In the era of digital business, disruption happens quickly, a fact that was never more apparent than during the recent COVID-19 pandemic. Sudden changes in consumer demand very quickly reverberated through global supply chains, proving tried-and-tested strategic assumptions worthless. Businesses in all industries learned how important it is to make major course corrections based on the latest data.
In both pandemic and normal times, the make-or-break decisions on which success depends require timely, actionable information, presented clearly. But too often, there is simply too much information. Business managers face the impossible task of sifting through it in search of nuggets of value. And in a world in which minutes and seconds matter, there is no time to export data into an analysis engine, then wait for answers.
Marketing Analytics Platform Announces Two New C-Level Roles to Accelerate Strategy and
Adverity, the rapidly growing marketing analytics platform, has announced the expansion of its Executive Team to meet increasing demand and rapid growth of the company. The change sees Harriet Durnford-Smith named as chief marketing officer (CMO) alongside Christina Schlesinger as chief customer officer (CCO).
The announcement is seen as a reflection of how quickly the company has grown in recent years with the new roles intended to accelerate business strategy and further increase customer focus.
People analytics startup ChartHop raises $35M | VentureBeat
ChartHop , a self-styled people analytics startup, today announced that it raised $35 million in a series B funding round led by Andreessen Horowitz. The capital brings the company's total raised to over $54 million to date, and CEO Ian White says that it'll be used to fund expansion through product enhancements, investments in service and support, and go-to-market efforts.
People analytics (also known as talent analytics or HR analytics) refers to the method of analytics that can help managers and executives make decisions about their employees or workforce. While people analytics is a new domain for most HR departments, 70% of company executives cite people analytics as a top priority, according to McKinsey.
AWS analytics helps nonprofit fight climate change
Operating commercial, industrial and residential properties in the United States accounts for more carbon emissions than transportation, according to the Environmental Protection Agency. Transportation accounts for only 29% of carbon emissions, while electricity, industry, commercial and residential property, and agriculture combine for 68% of carbon emissions.
Carbon Lighthouse, therefore, made it its mission to reduce carbon emissions produced by commercial and industrial buildings to help thwart climate change .
Alteryx Featured at Snowflake Summit 2021 for Analytics and Data Science Automation
Alan Jacobson , chief data and analytics officer of Alteryx, will speak at the Snowflake Summit this week and will showcase how Alteryx performs automated data science and analytics in the cloud. Alteryx and Snowflake already boast more than 500 joint customers globally. The deeper partnership unveiled this week includes:
"Alteryx already provides an easy way to drive analytic and data science outcomes from data in Snowflake's Data Cloud with drag-and-drop ease across all steps in the analytics process," said Jacobson.
Bloomberg - Are you a robot?
ListenFirst Launches Machine Learning Analytics with Instant Insights
The agile application allows marketers to configure multiple brands and content filters on the fly to analyze social content from any cohort on demand. Instant Insights provides key analysis of top content, earned sentiment, industry benchmarks and more, in one convenient view.
"While the ListenFirst platform already provides world class analytics & reporting to the largest brands in the world, the addition of Instant Insights enables users to really take advantage of our depth of data" explained Jason Klein Co-CEO & Co-Founder of ListenFirst. "It's a universal intelligence tool configurable for any content analysis use case.
Purdue researchers receive Amazon Research Award for streaming video analytics method on IoT
Saurabh Bagchi and his team have developed a method that allows small devices in the Internet of Things to perform analytics on streaming video. (Purdue University photo/Vince Walter)
Saurabh Bagchi , professor of electrical and computer engineering and computer science (by courtesy) at Purdue University, and his team developed the method in collaboration with researchers from the University of Wisconsin-Madison. The work was recently recognized by Amazon Web Services (AWS) through the Amazon Research Awards (ARA) program , one of 18 awardees in the Applied Machine Learning worldwide competition.
Starburst Announces Stargate, A Gateway For Global Cross-Cloud Analytics | State |
New Technology Is Purpose-Built To Enable Analytics Across Borders While Ensuring Data Sovereignty & Privacy Regulations Are Met
Due to increasingly stringent data transfer and sovereignty regulations, primarily across the European Union, multinational companies have struggled to find a solution to analyze data that resides across borders. This challenge has often forced strategic decisions to be made on partial analysis or incomplete data. In an environment of shifting privacy laws, it's increasingly difficult for businesses to analyze critical data quickly, and at scale, while ensuring compliance.
For the Third Consecutive Year, Verint AI and Analytics Solutions Receive Perfect Customer
DMG's report focuses on contact center and service-related uses of interaction analytics. The report highlights the increasing value of operationalizing the findings from interaction analytics for voice of the customer (VoC), quality management (QM), customer journey analytics and the customer experience. It also explores how the value and benefits of IA increase substantially when this technology is embedded in third-party applications to enrich their outputs and findings.
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