I've said for years, anyone can find and reduce fraud if they know where to look and what to look for. I've also served many publishers, large and small, over the years. Even if they don't have #FouAnalytics installed on their sites, they can still find fraudulent bot traffic just by looking at their own Google Analytics (GA).
Despite that, looking at Google Analytics, with a bit of common sense and sleuthing, most folks can find something strange that is worth investigating more deeply. Usually they uncover bot traffic coming to their sites and messing up key business metrics. Let's look at what publishers and site owners can do themselves, just by looking at Google Analytics.
In case you are keeping track:
Fundamental Data & Analytics :: Fitch Solutions
Leverage timely and reliable data, paired with workflow-friendly analytical tools. Enjoy faster, smarter decision making, backed by the same data, models and methodologies used by Fitch Ratings analysts.
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Leverage standardized and timely data for banks, insurance, corporates and sovereigns with a 99.5% accuracy rate, as used by Fitch Ratings analysts.
Assess the creditworthiness of all banks in your portfolio – unrated and rated – with ease. Make assessments and adjustments to credit scores, based on Fitch Ratings trusted methodology.
Global Dental Radiology Equipment Industry (2020 to 2027) - Market Trajectory & Analytics
DUBLIN , Oct. 9, 2020 /PRNewswire/ -- The "Dental Radiology Equipment - Global Market Trajectory & Analytics" report has been added to ResearchAndMarkets.com's offering.
The publisher brings years of research experience to the 9th edition of this report. The 182-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.
Three Reasons Your Web Analytics Aren't Measuring Up | Special Events
It may seem like a lot of effort to experiment with your web analytics, but rest assured that the Scientific Method helps to keep your efforts focused. Too often, people will form a hypothesis and start throwing spaghetti at the wall. They hope to see some type of ill-defined results that may or may not mean anything to them. When things don't work out as planned, it's hard to identify the cause because it wasn't a methodical approach.
Other things to check out:
Big Data Analytics in Retail Market to Reach $17.85 Billion, Globally, by 2027 at 20.4% CAGR:
Increase in spending on big data analytics tools, surge in need to deliver personalized customer experience to increase sales, and rise in growth of the e-commerce sector drive the growth of the global big data analytics in retail market. However, issues in collecting and collating the data from disparate systems and challenges in capturing customer data restrain the growth to some extent.
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Based on component, the software segment contributed to the largest market share in 2019, holding more than two-thirds of the global big data analytics in retail market, and is expected to continue to dominate in terms of revenue throughout the forecast period.
Data Analytics: Do Businesses Need it? | CustomerThink
Look around you — pretty much everything you use and do is generating data. Yep, there is more data in the world than we would ever be able to imagine. But what do we do with this staggering and continually growing collection of data? Well, what can you not do? Data has proven its salt in literally every imaginable context. It has also shown that it is now virtually indispensable in the business world.
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The technology, which essentially helps glean value out of data, has become a precious resource for the savviest businesses worldwide. Because, as we mentioned above, data keeps growing at a staggering rate, and every company has access to its own unique set of data gathered from across a variety of sources. And to make sense of it, you need data analytics. But what purpose does it serve?
Mastercard leveraging big data analytics for business in a post-Covid world - Express Computer
Why has data analytics become so critical in the current times, particularly for the payments industry?
Data analytics help tapping the power of data by using tools and technologies to find patterns that yield insights. It's these insights that businesses and governments find truly actionable, especially in uncharted times when there is no rear view or past trends. Its problem-solving prowess becomes an essential navigational tool.
The payments industry generates lots of data that is helpful and important for governments and businesses to make informed decisions for fraud prevention, risk exposure assessment, improved customer service, better customer targeting and top channel performance. In the current data-driven era, analytics can support businesses optimise, streamline and grow, as well as deliver value to consumers during and post-Covid.
"F--k You and Your Analytics": Brash Max Rose Wants More "Show Business" in the Democratic Party
Staten Island Democrat Max Rose won his conservative-leaning New York congressional district in 2018 thanks in part to his brash persona and willingness to defend President Trump even if it rankled liberals in nearby Manhattan. The 33-year-old Afghanistan war veteran is now in a tough reelection fight against Republican Nicole Malliotakis, and he's made headlines by attacking Mayor Bill de Blasio and New York Knicks owner James Dolan, two of the city's not-so-popular public figures.
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