Tuesday, March 30, 2021

Southfield business owner featured in national ad campaign alongside singer Jennifer Hudson |

Publisher: The Oakland Press
Date: 2021-03-30T09:00:00-0400
Author: Monica Drake mdrake medianewsgroup com monica_adele on Twitter
Twitter: @theoaklandpress
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Pardon Our Interruption
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How To Measure The Success Of Your Ad Campaign

One benefit of an IMC approach is the ability to evaluate a campaign’s effectiveness by tracking the changes in various measurements over time. Although this type of measurement is not always available in the case of small ad campaigns, it can be developed and measured through several means. One way is through gathering data from many different sources, as is often done in real-time advertising.

Measurement of success involves determining where most of the ad dollars have been spent and how much remains after making an adjustment for overhead and other charges. This is also called the daily budget. The daily budget is the amount by which profits exceed expenses.

Publisher: Global Banking & Finance Review
Date: 90EAF6633CC1D9689C69E3CE04343DED
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AdTech Leaders Unite to Measure the Ad Council & COVID Collaborative's COVID-19 Vaccine

Since cross-platform TV plays such a large role in the campaign's media mix, effectively reaching diverse audiences – across communities, devices and linear and streaming platforms – with targeted messages to build awareness and drive action is critical to success. Through their partnership, the companies are measuring the Ad Council and COVID Collaborative's campaign 24-hours a day to generate insights on audience delivery, awareness and performance.

"The Ad Council has long said that success for this campaign relies on our ability to serve the right message to the right audience at the right time and frequency," said Anne Deo, Senior Vice President, Analytics at the Ad Council. "These partners have provided us with the technology and analytics needed to do just that, and we are excited to be working with them."

Date: 2021-03-30
Twitter: @businesswire
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Michigan utilities' front groups begin misleading ad campaigns

The advertisements that target the five Democratic representatives criticize "out-of-state" solar developers and claim that HB 4236 will raise the cost of electricity for everyone and undermine the state's clean energy goals. 

The House Energy Committee held a hearing on the bill in February. DTE Energy and Consumers Energy testified in opposition to the bill. Testifying in support, Michigan Environmental Council's Charlotte Jameson said that there is no "economic or ratepayer reason to keep the cap" because the state eliminated the net metering program and replaced it with a tariff based on the cost of serving distributed solar customers

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Publisher: Energy and Policy Institute
Date: 2021-03-30T21:27:45 00:00
Twitter: @EnergyandPolicy
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Kaleidoscope says it's 'Different By Design' in large-scale ad campaign Prolific North

Kaleidoscope, part of Bradford's Freeman Grattan Holdings (FGH), has launched a multimillion-pound advertising campaign inviting viewers to 'Discover The New Kaleidoscope', launching on TVs this week.

It is partnered with a reimagination of the brand, which includes a decision to firmly target the stylish, over-45 woman - a segment with high spending power currently.

The campaign has not been created in association with an ad agency, and instead completed through the selection of external production specialists and creative directors by the brand.

Publisher: Prolific North
Date: 2021-03-30T10:42:11 01:00
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Ad campaign aims to raise awareness of the impact of the pandemic on NHS staff

While the pandemic has affected everyone in society in a myriad of ways, it is clear that some sectors of the workforce have been more directly impacted than others, with NHS workers at the top of the list.

The charity Duty To Care was set up last March by a doctor’s wife and aims to provide immediate, free support to NHS workers struggling due to high pressure at work via online sessions with psychotherapists, CBT therapists, yoga, mindfulness, meditation, nutrition experts and personal trainers.

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Publisher: Creative Review
Date: 2021-03-30T07:27:52 00:00
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VW Kicks Off U.S. Ad Campaign For The ID.4, Promises It Will Change Your World | Carscoops

Volkswagen is celebrating the U.S. launch of the ID.4 by kicking off an ad campaign which highlights how electric vehicles will change the world in unexpected ways.

Known as "Before," the campaign focuses on real-world scenarios that can be improved by the ID.4 as "before it can change the world, it has to change yours."

The first spot is known as "Adventure" and it begins with a teenager sneaking out of the house while noting "Before, they would have heard me taking the car." It then cuts to her dad, who reveals the silent getaway wasn't successful as "Before, I didn't have an app that showed me when she was taking the car."

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Publisher: Carscoops
Date: 2021-03-29T15:00:34 00:00
Twitter: @Carscoop
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