The Hong Kong Ballet likes to mess with tradition , pulling its classically trained dancers out of their staid performance halls and tossing them onto bustling city streets to star in eye-catching ad campaigns.
Ad campaign critical of Japan's coronavirus response makes waves | Reuters
A newspaper ad criticising the Japanese government's response to the nation's fourth pandemic wave was widely shared on social media on Tuesday as public concerns mount over COVID-19 and official plans to host the Olympics, now just two months away.
The ad, appearing in three national newspapers on Tuesday morning and paid for by a publisher known for taking stances on social and political issues, shows an illustration of the coronavirus overlaid on a black and white World War Two era photo of Japanese children training to fight with sticks.
Switzerland's Brilliant "No Drama" Ad Campaign | One Mile at a Time
While lots of tourism boards spend money on advertising, it’s rare that these campaigns get widespread attention and are objectively well produced. Well, Switzerland’s new “No Drama” ad is an exception. Swiss tennis champion Roger Federer has become an unpaid tourism ambassador for his home country, and he stars in a new 90 second ad alongside legendary actor Robert De Niro.
In the ad, Federer tries to convince De Niro to film a movie in Switzerland, pointing out how pure, impressive, and beautiful it is. But De Niro doesn’t like it, pointing out that there’s “no drama” there, as it’s just too perfect. It’s a funny angle, and an unconventional approach to promoting a destination.
St. Pete model with cerebral palsy is new face of Surf Style beach shops ad campaign
The 25-year-old St. Petersburg man also has cerebral palsy, a disability not normally seen in major ad campaigns.
"Everybody who works hard enough should have an opportunity to achieve their dreams," says HUG's Ashley Richmond.
"Anybody can do what they want to do, but you have to give them the chance," adds Surf Style's Joseph Chaney.
'Back in the NY Groove': New ad campaign launched to support state's economic recovery
ALBANY, N.Y. ( NEWS10 ) – Governor Andrew Cuomo announced on Tuesday the launch of the new “Reimagine, Rebuild, Renew” multimedia campaign. The campaign is designed to support the state’s reopening and economic recovery by showing that New York is “back better than before.”
As part of the plan, television ads and billboards will coincide with the reopening of industries across the state. The goal of this collaborative effort is to spur new investments while re-energizing residents, businesses and communities in the wake of COVID-19.
BlueTriton Brands' First Ad Campaign Addresses the Problem of Bottled Water
Yumi Clevenger-Lee, evp and CMO of BlueTriton Brands, knows what shoppers are thinking: Bottled water contributes to plastic waste, which harms the planet.
Ocean City launches new ad campaign to welcome Americans back to beach
Seeking a big comeback after a COVID-decimated 2020, Ocean City officials are hoping a new ad campaign will remind Americans of just why they love visiting the resort for summer vacation.
This May, hotels, as well as the beach and Boardwalk, are all open, and "the pathway to the summer much brighter than it was last year," said Ocean City Mayor Rick Meehan.
Ocean City has used advertising for years to aid its growth with great success, and officials say, this year, its marketing will be more important than ever. As Ocean City looks to bounce back in 2021, the town plans to expand its marketing machine to reach more Americans as well as release new ads inviting people back to the beach.
GOP-aligned group launches ad blitz against Democratic election legislation - POLITICO
One Nation, a nonprofit with ties to Senate GOP leadership, is attacking three of the most vulnerable Democratic senators up next year.
One Nation, a political nonprofit aligned with Senate Minority Leader Mitch McConnell, is spending nearly $1.9 million to build opposition to S. 1 (117). | Alex Wong/Getty Images
An outside group aligned with Senate Minority Leader Mitch McConnell is launching a seven-figure wave of TV and radio ads this week aimed to build opposition to S. 1 (117), Democrats' election reform legislation.
Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI | MarketScreener
You should know exactly who you're targeting, why you're targeting them, and what content will resonate. While there's no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program.
'With today's clutter in the digital space, often the relevancy of your offer is the only differentiator you have,' says Mitchell Hanson, director of demand generation at ZoomInfo. 'And to stay relevant, you need to break down your audiences based on as many nuances as you can get your hands on, and then try to prioritize.'
No Democratic opponent, but Murphy launches $5M ad campaign before June 8 primary | State &
Despite having no Democratic opponents on the ballot in the June 8 primary, look for television and digital ads from the Murphy for Governor 2021 campaign starting this week, touting his message of a "stronger and fairer" New Jersey in a post-pandemic world.
The campaign will spend almost $5 million on media ads ahead of the primary, a spokesperson said Tuesday.
"Campaigns just start earlier and earlier," Froonjian said of the general election, in which Murphy will either face GOP frontrunner Jack Ciattarelli, a Somerset County businessman, or Linwood's Hirsh Singh, who are battling it out in a Republican primary.
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