Sunday, October 10, 2021

Jewellery brand Melorra unveils new ad campaign

Jewellery brand Melorra unveils new ad campaign

The company said it has created the ad to increase consumer awareness on BIS hallmarked gold jewellery. The film is airing on digital platforms such as Hotstar during the Indian Premier League cricket matches as well as on TV channels

Publisher: mint
Date: 2021-10-10T17:18:15 05:30
Author: _____
Twitter: @mint
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'School chalein hum': The Sarva Shiksha Abhiyan ad campaign that's much more than

New Delhi: Children clad in school uniforms racing past mountain streams and jumping over boulders. A gaggle of kids riding a camel-driven cart in the middle of a desert with a song on their lips — “ School chalein hum “.

In the early 2000s, this song was heard playing on television sets with a regularity of no less than a daily news bulletin. Doordarshan drummed this message of 'back to school' just as the Atal Bihari Vajpayee government had wanted.

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Publisher: ThePrint
Date: 2021-10-10T07:49:38 00:00
Twitter: @ThePrintIndia
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Las Vegas Touts Sports Offerings in New National TV Marketing Campaign

“In Las Vegas, it is always on,” a narrator says in a voiceover. “From pregame to aftergame to postgame, Vegas is the greatest arena on earth.”

Sports fans in select markets nationwide have recently seen the LVCVA ad while watching sports on television.

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Publisher: Casino.org
Date: 2021-10-09T17:42:43 00:00
Author: The Las Vegas Convention and Visitors Authority LVCVA is releasing another sports focused marketing commercial
Twitter: @Casino_Org
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Bloomberg - Are you a robot?
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Book talk: Five questions with Ralph Eubanks - The Dispatch

In his latest book "A Place Like Mississippi," W. Ralph Eubanks asks, "Why does this land inspire and produce so many writers?"

It's a question many book lovers have posed. In fact, a popular ad campaign promoting Mississippi once quipped: "Yes, we can read. A few of us can even write."

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Publisher: The Dispatch
Date: 2021-10-09T14:45:47 00:00
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Sydney Water launches It's Best to Bin It ad targeting household toilet users | news.com.au —

Sydneysiders have been flushing weird objects down the toilet, with one household item causing $8 million in blockages every year.

Annastacia Palaszczuk has declared Queensland is one step closer to being a renewable energy powerhouse after signing a new deal.

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Publisher: news
Date: 2021-10-07T06:17:00.000Z
Author: Catie McLeod
Twitter: @newscomauHQ
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Landmarks transformed for new TV ad campaign - Wales Online

An array of ex-supervillains have been spotted across the country as comparethemarket launches its latest TV ad campaign.

Madame La Plume was captured on camera eyeing up some priceless jewels at Yorkshire Sculpture Park, a giant panda named 'Tac Tic' was snapped attempting to unleash a secret stash of savings at the London Eye and 'Edmund Ravencroft' was seen at at the Greenwich Observatory, in London.

Publisher: WalesOnline
Date: 2021-10-07T12:18:28Z
Author: Neil Shaw
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Insider Advertising Newsletter: Ad Agencies Increasingly Emboldened to Slam Facebook

Though Facebook is again in the headlines for all the wrong reasons, it's unlikely either major event will have an immediate effect on advertiser spending patterns, if past scandals are anything to go by.

"These discrepancies raise a more significant question about the level of accuracy and sincerity of Facebook's responses to inquiries...

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Publisher: Business Insider
Date: 2021-10-07
Author: Lara O
Twitter: @AdsInsider
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