Monday, November 21, 2022

Charter Expands ‘We Are Local’ Ad Campaign To More Markets | Next TV

Charter Communications is expanding its “We Are Local” campaign for its Spectrum brand, with commercials running in nine additional markets.

The new markets are Austin, Buffalo, Charlotte, Dallas, Los Angeles, Portland, Maine,  Raleigh, Tampa and Trumbull, Connecticut.

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Publisher: Broadcasting Cable
Date: 2022-11-21T03:00:00Z
Author: Jon Lafayette
Twitter: @bcbeat
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Nicole Kidman Heads to the Office in New Balenciaga Ad Campaign – WWD

The “Big Little Lies” star appears in the spring 2023 campaign for Balenciaga alongside French actress Isabelle Huppert , South Korean actress and model Han So-hee and models Bella Hadid and Khadim Sock.

Kidman is shown perched on her desk in a belted black croc coat, black tights and black high-heeled shoes. In another shot, she wears a pleated white dress with black polka dots. In the accompanying video, she speaks on the phone while lounging on the carpet and slipping off her shoes.

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Publisher: WWD
Date: 2022-11-21 09:13:22
Author: Joelle Diderich
Twitter: @wwd
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Why Walmart has a case of the (Cyber) Mondays - Insider Intelligence Trends, Forecasts & ...

Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.

This ad campaign not only aims to stanch the bleeding but reveals an apparent competitive front against Amazon by (1) going after Amazon's dominance of online shopping holidays, (2) cultivating a stronger third-party marketplace, and (3) competing more directly with Amazon Prime .

Publisher: Insider Intelligence
Reference: (Read more) Visit Source



Meet the Amazon Ads Partner Awards Winners 2022 | Campaign US

“We’re continuously inspired by our partners’ dedication to deliver for advertisers, and we established these awards to recognize and celebrate that,” says Aby Angilivelil, director of partner development at Amazon Ads.

The 2022 winners were announced at a vibrant ceremony at The Lighthouse at Chelsea Piers in New York City with comedian and host Rob Mayhew. 

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Twitter: @Campaignliveus
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Programmatic Advertising 101: A Guide to Programmatic Ad

By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. This is mainly because it can be used on a large scale and can automate even the most difficult tasks.

Programmatic is a type of advertising that uses an automated process of buying and selling online advertising. This makes transactions more efficient and effective by optimizing the process and consolidating the digital advertising efforts on one technology platform.

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Publisher: MarTech Series
Date: 2022-11-21T07:19:27 00:00
Author: MTS Staff Writer
Twitter: @MarTechSeries
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Match Group calls on Congress to pass Respect for Marriage Act - Axios Dallas

What's next: The Senate still has to pass the bill and it has to return to the House before it can head to President Joe Biden, who urged Congress to "quickly" send the bill to his desk and said he'd sign it into law.

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Publisher: Axios
Date: 2022-11-21T12:20:32Z
Author: Michael Mooney
Twitter: @axios
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Tips and tricks to effectively target your audience via Google Ads Campaign - TechStory

Getting the most out of every advertising dollar spent is an important part of using Google Ads for most advertisers. Understanding of the Google Ads targeting options you have is a key. Here are some Google Ads tips for effective advertising from our experts.

Keywords are words or phrases that are used to match ads with the terms people are searching for. The keyword match types dictate how closely the keyword needs to match the user's search term so that the ad can be considered for the auction.

Publisher: TechStory
Date: 2022-11-20T17:39:35 00:00
Author: Rohan Mathawan
Twitter: @techstoryin
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