Monday, June 14, 2021

WhatsApp launches ad campaign to promote benefits of end-to-end encryption | Central Fife Times

WhatsApp said it is committed to user privacy, and believes encryption will play a key role in ongoing global security, as it launched its first global marketing campaign.

The messaging platform has launched a new ad campaign in the UK and Germany which it says has been designed to reiterate its “commitment to privacy”.

WhatsApp boss Will Cathcart admitted that the incident had in part led to the creation of a marketing campaign around the platform, but it was also a chance for the company to make its case for using encryption.

Publisher: Central Fife Times
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Biodiesel Magazine - The Latest News and Data About Biodiesel Production
Twitter: @BiodieselMag
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Brockmans Gin debuts global ad campaign

English gin Brockmans has launched a new global advertising campaign as part of its refreshed brand strategy.

The new ad targets ‘non-conformists' who 'defy convention', encompassing the campaign's title ‘The Properly Improper Gin'.

Rob McArdle, marketing controller of Brockmans Gin, said: "Our new communications strategy will inject the brand with energy, inspiring all that we do, driving awareness and growth over the coming years.




In Arizona: People For the American Way Launches Radio Ad Campaign Focused on Passing S.1, the

The ads encourage Arizonans to reach out to Senators Kyrsten Sinema and Mark Kelly to eliminate the filibuster and pass S. 1

"The For the People Act is the product of the hopes and dreams of more than 80 percent of the American people, and Senators need to do everything in their power to ensure this bill passes," said People For President Ben Jealous. "Arizonans' voting rights are under attack just like they are in 47 states across the country, so inaction is not an option. The Senate must pass the For the People Act so every American can have their voice heard in our democracy."

Publisher: People For the American Way
Date: 2021-06-14T17:38:07 00:00
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Ad campaign breaks new ground for bed retailer | Furniture News Magazine

Dreams, the official sleep partner of the British Olympic Association (BOA) and British Paralympic Association (BPA), is today launching its latest campaign with TeamGB and ParalympicsGB athletes.

With less than six weeks to go until the opening ceremony of the Olympic Games in Tokyo, the advert intersperses scenes from the city with short clips of TeamGB and ParlympicGB athletes in training.

Featuring Max Whitlock, Jade Jones, Ali Jawad, Jason and Laura Kenny, Maddie Hinch, Shauna Coxsey and Jordanne Whiley, it focuses on what is behind each athlete's training plan – focus, belief and, ultimately, sleep.

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Mount Sinai launches ad campaign to solidify brand identity

New York CIty-based Mount Sinai Health System on June 14 launched its largest ever awareness campaign to revamp its brand identity.

The health system said the "We Find a Way" campaign seeks to show people in the New York City area and beyond that it "is setting a different healthcare standard and a Mount Sinai way." 

The campaign's images and videos feature Mount Sinai clinicians interacting with real patients. Regionally and nationally, the campaign is running in print, television, radio and online media outlets.

Author: Katie Adams
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Wim Wenders Filmed Salvatore Ferragamo’s Fall 2021 Ad Campaign – WWD
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Publisher: WWD
Date: 2021-06-14 11:34:03
Author: Alessandra Turra
Twitter: @wwd
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Saratoga Race Course featured in new tourism ad for Upstate New York

SARATOGA SPRINGS, N.Y. ( WETM ) — Saratoga Race Course is one of several state landmarks featured in a new ad campaign unveiled by Gov. Andrew Cuomo to revive upstate New York’s tourism industry.

Two new ads were released on Monday that feature several other upstate destinations like Niagara Falls, Lake Placid, Watkins Glen, the State Fair, Cooperstown, Boldt Castle, Storm King Art Center, the Hamptons, and the Wild Center in the North Country.

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Publisher: NEWS10 ABC
Date: 2021-06-14T20:53:01 00:00
Author: George Stockburger
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5 Ways to Film and Distribute an Ad Campaign with Minimal Funding

If your campaign is delivering great results, you might put more ad spend behind it for a longer period of time. If the results are subpar after a few days or a week, you might nix the campaign altogether and rethink your approach.

You want to save as much money as you can while still converting more customers, especially when budgets are tight. The goal here is to keep CAC low, but this is often easier said than done.

Author: Steve Hall
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