The Iowa Department of Public Health this week launched a new ad in its $1.39 million campaign to encourage Iowans to get vaccinated.
"As eligibility further expands to the pediatric population, it's also important that we reach an even more diverse groups of Iowans, including teens and their parents or guardians, with information about the vaccine," Iowa Department of Public Health Director Kelly Garcia said in a news release.
The campaign will include videos on television and digital platforms, like YouTube, Hulu and TikTok. Advertisements for the vaccine will also appear on social media, radio channels and billboards.
Wisconsin relaunches ad campaign to urge COVID-19 vaccination | Local News | madison.com
Kevin Sanchez, 14, receives a COVID-19 vaccine from Fitchburg firefighter/EMT Katie Schildgen last month at Lake Farm County Park.
With COVID-19 vaccinations slowing and Wisconsin unlikely to meet President Joe Biden's goal of having 70% of adults get at least one dose by the Fourth of July, state officials on Tuesday said they're relaunching a multimedia campaign to encourage people to roll up their sleeves.
The "You Stop the Spread" campaign, which urged mask-wearing and social distancing in the early months of the COVID-19 pandemic, has more recently focused on immunization. More ads will now appear on television, radio, billboards, transit, newspapers and social media platforms.
Broadcasters unite behind CFlight, a TV ad campaign measurement tool | The Drum
Britain's broadcasters have set aside their differences to launch a new ABC-audited measurement tool for TV ad campaigns that will accurately gauge reach and frequency across linear TV and broadcaster video on demand (BVOD).
The post-campaign online evaluation tool was originally conceived by Comcast -owned NBCUniversal back in 2018 before being adapted for the UK by sister company Sky. The subsequent embrace of Channel 4 and ITV means CFlight will provide advertisers with a clear understanding of the full reach and frequency of their campaigns.
Save Nashville Now launches TV ad campaign against property tax referendum
NASHVILLE, Tenn. (WTVF) — A pair of television ads that launched Monday urge people to vote down changes to Nashville's charter.
The pair of 30-second ads suggest reversing 2020's 34% property tax increase, and requiring a vote for any future increase over 3% is too consequential.
"People want to see our students making progress, but it's going to be very difficult to do that if every single time we need an increase in funding it has to go to a vote," said Amanda Kail, president of the Metro Nashville Education Association.
Ad campaign calls on Evers to end pandemic unemployment benefits
WAUSAU, Wis. (WAOW) -- A thirty-second digital ad from Wisconsin Manufacturers and Commerce (WMC) calls on Governor Tony Evers to end federal pandemic-related unemployment benefits.
The WMC says that businesses are being forced to compete with each other for talent, as well as compete with the government.
With the current benefits, people who qualify can receive $300 a week on top of regular unemployment benefits.
"These enhanced unemployment benefits really are causing people to stay on the sidelines, and that's having a really negative impact on our economy and lots of employers," said Scott Manley, Executive Vice President of Government Relations at WMC.
Ouachita Citizen takes four first place awards for editorial, investigative reporting, ad
The Ouachita Citizen won four first place awards last week including top honors for best single editorial, best investigative reporting, best ad campaign and best overall website in the Louisiana Press Association's annual Better Newspaper Contest.
Sam Hanna Jr., publisher of The Ouachita Citizen , won first place for best single editorial. Hanna's editorial about former Monroe Mayor Jamie Mayo accusing The Citizen of racism when it dared to question his appointment of his former driver to police chief took the top honor.
E10 ad campaign kicks off ahead of nationwide roll out of greener fuel
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Fuel pumps across the country are to be emblazoned with labels promoting the benefits of E10 petrol over the coming months, as part of a government-backed advertising campaign designed to boost driver...
Feeling stressed? How the Bank of England climate stress-test could help accelerate decarbonisation efforts
Nicole Kidman and Sera Labs Inc.
Nicole Kidman and Sera Labs Inc., a CURE Pharmaceutical Company, launch Seratopical Revolution. (Photo: Business Wire)
"I really wanted to create something that was meaningful to me and that I knew people would genuinely enjoy," said Kidman, Seratopical strategic business partner and global brand ambassador. "These products are personal to me from the scent to the texture. I am so excited to share them with the world and hope everyone loves them as much as we do."
USA Today's 'Sweet Tooth' Ad to Scare Nation's Grandparents | The Mary Sue
A new ad campaign from Netflix is poised to scare and confuse readers of USA Today. The ubiquitous hotel lobby newspaper published a full page ad in its June 4 weekend edition to promote the new Netflix series Sweet Tooth . Ads in newspapers are nothing new of course, but this particular ad is actually an advertorial, i.e. an advertisement written in the style of an editorial news item.
Is anyone talking about USA Today selling its front page to Netflix for Sweet Tooth? pic.twitter.com/1DGgdO13HT
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