Wednesday, August 3, 2022

Is hustle culture over? Purple ad campaign touting sleep is betting so - Furniture Today

LEHI, Utah – Direct-to-consumer bedding brand Purple is taking back the power of sleep in its latest advertising campaign designed to hype the benefits of a full night’s sleep.

Founded in 2016, Varni said the brand hasn’t had a major ad campaign in five years since it unveiled the Goldilocks egg-drop ads that showcased raw eggs dropping on its beds and its competitors’ beds.

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Publisher: Furniture Today
Date: 2022-08-02T20:12:13 00:00
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IHG's New "Guest How You Guest" Ad Campaign - One Mile at a Time

IHG Hotels & Resorts has today launched its latest global marketing campaign, which is the company’s largest single campaign investment within the last decade.

“Guest How You Guest” is the name of IHG’s new ad campaign, and it’s intended to promote IHG’s loyalty program, as well as the diversity of IHG’s 17 hotel brands.

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Publisher: One Mile at a Time
Date: 2022-08-03T13:33:00 00:00
Twitter: @onemileatatime
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Bada-bing! Major PAC launches ad campaign targeting Oz for NJ roots, mansions - pennlive.com

Besides those criticisms, the ad also highlights Oz's relationship with the pharmaceutical industry.

"Mehmet Oz is as New Jersey as listening to Bruce Springsteen while driving on the parkway to go down the shore. That's exactly why he's out-of-touch with hardworking Pennsylvanians," End Citizens United President Tiffany Muller said in a statement. "He's only looking out for himself."

Publisher: pennlive
Date: 2022-08-02T23:23:42.099Z
Author: jprose
Twitter: @pennlive
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Rep. Charlie Crist prepares $20 million ad campaign in Florida governor race | The Hill

Rep. Charlie Crist (D-Fla.) is preparing to drop $20 million in the coming months on a statewide advertising blitz as he looks to oust Florida Gov. Ron DeSantis (R) this fall.

The media spending, shared first with The Hill, is slated to start in mid-September and run through the week of the November general election. 

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Publisher: The Hill
Date: 2022-08-02T01:53:02 00:00
Author: Max Greenwood
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Amazon's innovative ad campaign for Alexa leaves cinema audiences awestruck

The timing of this immersive ad campaign at Cinépolis was to build the brand association of Alexa with smart home.

Amazon's Alexa team recently took to the movie theatres to create an immersive out-of-the-box 30-second ad film.

In the innovative cinema campaign, the ad began with a voice-over giving a command to Alexa to dim the lights. To the audience's surprise, not only the lights in the ad film dim, but the cinema-hall lights also got dimmed, making it the perfect ambience to enjoy the movie.

Publisher: https://www.media4growth.com/
Twitter: @media4growth
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Heinz Taps State-of-the-Art AI to Design Its Next Ad

Heinz tapped an artificial intelligence-powered art generator to create a clever demonstration of the ubiquity of its brand in the condiment aisle.

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Date: 2022-08-01T15:01:38-04:00
Twitter: @adweek
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DCCC launches seven-figure ad campaign targeting Hispanic voters - Washington Times
Publisher: The Washington Times
Date: 5B44585918D69318CA2120B5FA20D85C
Author: The Washington Times https www washingtontimes com
Twitter: @washtimes
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Kourtney Kardashian Is In A New Ad Campaign - Hits 96 | WDOD-FM

KOURTNEY KARDASHIAN STRADDLES MEGAN FOX IN SKIMS PHOTOSHOOT: Megan Fox and Kourtney Kardashian took some steamy photos for a Skims photoshoot recently.

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Publisher: Hits 96 | WDOD-FM
Date: 2022-08-02T16:35:15 00:00
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New ad launches in California mocking Newsom's attack on Florida | California | thecentersquare.com

California Gov. Gavin Newsom unveils his proposed 2022-2023 state budget during a news conference in Sacramento, Calif., Monday, Jan. 10, 2022.

(The Center Square) – A new ad campaign launched Monday in California mocking an ad California Gov. Gavin Newsom launched July 4 in which he attacked Florida Gov. Ron DeSantis and invited Floridians to move to "the free state of California."

Publisher: The Center Square
Author: Bethany Blankley The Center Square contributor
Twitter: @thecentersquare
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How to Find and Tweak Your Instagram Ad Interests

Did you know that you can see exactly what Instagram thinks you're interested in by viewing your ad interests? That's right, in the name of transparency, you can see all the topics Instagram will use to tailor your adverts right in your settings.

More importantly, you can tell Instagram what you want and don't want to see. Want to know how? Read on to learn how to find and fine-tune your Instagram ad interests.

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Publisher: MUO
Date: 2022-08-03T16:46:14Z
Author: Sophia Whitham
Twitter: @MUO_official
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