Saturday, June 5, 2021

Duke Energy-backed group deploys attack ad campaign against electricity competition proposal in

WASHINGTON – A shadowy political committee funded entirely by Duke Energy has launched a deceptive campaign to pressure North Carolina lawmakers to oppose legislation that could pave the way for lower monthly utility bills for most ratepayers.

Since late March, CREF has run Facebook ads targeting state legislators who have led efforts to block Duke's push for a plan that would limit customers' ability to oppose rate hikes. Those same lawmakers have introduced legislation to study a proposal to increase electricity competition in the state, which Duke has lobbied against.

Publisher: Environmental Working Group
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Oil and gas industry trolls North Face with new billboard campaign | Fox Business

Former Deputy Secretary of Energy Mark Menezes reacts to Biden suspending drilling leases in Alaska pending environmental review

EXCLUSIVE: The oil and gas industry launched a new ad campaign Thursday against North Face to shine a light on the outdoor apparel company 's " crazy hypocrisy."

Chris Wright, the CEO of Denver-based Liberty Oilfield Services, is spearheading the campaign by putting up billboards around North Face's Denver offices and launching a website and social media campaign, dubbed "Thank you, North Face."

Publisher: Fox Business
Date: 2021-06-03
Twitter: @FoxBusiness
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Pharma delivers: New campaign celebrates pharma distribution companies' role during pandemic

Most people don't normally think about the intricacies of the pharma supply chain, but the COVID-19 pandemic suddenly pushed the topic front and center.

"We help medicines get to patients, PPE get to providers and vaccines get into arms. From the beginning of the COVID pandemic, healthcare distributors have been on point. Ensuring a resilient supply chain is nothing new," the TV ad says.

Working behind the scenes means pharmaceutical distribution companies' contributions often go unacknowledged. The HDA decided to turn the spotlight on the work that its members did before and during the pandemic—and will continue to do after.

Publisher: FiercePharma
Date: 2021-06-04T08:34:04-0400
Author: Sharon Klahr Coey
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Oil and gas industry trolls North Face with ad accusing it of hypocrisy after company refuses to

The oil and gas industry is pushing back with an ad campaign against outdoor clothing company North Face and accusing it of hypocrisy after the company refused to fulfill an order for an oil company over ideological disagreements.

WATCH: North Face refused to make jackets for an oil and gas company.

So the fossil fuel industry is fighting back with a new campaign "thanking" North Face for using so much petroleum in their products.

Watch the 1 minute explainer ⬇️ #ThankYouNorthFace pic.twitter.com/cGcz9lUj3q

Publisher: Washington Examiner
Date: 2021-06-04T20:30:07.951
Author: https www washingtonexaminer com author andrew mark miller
Twitter: @DCExaminer
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Relaxo launches new TV ad campaign #MazbootiBemisaal with Salman Khan | PitchOnnet
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Publisher: PitchOnnet
Date: 2021-06-05T11:04:41 00:00
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Top teachers union launches seven-figure ad buy backing school reopening | TheHill

The second-largest teachers union in the U.S. is launching a national ad campaign calling on schools to reopen for in-person classes five days a week this fall.

The American Federation of Teachers (AFT) is spending seven figures on TV and digital ads featuring teachers who support coming back to school. The union's ads will air on CNN and MSNBC nationally and appear on Pandora and YouTube in 12 states over the next three weeks.

"It's all coming together. And teachers and school staff have worked hard to get us here, securing federal funding, vaccines and making sure public schools are welcoming and safe for everyone," the narrator says in AFT's new ad .

Publisher: TheHill
Date: 2021-06-04T11:05:08-04:00
Author: Karl Evers Hillstrom
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M&C Saatchi wins Gold Siren award for radio industry's best ad campaign

M&C Saatchi has taken out the top gong at Commercial Radio Australia's 2021 Siren Awards, with its campaign for Lilydale/Steggles awarded the Gold Siren.

"We congratulate the winners and their client Steggles for an inventive campaign that shows how creativity in audio can capture attention and compel you to keep listening," she said.

The campaign contained aseries of four 60-second workout tracks, using catchy beats and humour to convince listeners turkey is the ultimate lean protein meal.

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Publisher: Mumbrella
Date: 2021-06-03T12:30:26 00:00
Twitter: @Mumbrellanews
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MultiBrief: The essential guide to effective Facebook video ad campaigns

You've probably heard a lot lately about advertising tools and opportunities from trending platforms like Google Ads , Instagram Ads, or even TikTok Ads.

It's understandable, given that some of them have been generating a lot of buzz as of late. However, if you're thinking about launching an ad campaign for your business and you are not considering Facebook as the primary outlet, you are making a big mistake.

Facebook remains the most visited social network in the world and, as such, offers many possibilities to promote your company . Moreover, each advertising format you choose within the platform can be adapted entirely to your needs to achieve the best results.

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Facebook doesn't need to 'listen' to you to target ads - KTAR.com

Q: How can ads for things that I've only talked to others about magically show up on Facebook if they aren't listening to my conversations?

A: Taken at face value with little understanding about how targeted digital advertising has evolved, it would be easy to draw the conclusion that the big tech companies are spying on us by listening to our conversations.

Advertising technology has gone from “if you're interested in this item, you're probably also interested in this item” to highly predictive targeting based on the huge amount of data points that they track every single second of the day.

Publisher: KTAR.com
Date: 2021-06-05T12:00:22 00:00
Twitter: @ktar923
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The Edge launches ad campaign and Covid-19 vaccination tracker to get people to join race to

KUALA LUMPUR (June 3): The Edge Media Group has launched an ad campaign — If You Are Not Part of The Solution, You Will Be Part of The Problem —to help ramp up Covid-19 vaccination registrations.

Parallel to the campaign, The Edge will be tracking the number of vaccinations done nationally and state by state in all its digital and print platforms through its Race To Herd Immunity charts .

He added: "The way forward now, as the government and medical experts have said, is to vaccinate as many people as fast as we can. Every Malaysian must help in this effort. This ad campaign in English and Bahasa Malaysia is our contribution."

Publisher: The Edge Markets
Date: 2021-06-03T21:28:17 08:00
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