Friday, January 28, 2022

ALO is Suing Italic Over "False, Misleading" Comparative Ad Campaign - The Fashion Law

Diptyque may have settled the advertising-centric lawsuit that it filed against Italic last year, but it appears to have paved the way for a similar suit, which has since been waged by buzzy activewear company ALO.

According to the newly-filed complaint, ALO asserts that it has "marketed and sold products under the 'alo' brand since 2006 and, due to continuous, extensive advertising, promotion and sales," it has developed "considerable goodwill and reputation throughout the United States and abroad.

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Publisher: The Fashion Law
Date: 2022-01-27T14:52:04 00:00
Twitter: @TheFashionLaw
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Turning Point USA responds to suspension with 'Kinda Sus' ad campaign - The Berkeley

FIRE, working with Emerson’s chapter of TPUSA, hired a truck with the phrase “Emerson Kinda Sus” to circle Emerson’s Boston campus.

Months after being accused of propagating anti-Chinese rhetoric, Emerson's chapter of Turning Point USA has mounted an advertising campaign targeting the college for "abandoning its promise of free speech."

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Publisher: The Berkeley Beacon
Date: 2022-01-27T05:47:23 00:00
Author: Vivi Smilgius
Twitter: @BeaconUpdate
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How to build a brand outside the structure of a campaign | Ad Age

Creativity cannot be siloed into buckets. In the past, the starting point was always a campaign. This is amplified even further by creative and media separating and not innovating together.

How do you create when you take away the structure of a campaign? Doing so requires a new way of thinking, a new way of organizing and a new way of collaborating:

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Publisher: Ad Age
Date: 2022-01-27T05:30:00-0500
Author: https www facebook com
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IOC hires Uncommon for Winter Olympics campaign | Ad Age

The International Olympic Committee has appointed London's Uncommon Creative Studio to create the ad campaign for the Beijing Winter Olympics, now just days away from opening on February 4.

The spot, below, emphasizes the relationship between the Games and viewers across the world, intercutting footage from previous Winter Olympics events with scenes of people around the world caught up in the drama of the sports.

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Publisher: Ad Age
Date: 2022-01-26T12:25:03-0500
Author: https www facebook com
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Stefanowski starts $1 million TV ad campaign for Connecticut governor vs.

Lamont did not seem concerned about the start of a potentially expensive ad war and said he had no immediate plans to start buying commercials to compete against Stefanowski's message.

Lamont has already spent more than $40 million of his own money in three statewide races in 2006, 2010, and 2018. He is expected to spend millions more this year. When asked for his views on Stefanowski's pledge to spend $10 million, Lamont said, "I have no reaction to that."

Publisher: courant.com
Date: 5BD4D8882CFBE697785FCAC5BBA5F612
Author: _____
Twitter: @hartfordcourant
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People Are Howling At This Dutch Ad Campaign For An Obvious Reason

An image posted onto Reddit shows what appears to be an online campaign from We Fashion in the Netherlands.

It's unclear whether it's the work of a hilarious photoshopper or if it's 100 per cent real but either way it's hilarious.

The advert shows a man putting the 'okay' hand sign over his eye to spell out an 'o' for the phrase 'Count Down'.

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Twitter: @ladbible
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Viewers push back against new ad campaign from Chemours

WILMINGTON, N.C. (WECT) - It's a 30-second commercial that's generated a lot of pushback from our viewing audience. An advertisement for Chemours recently started airing on WECT.

Chemours, a spinoff of DuPont, has been releasing GenX into the Cape Fear River from its Fayetteville Works plant located along the Cumberland and Bladen County line.

Publisher: https://www.wect.com
Twitter: @wectnews
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