The Love is Happening Right Now campaign, according to Taylor and Hart, is set within the framework of the pandemic, highlighting that real love is still happening right now. Five newly engaged couples from all over the globe were captured in the confines of their own home by Dunk, who himself was safely ensconced in his home in Yorkshire, England.
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"Tim worked with our couples, thoughtfully guiding them around via FaceTime to find the 'good light' and used a cutting-edge app to remotely control their phone's camera," writes Taylor and Hart on its company website. "The technique produces incredible results considering the photographer and the couples were in different cities and in some cases, countries!"
Many things are taking place:
Canton-based Reebok faces criticism over campaign depicting Hindu goddess
CANTON — The Canton-based shoe company Reebok has come under fire for an advertising campaign promoting a line of sneakers designed by female rapper Cardi B, but the company says it had no say in the campaign.
In a cover photo for the magazine Footwear News , first posted to Instagram and since deleted, the rapper appeared holding one of her new shoes in her hands, with another eight arms stretched out behind her, depicting the Hindu goddess Durga . In the post, they wrote, "Like Durga, Cardi B is a dominant female voice at a critical time."
O2 UK promotes Disney+ offer with new Christmas ad campaign - Telecompaper
O2 UK has launched its first ever Christmas brand advertising campaign, with TV, OOH, social media and YouTube activity. The campaign has been created to promote O2's offer of 12 months of Disney+ for free, and complements O2's partnership with the NSPCC to keep children safe online.
The ad features 10-year-old ice skater Darcy, one of millions of young people unable to take part in their sport during lockdown, and the Bubl O2 robot. It shows her taking to the ice rink alone, with O2 mascot Bubl on hand to help, showing that O2 is always there for people. They glide around the ice rink through a winter landscape, until the dream fades to show her at home watching Disney+ on her new tablet.
O2 launches its first ever Christmas ad campaign - Wales Online
Mobile network O2 has launched its first ever Christmas brand advertising campaign with a hero spot on ITV's The Voice Final seen by millions of viewers across the UK.
The ad features 10-year-old Darcy Murdoch tentatively taking to the ice rink alone, in an epic winter landscape. Darcy, a young professional ice skater from Dundee, is just one of millions of young people unable to participate in the sport they love this year due to lockdown.
As Darcy begins to take her first steps on the ice, help is at hand in the form of Bubl the robot, O2's brand mascot. A heart-warming story unfolds, with Bubl and Darcy gliding around on the ice, supporting each other and getting lost in the magical scene.
Not to change the topic here:
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Republicans seek to batter Warnock ahead of Georgia runoff | TheHill
Other Senate Republicans have joined in on the attacks, hyperaware that the runoff between Warnock and Loeffler will play a critical role in determining party control of the upper chamber in 2021 and beyond.
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Republican operatives have been combing through Warnock's past sermons and public remarks since well before the runoff campaign began, looking for anything that could prove damaging to his Senate ambitions.
Another ad from Loeffler's team seeks to cast Warnock as sympathetic to communism and alleges that, as a senator, he would "give the radicals total control."
Why Banana Republic Is Running Its First TV Ad Campaign in 15 Years
The last time Banana Republic aired a seasonal ad campaign on national television back in 2005, George W. Bush was in the White House, New Orleans was decimated by Hurricane Katrina, and retail was largely thriving along with the broader economy during the years leading up to the financial crisis.
Despite the challenges of this year alone, Banana Republic is realizing what many of its direct-to-consumer apparel competitors have—that there may be no better time to nationally broadcast ads than the present even as total linear television ad spend declines. Fittingly, the tagline for Banana Republic’s holiday campaign is “Love the Present.”
Why LinkedIn put real people in its ads | The Drum
About the brand's go-to-market strategy pivoting keeping in mind the post-pandemic landscape, Gopani avers that in this global crisis, their intent is to provide the members with insights, inspiration, and information that can help them take the first step to move forward. This pivot is happening via a bunch of things.
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A global skills initiative was launched with Microsoft in June 2020 to bring more digital skills to 25 million people worldwide by the end of this year. Making 10 role-based learning paths and four soft skill courses available for free, this initiative has reached a large number of global audiences.
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