In this exclusive article, Aarti Bharadwaj, vice president, analytics, APAC at Essence , and judge of The Wires Global 2021 , explains the value of brand analysts, and sets out what brands can do to optimise their data and analytics.
Data and analytics have, in recent years, become synonymous with terms like algorithmic optimisation and unsupervised machine learning on big datasets. More often than not, analytics offerings are spoken of as self-serve platforms where marketers are able to generate actionable insights from their data.
Go Deep With Analytics Using The 'EDSEL' Framework
The Edsel was produced by the Ford Motor Company between 1957 and 1959 (Photo by SSPL/Getty Images)
This is the make-or-break criterion. If there is no clear economic benefit for a company to go deep into analytics, then it makes no sense whatsoever to invest in analytics technology, expertise, and training. Importantly, this cannot be figured out after the fact because the nature of the opportunity will determine the analytics strategy.
Mindtree has Earned the Analytics on Microsoft Azure Advanced Specialization
WARREN, N.J. and BANGALORE, India , June 2, 2021 /PRNewswire/ -- Mindtree , a global technology services and digital transformation company, today announced it has earned the Analytics on Microsoft Azure advanced specialization, a validation of a partner's capability in planning and delivering tailored analytics solutions, following Microsoft and industry best practices.
Only partners that meet stringent criteria around customer success and staff skilling, as well as pass a third-party audit of their analytics planning and deployment practices, are able to earn the Analytics on Microsoft Azure advanced specialization.
Pressured to “Do More with Less?" Add Prescriptive Analytics | Ep. 53
Countless loss prevention teams are feeling the pinch of “do more with less” initiatives from corporate. The one-two punch of increasing expectations despite budget cuts presents a monumental challenge. Worse, report-based analytics solutions, while billed as improving productivity, only tie up precious resources as investigators sift through page after page of raw data, trying to find new cases.
In this podcast, Scott Pethuyne and Molly Pollard discuss how this new, streamlined workflow can help LP teams prioritize their work, ramp up their case-resolution rate, return more money to retailers’ bottom line, and ultimately exceed corporate’s expectations – without increasing headcount.
SMI Secures A New Head of Insights & Analytics | Radio & Television Business Report
Global media advertising research firm Standard Media Index (SMI) is welcoming a new Head of Insights & Analytics.
It’s an individual with more than 20 years of experience leading top research and product teams, and he will oversee SMI's Insights & Analytics division.
SMI President Ben Tatta calls Bruner "a leader in his field,” who brings “a wealth of knowledge, his impressive network, and extensive leadership experience running advanced research and analytics teams to the SMI family.”
Google Analytics 4: The Next Generation of Google Analytics is Here
Google recently announced a new version of Analytics , expressing it as the new default version of the company’s well-known data collection and online traffic analysis software.
Google Analytics 4 (GA4) is the company’s most recent web and app tracking experience. GA4 is Google Analytics ‘ newest default tracking setup, previously known as “Web + App Properties.” Although businesses and websites with current web properties can keep monitoring in place, for the time being, GA4 is expected to become the standard by 2022.
Invoke Learning Partners with Google Cloud to Explore Augmented Analytics Solutions for Education
INDIANAPOLIS, June 2, 2021 /PRNewswire/ -- Invoke Learning announces a partnership with Google Cloud to build next-generation augmented analytic solutions for higher education. The collaboration includes go-to-market planning, execution, and expanding the usage of Invoke Learning solutions for higher education. Invoke Learning has selected Google Cloud as its preferred cloud partner for its world-class AI and Analytic solutions.
By 2022, it is reported by Gartner, Inc., that 75% of all databases will be deployed or migrated to a cloud platform, with only 5% ever considered for repatriation to on-premises. "The challenge is finding the right cloud solution, and for us, it is Google Cloud," says Lige Hensley, co-founder of Invoke Learning.
GoodData Brings Enterprise-Grade Analytics to the 21st
SAN FRANCISCO, June 02, 2021 (GLOBE NEWSWIRE) -- GoodData , the leader in Data as a Service analytics infrastructure, today launched the Production Editions of its new platform, GoodData Cloud Native (GoodData.CN). Building on the release of its Community Edition for developers, GoodData.CN Production is the first solution that gives customers robust enterprise-grade analytics delivered as a microservices-based analytics stack.
Unlike other core business applications, business analytics has remained siloed as a personal productivity tool incompatible with the rest of the organization. Until now, there's been little market pressure for BI to adapt to modern devops tooling and best practices like CI/CD, DataOps, GitOps and others. With GoodData.CN Production, GoodData has built a scalable, cloud-based platform that brings analytics into the modern era.
The Ethics of Analytics: Answering the 'Should We' Question - RTInsights
Perhaps the time has come to define a set of ethics associated not with how the data is accessed or manipulated but with the purpose for which it is analyzed.
A great deal has been written on the topic of data and its associated issues related to storage, security, its meaning, governance, and usage. Regulations have been defined to protect the right of the individual and how their data is used from a privacy perspective. While these topics are of concern to organizations and individuals, there is another topic of great importance, but of which very little has been written – ethics.
Turning analytics into action: Making sense of the social and media metrics that matter | The Drum
For a long time, marketers have been dazzled by the allure of analytics – but that shine can quickly wear off if you aren't utilizing them to their full advantage. Social and media analytics alone don't hold much value, but when you know what to look for, there's a massive opportunity to gain a competitive advantage.
To get more from your analytics, businesses need to be able to harness these insights to clearly understand their consumers, be able to measure performance and track ROI. But how do you know which metrics actually matter and how can they help you turn analytics into action?
Happening on Twitter
Myth: You need a degree to work in data analytics Fact: The Google Data Analytics Certificate can prepare you for a… https://t.co/oU8cCBzDsk Google (from Mountain View, CA) Wed Jun 02 20:50:05 +0000 2021
I honestly believe we have reached a point where the importance of analytics and data analysis in general in hockey… https://t.co/xGT6cCCBdW ArponBasu (from Montreal, Quebec) Wed Jun 02 13:57:59 +0000 2021
Following @_mkazi_ and @philwalton's Google I/O presentation, @TonyMcCreath has delivered a detailed solutions guid… https://t.co/eoABkRSmxG googleanalytics (from Most places) Tue Jun 01 17:46:38 +0000 2021
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