Mobile push notifications are a key re-engagement tool for mobile marketers, according to a recent survey.
Mobile push notifications are becoming a valuable channel for re-engagement in mobile marketing, according to a survey released by customer messaging platform OneSignal this week.
Why Your Team Should Go to Fewer Marketing Conferences (and What They Need Instead) | Inc.com
Long before Cancel Culture, there was Branding Cancel Culture. If you aren't in the brand and marketing world, you may be unaware of its vociferousness. But marketers write about , Tweet about , academicize , and even predict rebranding failures.
In any case, the process is clearly not for the faint of heart, and it illustrates the kind of change leadership marketers are asked to take on.
WHO reveals shocking extent of exploitative formula milk marketing
A new World Health Organization (WHO) report titled Scope and impact of digital marketing strategies for promoting breast-milk substitutes has outlined the digital marketing techniques designed to influence the decisions new families make on how to feed their babies.
Through tools like apps, virtual support groups or ‘baby-clubs’, paid social media influencers, promotions and competitions and advice forums or services, formula milk companies can buy or collect personal information and send personalized promotions to new pregnant women and mothers.
New Study Exposes Debate On Keys To Marketing-Led Growth
According to Norm de Greve, MMA's North America chair emeritus and CVS CMO, the study was a result of discussions that fellow MMA board members and CMOs were having about growth frameworks. He expressed that the marketing discipline can be quite undisciplined.
What is it about having frameworks that seemed to generate results? According to de Greve, "I think it's the ability to filter out what you shouldn't be doing. And then its picking which frameworks are right for which situation.
Commerce media gains ground as a marketing growth strategy - SmartBrief
Marketers are leveraging commerce media to drive business growth. Here’s what it is and how to implement it.
Marketers are increasingly leveraging data intelligence and digital advertising technology to reach consumers across the shopping journey, according to a new report by Criteo and Forrester that calls this approach "commerce media."
10 Top Affiliate Marketing Software Platforms To Maximize Sales In 2022
Affiliate marketing has been experiencing explosive growth in recent years, so it’s essential now more than ever for brands to run affiliate programs of their own.
It involves brands hiring affiliates to promote their products and services and rewarding them with a commission from every sale.
Movable Ink Raises $55 Million In Funding to Help Companies With Marketing Content - Grit Daily News
Marketing is one of the most effective tools available to any company, but people expect a lot these days. In fact, they expect personalized content on all fronts, including marketing. That is where Movable Ink comes in.
Movable Ink is officially a unicorn! With a new, $55 million Series D investment round led by Silver Lake Waterman, we are now officially valued at $1.3 billion–joining a select stratosphere of marketing technology brands.
Roblox accused of "deceptive marketing" - SmartBrief
A watchdog group is accusing Roblox of not doing enough to prevent advertisers from “deceptive marketing” tactics targeting children.
The nonprofit watchdog group Truth In Advertising filed a complaint with the Federal Trade Commission last week accusing Roblox of “deceptive marketing,” saying it facilitated undisclosed advertising indistinguishable from its organic content to the platform's predominantly young ...
Marketing trends for April 29, 2022 | Ad Age
Anheuser-Busch InBev: The brewer is taking a Ukrainian beer global as a way to raise money for the war-torn country. It will begin brewing a version of Chernigivske in New Jersey with plans to sell it on draught in Los Angeles, New York, Chicago, Houston and Phoenix beginning in May.
How to Win at B2B Influencer Marketing
It's not surprising to see that influencer marketing is gaining traction with business-to-business (B2B) marketers.
With B2B marketing generally moving away from "let's target" to "let's educate, engage and enrich" our audiences, influencer marketing, done right, can help build real brand preference over the relatively longer B2B sales cycle.
Online shopping is as strong as it was at the onset of the pandemic, with 80% of customers continuing to buy online… https://t.co/1UnIBHR1yA ThinkGoogleAPAC Fri Apr 22 08:00:01 +0000 2022
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