When a digital tool is replaced, the drama can unfold like a soap opera, as people who use the tool follow along wondering what will replace it. The latest announcement in the analytics world is the discontinuation of Facebook Analytics. Facebook will retire its analytics tool June 30.
Facebook Analytics is a standalone dashboard that measures post-engagement activity such as monthly active users, post reactions and share activity. Marketers use Facebook Analytics to gauge how post performance has improved or declined among Facebook users. But developers and marketing analysts never adopted Facebook Analytics at the same rates as Google Analytics or Adobe Analytics.
Small businesses can use analytics to boost marketing | Post Bulletin
I have visited with several small business CEOs who do not use analytics in their marketing strategies because they are "not tech savvy." Unfortunately, trying to understand the effectiveness of your marketing efforts without access to measurable results means your business is flying blind.
Most marketing professionals agree that Google Analytics is one of the most important tools for measuring the effectiveness of your marketing. Even non-tech savvy business owners should be using Google Analytics to make better marketing decisions. In this column I will provide several suggestions based on what I have learned from SCORE content partners and mentors.
Planck, the insurance data analytics platform, raises $20M growth round – TechCrunch
Planck co-founders (from left to right): David Schapiro, CEO Elad Tsur and CTO Amir Cohen. Image Credits: Planck
Planck , the AI-based data platform for commercial insurance underwriting, announced today it has raised a $20 million growth round. The funding came from 3L Capital and Greenfield Partners, along with returning investors Team8, Viola Fintech, Arbor Ventures and Eight Roads.
This brings the New York-based startup's total raised to $48 million, including a $16 million Series B it announced in June 2020. Planck said it currently works with "dozens of commercial insurance companies in the U.S.," including more than half of the top-30 insurers. It will use its new funding to build its U.S. team, expand into global markets and add products for new business segments. Ernie Feirer has also joined Planck as its head of U.S. business.
THREAD Launches Industry-First Analytics Solution for Decentralized Clinical Trials (DCTs) |
CARY, N.C., May 12, 2021 /PRNewswire/ -- THREAD, a technology and service provider enabling decentralized clinical trials (DCTs), today announced the launch of the industry's first analytics dashboards designed to specifically monitor, measure and predict DCT performance. The analytics dashboard provides researchers with real-time, actionable insights to reduce risk, automate oversight and improve outcomes. THREAD analytics allow study teams and sites to view DCT analytics such as:
SaaS adoption, real-time BI among top analytics trends
More SaaS and real-time data consumption are two key trends currently driving the evolution of analytics, and all the major market trends are in some way a result of the ongoing pandemic.
That was the message delivered by Dan Sommer, senior director and market intelligence lead at Qlik, in his take on the top 10 business intelligence and analytics trends at QlikWorld 2021, the vendor's virtual user conference.
COVID-19 was the catalyst for what Sommer called the great digital switch . Digital transformation was already underway, but the pandemic accelerated the need for digital technologies -- including analytics -- and what was expected to evolve over perhaps five years instead changed in just one.
YouTube Community Posts Updated With Analytics + More Images
YouTube is rolling out three updates to community posts, including a first-ever look at analytics data and the ability to add more images.
Ever since YouTube launched community posts, creators have not been given data on how many views their posts are receiving.
Given the emphasis YouTube puts on view counts, that was a pretty glaring omission in YouTube Analytics (YTA).
In another update that creators arguably should have had access to sooner, more images can be added to YouTube community posts.
AmeriLife Welcomes Bob Yates as Vice President, Distribution, Analytics and Data
In this role, Yates will partner with AmeriLife's data science and data engineering teams to develop, launch and manage new enterprise analytic products to support distribution channels. He will also collaborate with executive leadership across the company to define KPI metrics and definitions, manage key analytic initiatives and instill best practices for testing, validation and agile delivery. Yates began his position with AmeriLife on April 12 .
"As AmeriLife stakes its claim as an industry leader, measuring and evaluating key analytics is a major priority that allows the company to sustain its current exceptional growth rate for the long term," said AmeriLife Chief Distribution Officer Mike Vietri . "Bob has the proven expertise and skills to set the direction for ongoing market and competitive analysis and support the efforts to make strategic business decisions."
The Open Visibility Network welcomes Everstream Analytics - adds risk analytics to the shipping
Demand across multimodal shipping continues to skyrocket and logistics professionals are demanding more actionable insights to actively manage their customer's growing expectations. With Everstream Analytics, the OVN now adds deep and broad data and insights on risks such as weather, sub-tier supplier risks, port strikes, political unrest, the global pandemic and more. Everstream's risk assessment and predictive analytics allow customers to turn risk into a competitive advantage.
Pitfalls to Avoid When Applying Predictive Analytics For CX - Business 2 Community
Predictive analytics can be a powerful tool for your business as it will help you anticipate customer behaviors and align more closely to their expectations. This asset can continually improve your customer experience (CX) in real-time. You will also be able to preempt any problems in a customer journey , meaning reducing customer issues and the growth of their loyalty.
However, an effective predictive analytics system can be prone to pitfalls that prevent your business from getting valuable CX insights. Here are six pitfalls to avoid when applying predictive analytics for CX.
UM teams taking smarter approach through the study of analytics
A few years ago, Thomas Finholt, a professor and Dean of Michigan's School of Information, had what he termed an "accidental conversation" with someone in the athletic department about a new device called Catapult.
Catapult is an Australian-based company that produces small wearable devices that track data metrics during athletic practices and competitions. The athletes generally wear the Catapult in their jerseys between the shoulder blades, while football players wear them in their shoulder pads. It can tell, for instance, how fast or how high an athlete is jumping, and how quickly the athlete is changing direction.
Happening on Twitter
Finally. This @arstechnica report covers most of what Facebook press is missing and I still believe is one too many… https://t.co/vPQ0EUs1dB jason_kint (from Washington, DC) Sat May 08 02:56:03 +0000 2021
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