Wednesday, September 8, 2021

New Ad Campaign Spotlights Pregnancy Resource Centers in Critical Markets | State | elpasoinc.com

COLORADO SPRINGS, Colo., Sept. 8, 2021 /PRNewswire-HISPANIC PR WIRE/ -- Save the Storks announced today the second phase of its awareness campaign in two 'mission critical' markets: California and Florida.

Pregnancy resource centers are a vital resource for communities, providing more than two million people per year with free medical and material resources at a tax-payer savings of $270 million .

Publisher: El Paso Inc.
Author: Save the Storks
Twitter: @ElPasoInc
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Nicole Kidman starring in AMC Theatres' $25 million ad campaign | Fox Business

AMC Entertainment CEO and President Adam Aron on making a comeback amid vaccination efforts, Nicole Kidman starring in the newly-released AMC ad campaign and a potential relationship with GameStop.

AMC Theatres unveiled a new $25 million ad campaign on Wednesday that it says is the first of its kind for a theater chain.

Publisher: Fox Business
Date: 2021-09-08
Twitter: @FoxBusiness
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Tom Brady and Gisele Bündchen to Star in $20 Million Campaign for Crypto Exchange - WSJ

Cryptocurrency exchange platform FTX is trying to level up in the U.S. with more established competitors through a new ad campaign featuring the married couple of football great Tom Brady and model and businesswoman Gisele Bündchen.

The U.S. affiliate of international crypto derivatives exchange FTX plans to invest $20 million in the campaign, which begins Thursday during the National Football League season kickoff game between Tampa Bay and Dallas.

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Publisher: WSJ
Date: 2021-09-08T16:00:00.000Z
Author: Megan Graham
Twitter: @WSJ
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Exclusive: Pro-Biden group launches Hispanic ad campaign | TheHill

The Building Back Better campaign invested $1 million for the ads, designed to promote Biden's policies among the Latino electorate in crucial battleground states.

The bilingual ads, which are set to run on TV, radio and the web, focus on Biden's social policies, including health care and child care, and the economy.

Publisher: TheHill
Date: 2021-09-07T17:21:47-04:00
Author: Rafael Bernal
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SiriusXM Launches National Ad Campaign - "The Home of SiriusXM" - Showcasing the Unique

SiriusXM's largest multi-media ad campaign features stars and artists, many with SiriusXM shows, channels, pop ups: LL COOL J, Kevin Hart, Dave Grohl, Normani, Anitta, Bebe Rexha, Sway Calloway, Jeff Lewis, Kehlani, Diplo, Brett Favre, Helio Castroneves, Bella Poarch, Storme Warren and the

Twitter: @Yahoo
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Tinuiti Wants CMOs To 'Rethink' Advertising And Marketing, Launches First Ad Campaign

Tinuiti launched a branding campaign that asks CMOs to rethink advertising and marketing, and the way they prioritize pressing issues from data privacy to walled gardens.

Dalton Dorné, Tinuiti CMO, calls it a “proof-of-concept, digital-first creative” that is delivered through streaming television (TV). It leverages first-party data. Tinuiti also relied on its internal team and technology to plan the media buy. 

Twitter: @mediapost
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Australian actor Chris Hemsworth teams up with Emirates for Expo ad campaign - BroadcastPro ME
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Publisher: BroadcastPro ME
Date: 2021-09-08T11:37:07 00:00
Author: https www broadcastprome com
Twitter: @BroadcastProME
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Facebook advertisers struggle to track sales after Apple privacy changes | Ad Age

In this case, Richards says the brand saw zero return on its ad dollars, even though it was clear consumers were shopping. “There’s definitely a mismatch between the conversion value reported and the actual conversion value,” Richards says.

“With this update, statistical modeling will be used to estimate associated values of additional modeled conversions where events cannot be observed directly (for example, where conversion data may be partial or missing due to data transmission limitations)," Facebook's note said.

Publisher: Ad Age
Date: 2021-09-07T12:59:19-0400
Author: https www facebook com
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The Behaviours Agency reveals creative ad campaign work for flooring bran Prolific North

Manchester-based The Behaviours Agency has developed an integrated brand campaign for flooring brand Karndean Designflooring.

The creative agency uses a "behavioural science-led approach" to creative work, and has worked with clients including Co-op, Auto Trader, Amazon, and Facebook.

Publisher: Prolific North
Date: 2021-09-08T11:15:45 01:00
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