Wednesday, February 10, 2021

Google Analytics: You’re Doing It Wrong (And 3 Quick Tips For Doing Things Right)

While solopreneurs and big businesses have a lot of differences, there's one thing they have in common: in today's day and age, they have to rely on Google.

If you're going to use Google, you're going to need to learn to use Google Analytics. When used properly, this valuable resource will give you insights to improve your marketing, web content and more.

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Google Analytics is your ultimate tracking tool. It can monitor the effectiveness of online marketing methods, like SEO campaigns. It can track the traffic various pieces of on-site content (like blog posts) and videos get. It can even help you evaluate device functionality with your site and provide an overview of the overall user experience.

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Publisher: Forbes
Date: 2021-02-10
Author: Pia Silva
Twitter: @forbes
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This may worth something:

Sisense Unveils Sisense Fusion, an AI-Driven Analytics Platform Designed to Make Data Analytics

The 3-pointer was the weapon of choice for Tullahoma for much of Monday's 33-29 road win over Shelbyville.

Artem Chigvintsev is heading to The Culinary Institute of America after falling in love with cooking amid the coronavirus pandemic.

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Gartner predicts, by 2025, data stories will be the most widespread way of consuming analytics and 75 percent of stories will be automatically generated using augmented analytics techniques." 1 However, in a recent Harvard Business Review Analytic Services survey commissioned by Sisense, only 24 percent of total respondents said they are even moderately successful in using analyzed data effectively 2.

Publisher: Tullahoma News
Twitter: @tullahomanews
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The Advanced Analytics Love Thaddeus Young (And So Do I) | Bleacher Nation

Thaddeus Young is playing some of the best basketball of his career this season, and that’s not usually the case for a 32-year-old role-playing veteran who recently had his long-time career as a starter moved to the bench.

Of course, I think it’s fair to say Bulls fans expected a step in the right direction for Young under head coach Billy Donovan. After all, Young was pretty grossly misused during the 2019-20 campaign.

Under a head-coach-that-shall-not-be-named, Young put up his second-most 3-point attempts in a season (35%), after a previous high of 21% during the 2013-14 campaign. That figure has dropped all the way down to 11 percent this season, as he is now shooting the vast majority of his shots at the rim (49%) or in the short-mid section (37%) – between 4 and 14 ft of the basket.

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Publisher: Bleacher Nation | Chicago Sports News, Rumors, and Obsession
Date: 2021-02-09T22:36:59 00:00
Twitter: @BleacherNation
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Equifax Acquires Open Banking and Transaction Data Analytics Company AccountScore

The acquisition will see Equifax enhance its consumer and commercial product offerings, combining traditional credit bureau information held by Equifax with bank transaction data, facilitated by AccountScore.

Integration of these new data assets will enable Equifax clients to benefit from higher rates of automated, digital income verification, to carry out more granular assessments of affordability and expenditure and offer more predictive and inclusive credit scoring, by using the most up-to-date information available.

Date: 9D28F7743C790DD88F2D9C7375EF7ED5
Author: Equifax Inc
Twitter: @PRNewswire
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Check out this next:

Teradata Shares Keep Soaring on Enthusiasm for Data Analytics - TheStreet

The San Diego company continues to benefit from its stronger-than-expected fourth-quarter earnings report last week.

The stock recently traded at $53.36, up 11%, and has about doubled from Thursday’s close of $27.05. On Tuesday they touched a 52-week high $59.58, up 23% from Monday's close.

The latest adjusted earnings per share totaled 38 cents, up from 22 cents and beating the FactSet-survey-derived analyst consensus of 25 cents.

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Publisher: TheStreet
Date: 2021-02-09T20:35:50Z
Author: Dan Weil
Twitter: @thestreet
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WordPress VIP acquiring content analytics company Parse.ly - Axios

Details: The deal will bring shared benefits to the enterprise customers of both Parse.ly and WordPress VIP, of which there is overlap.

What's in it for Wordpress VIP: In the near-term, all of WPVIP's enterprise customers will get access to Parse.ly's insights to measure and therefore improve their content, says Gernert.

What's in it for Parse.ly: The deal will bring Parse.ly's team closer to the content being produced by many of its existing and potential publisher clients.

Publisher: Axios
Date: 2021-02-08T12:58:27.267560Z
Author: Sara Fischer
Twitter: @axios
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ESPN analytic views Miami as a top ten team going into 2021

On Tuesday morning, ESPN college football expert Bill Connelly released his preseason SP+ Rankings for the 2021 season—a ranking that is based on the SP+ analytic that he built and has been tinkering for over a decade.  

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The ESPN SP+ analytic is based on three primary factors: returning production from the 2020 season, recent recruiting, and the results of a program over the previous four years.  

While taking into account all of these factors, SP+ is a tempo and opponent adjusted measure of football efficiency. It is meant to be a predictive model for each team.

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Publisher: InsideTheU
Twitter: @InsideTheU
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Secureworks Debuts New MSSP Partner Track, Analytics Platform

#Merger and acquisition roundup: @ConnectWise 's purchase of Service Leadership and @Pax8's partnership w/ RocketCyb… twitter.com/i/web/status/1…

CardinalOps research shows despite high #SIEM adoption, threat coverage low for many organizations.… twitter.com/i/web/status/1…

. @salesforce touts platform innovations to support #workfromanywhere . dlvr.it/RsRlFd https://t.co/wGiQJewkdT

. @Cisco reports flat revenue, decreased profit for Q2. #UCaaS #cybersecurity dlvr.it/RsRlDd https://t.co/NmdYSquM4h

Publisher: Channel Futures
Date: 2021-02-09T21:05:09 00:00
Twitter: @ChannelFutures
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