump's standing among senior citizens, according to top officials.
Why it matters: Senior citizens are the most reliable voting bloc and they formed the core of Trump's political base in 2016. But that's no longer the case.
Behind the scenes: On a call Monday morning, senior Trump campaign officials were asked whether there was a path to 270 electoral votes without Trump receiving the strong support from seniors that he enjoyed in 2016.
1st Nations Reverse Eyes Broad 'Debut' With Private Product, TV Ad Campaign - Reverse Mortgage
1st Nations also hopes to emphasize its competitive pricing engine as a way to streamline the process of business for brokers.
While it's aiming to make itself more broadly known in the national reverse mortgage space, one of the things that 1st Nations is hoping to emphasize through its new, broader initiatives is its commitment to 24-hour turn times, and a pricing engine that allows for side-by-side comparisons between the company's proprietary and Home Equity Conversion Mortgage (HECM) offerings. This is according to Ken Krajewski, head of reverse mortgage lending at 1st Nations.
Happening on Twitter
Trump's rally in FL today is not for his campaign. It won't help him get votes. It is for him. He needs it. His ego… https://t.co/yvSsRLXzbe clairecmc (from Missouri) Mon Oct 12 12:02:01 +0000 2020
BREAKING: Dr. Fauci says the Trump campaign should take down ad that features video of Fauci out of context. funder Mon Oct 12 20:29:11 +0000 2020
Dr, Fauci tells @TheLeadCNN that the new planned Trump campaign rallies are not a good idea, especially as infectio… https://t.co/tFwoJTSOtb jaketapper Mon Oct 12 20:07:57 +0000 2020
NEW: I spoke to Fauci about the Trump campaign: "By doing this against my will, they are in effect harassing me. S… https://t.co/d5hPcy92Um ErinBanco (from Washington, DC) Mon Oct 12 21:33:51 +0000 2020
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