Wednesday, June 2, 2021

Clean Virginia plans digital ad campaign against Del.

RICHMOND, Va. (WRIC) — The advocacy group Clean Virginia plans to launch a $125,000 statewide digital advertising campaign against Del. Hala Ayala ahead of the June 8 primary, citing a “broken promise” to not take money from utility monopolies during her campaign for lieutenant governor.

Del. Ayala (D-Prince William), one of six Democrats running for lieutenant governor in the primary, disclosed in a campaign finance report filed June 1 that she received $100,000 from Dominion Energy in May.

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Publisher: 8News
Date: 2021-06-02T23:22:39 00:00
Author: Dean Mirshahi
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New York State encourages tourism comeback with new ad campaign | amNewYork

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With New York State's infection rate currently the lowest in the nation, state officials are encouraging locals and tourists alike to plan their summer vacation in the Empire State.

The state is launching a series of new advertising campaigns selling both downstate and upstate New York as hot tourist destinations as the 'vaccine summer' gets underway.

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Publisher: amNewYork
Date: 2021-06-02T17:11:35-04:00
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SUNY launches community college ad campaign – Campus News

SUNY Board Trustee and Chair of the Community Colleges Committee Robert J. Duffy said, "The past 15 months have shown us that our community colleges matter now more than ever—they are a gateway to providing New Yorkers with access to a high-quality, accessible education, and in turn more educational and job opportunities.

Mohawk Valley Community College alumnus Jolene DiBrango said, "I was the first in my family to graduate from college, and I chose Mohawk Valley Community College because of the incredible education that it provided at a really affordable price, allowing me to work at home, work part-time, and achieve my goals.

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Publisher: Campus News
Date: 2021-06-02T16:09:05 00:00
Twitter: @campus_news
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Maaco Launches New National Ad Campaign - CollisionWeek

Maaco announced the launch of its national integrated advertising campaign, 'The Upside of Uh-Ohs.' The campaign kicks off with a musically driven TV spot, directed by Grammy award-winner Joseph Kahn, that refreshes the iconic brand tagline, 'Uh-Oh, Better Get Maaco'.

"Maaco owners across North America have driven the brand's reliable reputation because of their ability to relieve the inevitable stress that comes from automotive damage,”

Publisher: CollisionWeek
Date: 2021-06-02T10:53:48-04:00
Twitter: @collisionweek
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Motel 6 launches first ad campaign since parting ways with The Richards Group | Campaign US

The campaign, by Barkley, aims to speak to a broader audience and connect emotionally with guests.

The campaign maintains the brand’s iconic tagline, “We’ll leave the light on for you,” which it has used since 1986, while adding a more emotional, consumer-centric spin to showcase who the motel chain leaves the light on for. 

Twitter: @Campaignliveus
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4 Ad Customizers to Improve Google Ads Campaign Performance

It’s a hotly contested space where marketers need to do everything they can to inspire customers to choose their ad.

Consumers value their privacy more than ever before, but they have also grown accustomed to ads that are hyper-relevant to them.

The more personalized and relevant an ad, the more customers are likely to come your way. Then, you can convert and retain them and their highly valuable data.

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Publisher: Search Engine Journal
Date: 2021-06-02T11:45:04 00:00
Twitter: @sejournal
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Ad campaign to open Canadian border goes bicoastal – and binational | Local News | buffalonews.com

An image from a new ad from John Adams, which ran in Detroit, advocating the reopening of the Canadian border – and highlighting the plight of families separated by the border shutdown.

WASHINGTON – The message came to Buffalo first, but now TV viewers in Detroit and northern Washington State have heard it, too – and Canadians will start hearing it within the next week:

What started as a modest ad campaign in Buffalo in mid-May is growing into a binational, big-money effort to reopen the long-shut U.S.-Canadian border. John Adams, a retired magazine publisher from Florida who is upset that the closing has separated his family from its summer home on Vancouver Island for more than a year, started the effort with his own money – but now he has raised more than $24,000 through a GoFundMe page to expand his ad campaign.

Publisher: The Buffalo News
Date: 25063C801BA87541CA0C82DC581DD485
Author: Jerry Zremski News Washington Bureau Chief
Twitter: @TheBuffaloNews
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Surly London Soccer Ball Talks Trash in New Nike Ad Campaign

Global sports apparel brand Nike released a new installment of its global "Play New" campaign featuring an old, battered tough-talking soccer ball giving out-of-date advice on how to be a winner in sports by playing dirty.

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Date: 2021-06-02T07:24:49-04:00
Twitter: @adweek
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Big Pharma launches campaign against Biden over Covid vaccine patent waiver

The lobbying group that represents several top pharmaceutical companies last month quietly launched a campaign against President Joe Biden and his decision to back waiving intellectual property protections for Covid-19 vaccines.

The Pharmaceutical Research and Manufacturers of America, known as PhRMA, is a political advocacy group that represents more than 30 pharmaceutical firms, including Covid vaccine makers Pfizer and Johnson & Johnson . Late last month it started running a digital ad campaign on Facebook and Google targeting Biden's decision, a CNBC search of the companies' ad archives revealed.

Publisher: CNBC
Date: 2021-06-01T19:38:34 0000
Author: https www facebook com CNBC
Twitter: @CNBC
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Everytown features gun owners, law enforcement in ad blitz pushing background checks | TheHill

A leading gun control advocacy group is launching a $500,000 ad campaign urging Congress to pass legislation to expand background checks on gun sales.

Everytown for Gun Safety Action Fund will air a series of new TV and digital ads in Alaska, North Carolina, Ohio and Texas over the next two weeks. The ads feature gun owners and members of law enforcement in an effort to get Republicans on board with bills to strengthen background checks.

"The frequency of gun crime and mass shootings is deeply troubling," Columbia, S.C., Police Chief Skip Holbrook says in an ad from Everytown. "It makes our communities less safe and our jobs harder. Supporting background checks is supporting law enforcement."

Publisher: TheHill
Date: 2021-06-02T10:44:24-04:00
Author: Karl Evers Hillstrom
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