Monday, December 21, 2020

Madison entrepreneur featured in national ad campaign

Syovata Edari, founder and owner of CocoVaa Chocolatier, is featured in a national advertising campaign and initiative encouraging support of Black-owned businesses this holiday season.

The national initiative, “ 31 Days and Beyond ,” aims to celebrate Black-owned businesses and Black entrepreneurs during the holiday season and throughout the year, a release says. The national ad campaign is called “The Season of Black.”

“The campaign was created this year because, now more than ever, Black entrepreneurs are in need and could use a helping hand to have their businesses supported and patronized in order to create more equity and economic empowerment,” the release says.

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Publisher: Channel3000.com
Date: 2020-12-21T15:00:32-06:00
Twitter: @WISCTV_News3
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Apple TV+ Continues their 'Conversations with a Real Spy' Ad Campaign for 'Tehran' Series with a

Apple notes that "A spy pays attention to the smallest of details. Those details can determine a mission's success. Listen to a real former spy, Orna Klein discuss the importance of awareness for undercover agents."

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In an unrelated story posted today , Israeli spyware, reportedly used by a foreign government such as Saudi Arabia, was used to spy on Al Jazeera journalists.

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Publisher: Patently Apple
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'New Texan' James van der Beek stars in heartwarming, holiday-focused online H-E-B ad | Flavor
Publisher: San Antonio Current
Date: 2020-12-21 11:29:00
Author: Nina Rangel
Twitter: @SAcurrent
Reference: (Read more) Visit Source



Ad campaign to convince Americans to take COVID vaccine

As some groups use social media to sway people to get a vaccine, others are working on a more detailed campaign to convince all Americans. A campaign ad agency is hoping that their message is what motivates you to get the shot.

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China has begun work on a facility to manufacture its first COVID-19 vaccine candidate that uses messenger RNA (mRNA) technology, even though the candidate is still in early-stage clinical trials, state-backed media reported on Monday. The mRNA technology contains instructions for human cells to make proteins that mimic part of the coronavirus, and is used in vaccines from Moderna Inc as well as from Pfizer Inc and BioNTech SE.

Twitter: @YahooNews
Reference: (Read more) Visit Source



Not to change the topic here:

Pure Michigan launches $1.2M winter tourism campaign after year without funding - mlive.com

More than a year after the Pure Michigan ad campaign was scratched from the state budget, the travel brand is coming back to encourage Michiganders to play in the state's winter wonderland.

Pure Michigan got a $15 million budget for the 2020-21 fiscal year – about $1.2 million of that will go toward an in-state and regional campaign showcasing Michigan's winter playground. It's the first Pure Michigan ad campaign since fall 2019.

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"We are the Midwest's winter playground," Travel Michigan Executive Director Dave Lorenz said in an exclusive interview with MLive. "We have everything for outdoor adventure seeking. … Lord knows we've been cooped up enough this year, it's time to get outdoors and enjoy Pure Michigan."

Publisher: mlive
Date: 2020-12-21T13:00:00Z
Author: jmcguire1
Twitter: @mlive
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Colorado Springs Airport honored for "small airport" ad campaign | Business |
Publisher: Colorado Springs Gazette
Author: Wayne Heilman wayneh gazette com
Twitter: @csgazette
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Tropicana apologizes for ad campaign with secret mimosa fridges | khou.com

WASHINGTON — Tropicana has issued an apology for an ad campaign that sobriety groups said encouraged parents to drink in secret.  

Part of the ad campaign featured celebrities Gabrielle Union, Jerry O'Connell and Molly Sims showing off secret mimosa fridges, which were disguised to look like other household items, according to The New York Post.  

The ads, which have been deleted, were shared by the celebrities on their social media accounts. In the ad featuring Molly Sims, she described hiding in the closet to drink out of a Tropicana-branded fridge that was designed to look like a hamper.  

Publisher: khou.com
Date: 12/18/2020 9:47:16 PM
Twitter: @KHOU
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Kuoni's new year ad campaign has 'upbeat message' | Travel Weekly

Upmarket operator Kuoni will launch its turn-of-year marketing campaign on January 4 with a 'get carried away' slogan.

Derek Jones, chief executive, said the campaign is a "switch of gear", as it has "a clear, upbeat message that after the year we've had, it's now time to dust down your passport, get the suitcases down from the loft and get carried away with a holiday to look forward to".

The operator said it has invested "significantly" in the campaign which has a 40-second "get carried away" advertisement which will be seen on Netflix, Sky, ITV, Channel 4 and Amazon Video.

Publisher: Travel Weekly
Author: Samantha Mayling
Reference: (Read more) Visit Source



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