Sunday, April 25, 2021

New ad campaign to promote Monterey County tourism

The travel industry says the Big Sur community and Monterey County as a whole saw more than a $1.8 billion loss in tourist revenue as a result of the COVID-19 pandemic.

On Monday, the Monterey County Convention and Visitors Bureau plans to launch a new ad campaign called "now is the moment" in hopes of attracting more visitors to the area.

Publisher: KSBW
Date: 2021-04-24T02:12:00Z
Author: Felix Cortez
Twitter: @KSBW
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Eat Just and Volta Charging Team Up for Eye-Catching Ad Campaign - Veg World Magazine
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Publisher: Veg World Magazine
Date: 2021-04-22T20:38:02 00:00
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Ram Truck Launches 'Giants' Multimedia Ad Campaign - DBusiness Magazine

The Ram Truck brand, which has its North American headquarters in Auburn Hills, is launching a new advertising campaign this spring for its commercial truck lineup that salutes American working-class heroes and pays tribute to small businesses that are mobilizing by serving communities.

The multimedia ad campaign, "Giants," is part of a season sales event that offers special incentives on the Ram Commercial lineup of trucks and vans.

"Our new Ram 'Giants' campaign reinforces the full lineup of Ram Commercial vehicles, purpose-built to support and improve the productivity of businesses everywhere," says Marissa Hunter, vice president of marketing at North America, Stellantis.

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Publisher: DBusiness Magazine
Date: 2021-04-23T16:37:17 00:00
Twitter: @dbusiness
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City to spend $30 million on ad campaign to boost tourism

New York City will fund a $30 million advertising campaign aimed at bringing tourism and business travel back to the city to jumpstart its economy, Mayor Bill de Blasio announced at a Wednesday morning press conference. 

The campaign will start in June, and will be the most expensive marketing effort in the city's history, de Blasio said. 

De Blasio said that the campaign would tell people that the city is reopening, and that energy and activity are increasing around the boroughs.

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Date: HTML5 Flash
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Dream11's new IPL ad campaign urges fans to play fantasy cricket

Dream11's key focus is driving new user acquisitions among sports fans and driving engagement with its existing user base, besides retaining market leadership, said Vikrant Mudaliar, chief marketing officer at Dream Sports and Dream11

Publisher: mint
Date: 2021-04-24T11:57:56 05:30
Author: Saumya Tewari
Twitter: @mint
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Celine Dion, Katy Perry and Other A-Listers Star in First Ad for Resorts World Las Vegas

How do you introduce a $4.3 billion, 3,500-room mega-resort, the first built-from-scratch hotel casino to open on the Las Vegas Strip in more than a decade?

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Date: 2021-04-22T13:25:30-04:00
Twitter: @adweek
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Levi's® Buy Better, Wear Longer

On April 19 , Levi's ® is launching a new spring campaign — "Buy Better, Wear Longer" — that raises awareness and speaks to our shared responsibility on the environmental impacts of apparel production and consumption.

Buy Better, Wear Longer also encapsulates Levi's ® ongoing efforts to drive more sustainable production practices: by driving ambitious climate and water action and by investing in materials and technologies such as Cottonized Hemp and Organic Cotton, and scaling Water ® manufacturing, Levi's ® is working to reduce our own natural resource footprint and help deliver a more planet-friendly apparel industry. In fact, to cite one example, 76% of all Levi Strauss & Co.

Date: 9D28F7743C790DD88F2D9C7375EF7ED5
Author: Levi s Middle East
Twitter: @PRNewswire
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Muscular Dystrophy Association's National Ambassador Ethan LyBrand to be featured in Verizon's

"I really didn't know what was going to happen when the pandemic shut everything down, but I knew I wanted to keep helping-- make people smile, and bring some joy and hope to people," said Ethan LyBrand , MDA National Ambassador. "Staying connected with my MDA Summer Camp friends also helped me continue to learn and grow, so I'm thankful Verizon chose me and my family to share our story."

Haven, the joint venture of three of the largest companies in America — Berkshire Hathaway (BRK-A, BRK-B), Amazon (AMZN) and JPMorgan Chase (JPM) — once threatened to disrupt the health care system of the U.S. But less than three years later, it unceremoniously fizzled out in February.

Twitter: @Yahoo
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Meet the Company that Turns Shopping Carts into Ad Inventory

Advertising can get pretty niche. For instance, here's an entire agency dedicated to helping supermarkets transition from print to digital marketing.

Supermarkets, it seems, have their own advertising ecosystem. Ad space at the checkout stand. On grocery dividers, those rectangular bars that separate my very normal grocery shopping from your...also very normal grocery shopping. On the back of receipts. Oh. And on shopping carts.

In the grocery universe, there's a company, IndoorMedia, that helps small businesses advertise throughout their local grocery store. One of its divisions, Cartvertising, focuses on shopping cart ads.

Publisher: Morning Brew
Twitter: @MorningBrew
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Facebook tweaks ad tools ahead of Apple's privacy changes | Reuters

A 3D-printed Facebook logo is seen placed on a keyboard in this illustration taken March 25, 2020. REUTERS/Dado Ruvic/Illustration

The world's biggest social media company has been at loggerheads with Apple's 'App Tracking Transparency' feature, expected to kick in with the latest iPhone software update next week, which allows users to block advertisers from tracking them across different applications.

Apple says it defends data privacy rights, but faces criticism from Facebook, app developers and startups whose business models rely on advertising tracking.

Publisher: Reuters
Date: 2021-04-21T17:28:48.489Z
Author: Reuters
Twitter: @Reuters
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