Marketing was always grounded in data, but often led by gut instinct, which made it difficult to get granular details on the performance of a campaign. The pandemic disrupted businesses as customers changed their buying habits overnight. The journey from prospect to purchase became overwhelmingly digital and self-directed, and customer expectations increased. Consequently, CMOs have had to allocate more resources to digital campaigns and touchpoints.
Great Eastern doubles down on data analytics
Singapore insurer Great Eastern is doubling down on data analytics in a bid to boost its use of data in corporate decision making.
In 2020, the general insurance company started a centre of excellence to address not only the use cases of data analytics, but also data governance and data quality, according to Ryan Cheong, managing director of digital for business at Great Eastern.
Cheong said the work of the centre, whose head reports directly to the CEO, used to be under his remit, but a stronger focus was needed to grow the company's data analytics capabilities, which is a key part of its digital transformation strategy .
Trust and Data Analytics: Protecting Privacy in Analysis
Data Analytics is progressively changing the world. Businesses, governments, and different organizations are unlocking their true potential with the help of Data Analytics. Real-time analytics provides swift solutions to complex problems, enabling faster decision-making, and accelerating investments across all industrial sectors.
In this age of cloud computing, data owners have to keep up with the recent technological advancements and the privacy threats to this information, and the regulations concerning the privacy of sensitive data and personally identifiable information (PII). With more data comes the risks of privacy breaches that can lead to financial losses for the company and loss of its clients' trust.
Data Analytics Analyst-Risk at Willis Towers Watson / Insurance Journal Jobs
4 emerging technologies to drive adoption of Location Analytics in industries –
With technologies advancing every day, the Location Intelligence market is set to reap the benefits.
The Location Intelligence market is being driven not just by the growing demand from its users, but also by new advancements in digital technologies that ultimately enable it to offer better propositions to its current and potential customers.
Frontier technologies in the likes of AI, IoT and autonomous systems are already transforming Location Intelligence market with unparalleled data analytics capability and real-time insights. Further advancements to these technologies are expected to take Location market to greater heights.
Kitchell Joins Firms Reporting Benefits From Predictive Safety Analytics | 2021-05-27 |
Predictive analytics promises to help contractors understand where risk to workers, like this one at an apartment project in Union, N.J., may be concentrated. Photo: Richard Korman for ENR
I n less than a year of use, a new predictive safety method employed by Kitchell Corp. has helped the major Phoenix-based contractor reduce injuries 25%, the company reports. Of special value is how the system allowed Kitchell to focus on the small number of its projects where the risk of accidents was concentrated. But that only happened after many adjustments in collecting the data.
Predictive Analytics Market 2021 Rapidly Growing Worldwide in Next 5 Year – Out Front
The latest study titled “Global Predictive Analytics Market 2021 by Key Players, Regions, Type, and Application, Forecast to 2026” published by AllTheResearch, features an analysis of the current and future scenario of the global Predictive Analytics market.
The Predictive Analytics Market size was valued at US$ 5.7 Bn in 2018 and is expected to grow at a compound annual growth rate (CAGR) of 21.5% for the forecast period ending 2026 reaching a Market value of US$ 14 Bn .
Global Analytics of Things Market 2021 Trending Research Report including Top Players Cisco
Then the report focuses on the size and framework of global Analytics of Things market areas to understand the existing structure of several industries. Challenges faced by the industries and approaches adopted by them to overcome those threats have been included. Researchers of this report provide a detailed investigation of the historical records, current statistics, and future predictions.
NOTE: Consumer behaviour has changed within all sectors of the society amid the COVID-19 pandemic. Industries on the other hand will have to restructure their strategies in order to adjust with the changing market requirements. This report offers you an analysis of the COVID-19 impact on the Analytics of Things market and will help you in strategising your business as per the new industry norms.
Global Glaucoma Surgery Devices Industry (2020 to 2027) - Market Trajectory & Analytics -
Amid the COVID-19 crisis, the global market for Glaucoma Surgery Devices estimated at US$1.6 Billion in the year 2020, is projected to reach a revised size of US$2.3 Billion by 2027, growing at a CAGR of 5.7% over the analysis period 2020-2027.
Traditional, one of the segments analyzed in the report, is projected to record a 5.3% CAGR and reach US$850 Million by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Minimal Invasive segment is readjusted to a revised 5.5% CAGR for the next 7-year period.
TopDevelopers.co published the list of leading Big Data Analytics Companies of May 2021 – An
TopDevelopers.co has recently announced the best Big Data Companies that are making difference in offering reliable big data analytics solutions to businesses.
SAN FRANCISCO, CALIFORNIA, UNITED STATES, May 31, 2021 / EINPresswire.com / -- Data analytics in one of the most important business activities that is helping businesses grow for a better opportunity in the upcoming years, noticing the need, TopDevelopers.co has recently published a list of top Big Data Analytics Companies .
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