A major advertising campaign by ad agency BMF will be launched in July to encourage under 40s to get vaccinated against COVID-19.
The campaign, which is yet to be finalised, will run across social media as well as traditional media and shopping malls, and include celebrities, jokes and songs to emotionally entice younger Australians to get a jab.
"There is a danger in an advertising campaign being run too slowly or piecemeal," says research fellow Jessica Kaufman of the Vaccine Uptake Group at the Murdoch Children's Research Institute. "We need to get everyone on board now. Younger groups have an enormous influence on their friends and family."
Scoop: Civil rights advocate wants worker voice on Walmart board - Axios
Details: Barber is set on Wednesday to address Walmart shareholders virtually during an annual meeting, and he'll ask them to create a "Pandemic Workforce Advisory Council" made up of hourly workers to advise the board. A newspaper and digital ad campaign is running between now and the meeting.
The other side: Walmart, through a spokesperson, tells Axios that associates unable to work or uncomfortable working due to COVID-19 have been encouraged to stay home.
New Campaign Promotes Chicago As Burgeoning Tech And Innovation Mecca 06/01/2021
P33 a nonprofit focused on promoting the Chicago area as a major tech and innovation hub is launching its new ‘Come Back To Move Forward’ campaign . In partnership with World Business Chicago and local tech employers, the aim is to recruit 10,000 tech professionals to the region over the next two years.
The broader recruitment initiative aims to connect mid-career, “cream of the crop” tech talent by providing visibility and access to networking and lucrative job opportunities at Chicago’s most innovative startups and corporations. Participants include tech giants like Google and Microsoft, Chicago Fortune 500 companies such as Allstate and Motorola, as well as the emerging tech companies including Amount, M1 Finance and Oak Street Health.
Citrus hopes to break bonds of generational poverty | Local News | chronicleonline.com
NLMA Launches Campaign Encouraging NLers to Get Their Vaccines | VOCM
The outgoing President of the Newfoundland and Labrador Medical Association says she still encounters vaccine hesitancy among some of her patients.
Dr. Lynette Powell says some people still have a lot of questions, which she is more than happy to answer to the best of her ability.
Unfortunately, she says, some people are getting their information from sources that aren’t accurate. That’s why the NLMA wanted to send the message to those eligible to book their vaccine appointment so people can return to some of those “normal activities.”
John Morgan's marketing department argued over a nationwide dick joke.
Last month, Orlando attorney John Morgan axed roughly half of the marketing department at his massive personal injury law firm Morgan & Morgan.
While many employees were told it was due to "restructuring," the staffing purge followed months of external and internal grumbling over "Size Matters," a national ad campaign that was intended to emphasize the enormous scale of the firm, but was also criticized as an inappropriate dick joke.
The company acknowledged the layoffs, but wouldn't say exactly how many were fired. However, according to employees, at least 18 of the roughly 30-person staff at the company's Brooklyn office were let go that day, including every employee who complained about "Size Matters."
'It's Going to Be a Big Summer for Hard Seltzer' - The New York Times
Sales exploded to $4 billion last year, from about $500 million in 2018. Dozens of brands will compete to be the boozy, bubbly drink of the season.
Seltzer at the Rambler Kitchen and Tap, a Chicago establishment that expects to sell close to 500 cans this holiday weekend. Credit... Lyndon French for The New York Times
The music should be pumping and the burgers and jerk chicken wings flying out of the kitchen this holiday weekend at the Rambler Kitchen and Tap in the North Center neighborhood of Chicago.
How Gamification Is Changing Advertising
Gamification is more than just a passing buzzword – it's the future of many things, including advertising.
As ads become more interactive and more personal, they become more engaging. Rather than simply being shown an ad, consumers are interacting with it. They're given an opportunity to win a prize, sweepstakes entry, or points, just by playing a game. Consumers spend more time seeing the brand and product being advertised this way without even realizing it, and the payoff dividends can be huge.
Happening on Twitter
At a time when everybody wants to run away from Coronavirus, our lab technicians do not have that luxury. In the la… https://t.co/VyfH9J0OQ2 narendramodi (from India) Sun May 30 08:58:14 +0000 2021
🔴 China, contra las cuerdas: el espionaje británico ve «factible» que el coronavirus haya salido de un laboratorio https://t.co/rxTTRCDUSM abc_es (from España) Sun May 30 11:59:58 +0000 2021
The plot thickens....'Wuhan Lab Deleted Files Showing Fauci Authorized Funding for Risky Coronavirus Experiments' … https://t.co/B5HIiBfxX1 naomirwolf (from New York) Sun May 30 00:16:41 +0000 2021
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